CROCS STAYING AHEAD OF THE COMPETITION Date of Publication: November 8th 2011 CROCS STAYING AHEAD OF THE COMPETITION Marketing Plan University of Applied Sciences – Amsterdam 2011 Page 1 of 50 CROCS STAYING AHEAD OF THE COMPETITION 1. Executive summary Born in Boulder‚ Colorado as a simple‚ comfortable boat shoe‚ today Crocs footwear can be found across the globe. With distinct collections‚ Crocs offers colorful‚ lightweight comfort that lasts long and can be worn during all seasons
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Bullwhip Effect Causes and Impact. How Can Improved IT Support Reduce Bullwhip Effect Dnyanesh Sarang Table of Contents 1 Introduction 2 2 Supply Chain & Bullwhip Effect 2 3 Causes of Bullwhip effect 4 3.1 Demand Forecast Updating 4 3.2 Order Batching 5 3.3 Price Fluctuation 5 3.4 Rationing and shortage gaming 5 4 Impact of Bullwhip Effect 6 4.1 Manufacturing Cost 6 4.2 Inventory Cost 6 4.3 Replenishment Lead Time 6 4.4 Transportation Cost 6 4.5 Level of Product Aavailability
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“Crocs‚ Inc.” (UVA-F-1589) 1. Which of the comparable companies appears to be a good match to Crocs at the time of the case? Which would be a good match in five years? Use these multiples to provide additional estimates of the value of Crocs (in other words‚ calculate a value for Crocs using a current multiple‚ and calculate a value for Crocs using Yeung’s cash flow model but with a terminal value based on a multiple). Using EV to EBITDA multiple: - Current Crocs’ multiple is 27.74. Comparable
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The Bullwhip Effect and Barilla SpA The Bullwhip Effect is an observed phenomenon in forecast-driven distribution channels where there is variability up the supply chain. Some of its causes are: Dependent demand processing Forecast Errors Adjustment of inventory control parameters with each demand observation Lead Time Variability (forecast error during replenishment lead time) Lot-sizing/order synchronization Trade promotion and forward buying Anticipation of shortages One way
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A SYNOPSIS ON THE CREDIT RATINGS GAME 1. Background /Introduction A credit rating is an estimate of the credit quality of a company or a financial security. Historically‚ credit ratings have been most commonly issued in case of public debt issued by corporations. In that case‚ credit rating is based on the credit history of the borrower‚ its assets and liabilities‚ and its total business activity. The informational role of credit ratings is crucial for the functioning
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UNIVERSITY CROCS‚ INC. Case Study Report ¹ SUBMITTED TO PROF. NEIL COHEN School of Business and Public Management The George Washington University BY Anil Kumar Cheerla FINA 6224 FINANCIAL MANAGEMENT WASHINGTON‚ DC January 26‚ 2011 Q1: Consider which comparable peers are good matches and use them to perform a multiples analysis‚ calculating and defending an estimate of Crocs value. Soln: Comparable companies analysis – Done to determine appropriate valuation multiple for Crocs‚ Inc.
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HISTORY OF CROCS The Company Crocs designs‚ manufactures and distributes footwear and accessories for men‚ women and children. They strive to be the global leader in the sale of molded footwear featuring fun‚ comfort‚ color and functionality. Their primary products utilize proprietary closed cell-resin‚ called Croslite. The company uses a material that produces innovative‚ lightweight‚ non-marking and odor-resistant footwear. They currently sell their products in over 90 countries through retailers
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By: Hanan Alzayied KMBS student-Kuwait-July2012 Crocs Shoes itself in Global Supply Chain Abstract: Crocs‚ Inc. is a U.S. based shoe designer‚ manufacturer‚ and retailer that launched its business in 2002 selling Crocs™ brand casual plastic clogs with straps in a variety of solid‚ bright colors‚ Crocs™ introduced an innovative shoe made of a revolutionary material called Croslite™ technology which held unique characteristics that allowed it to perform on both land and in water. The
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I remember when I bought my first pair of crocs. It was two years ago and a week before school started. The crocs were realtree camouflage. The day I got them I played basketball in them and sprained my ankle. The crocs I had on were the real tree crocs they weren’t good for ankle support. I use crocs when I ride dirt bikes‚ I wear them because they’re easy to slip on and off. The crocs I have now are like regular crocs but they not‚ they have a tannish color and a rubber bottom. The bottom of them
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telling you a story about a pair of red Crocs. These weren’t ordinary Crocs‚ they were magic Crocs that gave whoever was wearing them‚ super powers. The pair of red Crocs were owned by Michael Jackson. Michael Jackson would wear his fabulous pair of red Crocs everywhere he went. He would wear them to bed‚ during breakfast‚ while he was shopping for clothes‚ and like I said‚ everywhere he went. He would use his Crocs for good and not evil. He would even use his Crocs to prevent evil from happening. One
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