Meditech now is the main company that captured a majority of the endoscopic surgical instrument market. It manufactures the low cost and good price endoscopy surgical equipment for their customers. The strategy of Meditech’s rapid product development is to introduce flawlessly to protect Meditech’s reputation and sales of other products. Actually‚ it consistently failed to keep up with demand during the flood of initial orders. Right now‚ the distribution operation of Meditech is sending products
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2 case) However‚ it began taken a tall on Barilla’s “manufacturing and distribution system” (page 1 Case). Without having proper data and control over the orders the company experienced wide fluctuations in demand. As a result Barilla experienced bullwhip effect where demand forecast was not centralized but instead done by separate stores and distribution centers. Giorgio Maggiali took over Brando Vitali as a director of logistics. He followed his predecessor’s vision to create Just in Time Distribution
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Question 1 How has Dell used its direct sales and build-to-order model to develop an exceptional supply chain? The many challenges in order to improve the supply chains usually come with the unidentified. Many companies produce products they think their consumer will want. After that‚ they ship their products to retail stores. Then‚ these stores try to sell the products to the customers. Here‚ the supply chains slows down as they are figuring out what to build next. Then‚ these companies deal
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manufacturing and logistics operations. The main reason for such fluctuations was the so-called bullwhip effect‚ which is an observed phenomenon in forecast-driven distribution channels where there is variability up the supply chain. Implementing a good JIT program could solve bullwhip faced by the barilla. Benefits of implementing JITD Better responsiveness to demand fluctuations Prevention of the bullwhip effect Improvement in manufacturing planning‚ using objective data Reduced inventory levels
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Supply Chain Xiongwei Zhou‚ Feicheng Ma‚ Ling Zhang‚ Xueying Wang School of Information Management Wuhan University Wuhan‚ P.R.China E-mail:daweycs@126.com.fchma@whu.edu.cn Abstract- Information sharing is a major strategy to counteract the bullwhip effect. Previous research suggested that applying different ISS(information sharing strategy) to the supply chain may improve the supply chain performance under a simplified two-level supply chain model. In this paper‚ we present a simulation study
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MID TERM PROC 5850 Logistics 1. KLF Electronics is an American manufacturer of electronic equipment. The company has a single manufacturing facility in San Jose California. (20 points) KLF Electronics distributes its products through five regional warehouses located in Atlanta‚ Boston‚ Chicago‚ Dallas‚ and Los Angeles. In the current distribution system‚ the United States is partitioned into five major markets‚ each of which is served by a single regional warehouse. Customers‚ typically
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demand variability resulting to operational inefficiency and increased cost. To combat the key issues stated my decision is to implement the Just In Time Distribution (JITD). This new system‚ contrary to current system Barilla has will eliminate Bullwhip effect and stock outs by having centralized information‚ there will be data transparency between Barilla and distributors. Distributors will provide actual sales data which will be the basis of forecasting and production thus increasing in efficiency
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produce too little and unable to meet the demand of the customers. This results in unacceptable quality of service as well. There is quite a bit of evidence of bullwhip effect in the Barilla case. Bullwhip effect refers to a trend of larger and larger swings in inventory in response to changes in demand. Some causes of bullwhip effect in Barilla is lead time variability‚ potential forecast errors due to lack of sophisticated technology. Although many distributors had some sort of order system
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Corporations are faced with increased pressure to deliver a large variety and volume of products efficiently to consumers. Market competition creates pressure to develop and release new or innovative products‚ which shorten the shelf life of products (Xiao‚ Jin‚ Chen‚ Shi‚ Xie‚ 2010). Shortened shelf life and increased demand presents a problem for supply chain managers. First‚ the timeline for production to market products is shortened (Eroglu‚ Williams & Waller‚ 2011). Second‚ market replenishment
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I didn’t research the Beer Game itself prior to the game being played. I did read the summary provided of the game‚ but if I had done a little research on the web prior to the game‚ I would have had quite a bit of insight. It seems this game is very well known and used quite often in schools and management training to show the supply chain in action. The game has been around since the 1960’s when a group from MIT’s Sloan School of Management introduced the game as a part of a research project
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