Editors: Butkov‚ Nic; Lee-Chiong‚ Teofilo Title: Fundamentals of Sleep Technology‚ 1st Edition Copyright ©2007 Lippincott Williams & Wilkins > Front of Book > Editors Editors in Chief Nic Butkov RPSGT Teofilo Lee-Chiong MD Administrative Editors James Len Shigley RPSGT Mary Jones-Parker RPSGT Pediatric Section Editor Lee J. Brooks MD Editorial Board Debra A. Akers RRT‚ RPSGT Claude Albertario RPSGT Karen Allen PSGT Jon W. Atkinson BS‚ RPSGT Eric Bell PhD‚ DABSM‚ RPSGT Allen Boone RPSGT Thom
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Contents Part I : Overview of world business 1. Nature of International Marketing : Challenges and Opportunities 2. Trade Theories and Economic Development 3. Trade Distorations and Marketing Barriers Part II : World market environment 4. Political Environment 5. Legal Environment 6. Culture 7. Consumer Behaviour in the International Context Part III : planning for international marketing 8. Marketing Research and Information System 9
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