Vaz‚ Badr Algharairi Yan Fang Violet Amoabeng What are Dippin’ Dots? Dippin’ Dots are tiny beads of ice cream‚ yoghurt‚ sherbet and flavored ice. Microbiologist Curt Jones used his background in cryogenic technology to invent Dippin’ Dots in 1988. His invention is now considered the unique‚ futuristic and fun way to eat ice cream! Dippin’ Dots Inc. is a PRIVATE company. How Are Dippin’ Dots Made? Dippin’ Dots are beads of cryogenically frozen ice cream. They use a combination
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Dippin’ Dots Since its birth in 1988‚ Dippin’ Dots has used its patented flash-freezing technology to sell fresh‚ flavorful ice cream‚ accumulating $45 million in annual sales. Dippin’ Dots is a small company in the ice cream business‚ competing with such giants as Nestle and Unilever by offering a novel product primarily for out-of-home consumption. Dippin’ Dots must solidify its position in the ice cream business by developing and promoting its niche market status in order to maintain market
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1. Analysis of the external environment in which the company operates Dippin’ dots‚ the company operates in a highly competitive ice cream market‚ one which is characterised by so many rivals producing very similar products‚ with big names like Nestle of Switzerland and Unilever PLC of London and Rotterdam. But dippin’ dots‚ however‚ has managed to differentiate their products distinctively from what is being offered in the market. Its method of production highly favours mass production and storage
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years Dippin’ Dots has commonly been referred to as “the ice cream of the future.” As a result of soaring operating costs and plummeting sales‚ Dippin’ Dots has endured substantial losses in their number of operating franchises. Dippin’ Dots flourished for many years as a unique segment of the ice cream market‚ targeting the out of home demographic‚ mainly focusing operations in busy areas like amusement parks‚ theatres and stadiums. Now facing increasingly dangerous competition‚ Dippin’ Dots must
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Amber Rivers Holmbeck Dippin’ Dots – With Less Dots Dippin’ Dots was founded in 1988‚ and for almost 20 years it has been affectionately known as “the ice cream of the future.” In the face of soaring operating costs and plummeting sales though‚ Dippin’ Dots has been faced with considerable losses in the number of franchises operating‚ with only 420 in 2008‚ 215 less than in 2005. Dippin’ Dots has continued to slide down the Entrepreneurs Top Franchises List as well. Dippin’ Dots are BB size pellets
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Kristina Pietrosanti Case Study Analysis- Dippin’ Dots Ice Cream Summary and Recommendation: Dippin’ Dots is a very well known brand that has done very well since its first introduction into the ice cream industry. In order to expand‚ they need to be able to have an introduction of a take-home line of ice cream. Background Facts: Dippin’ Dots are known for their “ice cream of the future.” Dippin’ Dots are BB size pellets of flash frozen ice cream‚ frozen with liquid nitrogen‚ which locks
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CASE ANALYSIS – Dippin’ Dots Ice Cream I. Key issues and problems • Soaring operating costs and plummeting sales • Competition from copycat products (loss of patent) • International shipping storage problems • Retail storage problems – convenience factor • Lack of new growth opportunities in product lines II. Analysis of external environment General environment • Technological – better storage system at retail locations‚ • Economic
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Case 34: Dippin’ Dots Ice Cream and Coffee? 1) What elements in the external environment might affect Dippin’ Dots’ strategy? * The threat of new entrants into the industry creates more competition. * The power of the suppliers and buyers. As the present competition and potential new competition in the “frozen desserts” segment‚ have a major effect externally. * There are already substitutes to the Dippin’ Dots’ products‚ but there is still threat of new substitutes. * Intense
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Levels of strategy • Corporate strategy (eg. Virgin‚ Nestle) Strategic Management Business‐level strategy Different ways of competing at the level of the individual Business Unit (SBU) How can competitive advantage be sustained? Hyper‐competition – Which industries/markets should we be in? – How is the corporate portfolio managed? • Business strategy (eg. Virgin Atlantic‚ Nestle babyfood) – Tactics used by an SBU to compete in the market • Generic strategies and how to sustain these
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MGT 550: Strategic Management Chapter 04: Business Level Strategy Instructor M. Moinul Haque Notable Quotes Alice said‚ “Would you please tell me which way to go from here?” The cat said‚ “That depends on where you want to get to.” Lewis Carroll Even if you are on the right track‚ you will get run over if you just sit there. Will Rogers 2 M. Moinul Haque‚ Premier University‚ Chittagong Business Level Strategy Core Competency The resources and capabilities that
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