1. Introduction 1.1 Problem statement On which target groups should Ford focus with the selling of their new Ford Ka on the French small car market‚ to obtain a third of Renault’s market share within three years? 1.2 Market definition The market in which Ford Ka will operate‚ is the small car market in France. By small car market we mean category A & B‚ cars that are less than 390 cm long. Other cars are excluded‚ because the lack of information about this cars. 2. Internal analysis 2.1
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Best segment is freedom lovers. The Ford Ka was scheduled for launch at the Paris Motor Show in October 1996. But Brand Manager‚ Gilles Moynier‚ needed to decide on the target market for the new product. The car industry was traditionally segmented into size tiers‚ but Europe’s market for small cars was changing rapidly and even alternative segmentations did not reveal a clear target for the Ka. This case introduces students to the fundamental marketing problem of market segmentation and target
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Etymology The Black Nazarene derives its name from Jesus’ hailing from Nazareth in Galilee‚ and the image’s very dark complexion unusual among most Philippine religious images. Adorning the statue’s head are the traditional "Tres Potencias" ("three powers") halo‚ symbolizing the three powers of the Holy Trinity. The three rayos ("rays") are used to exclusively identify Christ in traditionalHispanic iconography‚ and are an angular evolution of the common cruciform halo. The importance of the holy relic lead
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10 RELIGIONS IN ASIA Judaism Judaism is the predominant religion in Israel‚ which has a nominal Jewish population of about 7 million‚ though the matter of distinguishing Jewish religious‚ cultural and ethnic identity is a complex one Christianity/Christianism Christianity is a widespread minority religion in Asia. Only five countries are predominantly Christian‚Cyprus which is predominantly Greek Orthodox‚ the Philippines‚ which is the 3rd largest Roman Catholicnation in the world‚ East Timor
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Hideo Kojima: The Renaissance man of Video Game Entertainment Hideo Kojima is known to be one of the most passionate and innovative game directors that has ever set foot upon the video game industry. Gamers all over the world acknowledge him to be the father of several successful franchises such as Policenauts‚ Zone of the Enders and most notably Metal Gear. But what sets this man apart from other developers‚ is the unique application of cinematic and profound storytelling techniques
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buyers. The highly successful Twingo might have been an influencing source in the development. The fact remains that the car was developed without a target customer in mind. That might be the reason why‚ despite its innovative styling attributes‚ Ford Ka could not alter consumer perceptions of what a small car can offer to the extent the Renault Twingo did. Cost
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1. What is your opinion of Ford’s strategy (up to and including the development of the Ka) in the small car market in France? i) Ford made its presence in small segment car (less than 390 cms) with its Ford Fiesta model which was one of the top 5 selling cars in small segment in France and top 3 in Europe. ii) With market getting highly segment and competitors’ move to come up with models as per requirement of highly fragment segment made Ford to decide to come up with new model to target
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Many people thinks that being anak kost is an easy thing to do. For example when life alone far away from your parents is the one that make us suffering being anak kost‚ but there are always have a good moments to talk about. Instead of living alone‚ the first time you may feel happy because you think that you free from your parents and do whatever you want but from this time your journey begins. Many things will be happen and that isn’t always a good thing. Sometime its sad to remember but from
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Marcos L. Lerona June 13‚ 2013 2FM3 ECO1 Definition of ‘Production Possibility Frontier – PPF’ A curve depicting all maximum output possibilities for two or more goods given a set of inputs (resources‚ labor‚ etc.). The PPF assumes that all inputs are used efficiently. The Graph Explanation: As indicated on the chart above‚ points A‚ B and C represent the points at which production of Good A and Good B is most efficient. Point X demonstrates the point at which resources
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