This case is about a magazine publication issues. This company is founded by three journalism graduates who initially intended to publish a city magazine in Hong Kong. The three partner of this company are Greg Duncan‚ Steve Freeman and Gretchen Worth. This magazine will have a concept of entertaining‚ off-the-wall and controversial issues which may attracts selected groups of people in Hong Kong. In their finding they believed that Hong Kong people would want this type of magazine as there are growing
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The Hero’s Journey In recent centuries‚ China has been subject to many foreign powers even on its own soil. In times of low national pride‚ martial art masters such as Ye Wen and Huo Yuanjia became national heroes‚ inspiring the Chinese people to prove their worth to visiting foreigners and preserve their sovereignty. Through a comparative study of heroic martial artists in the recent Chinese films Ip Man（叶问) and Jet Li’s Fearless (霍元甲)‚ this paper will explore how the stories that they tell relate
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Introduction Hong Kong has long been one of the British colonies for around 100 years. Until now‚ English is an official language and a core subject in school. So‚ Hongkongers do have basic understanding of English. In fact‚ there is more Hong Kong citizens know English. According to Hong Kong Education Commission Report 6 Consultation Document (1995)‚ there are 61% in 1993 of Hong Kong people know English‚ it increases quite fast from 41% in 1983. This trend is still increasing now. As a result
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Social factor Nowadays‚ using the smartphone is a trend‚ especially in Hong Kong. Everyone must have a smartphone even more than one. Smartphone penetration in Hong Kong has been rising‚1 from 35% in 2011‚ to 49% in 2012‚ to 63% in 2013. It reveals that there is a smartphone demand for Hong Kong people. In addition‚ according to the Google’s research report “2013 Our Mobile Planet: Hong Kong”‚ 96% of Hong Kong users browse the Internet daily with their smartphones‚ followed by Japan(94%)‚ Singapore(93%)
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Good afternoon‚ my name is Chan Po Ming. I am a reporter of Hong Kong Daily News and I was studying Public Policy in City University of Hong Kong before. Last Sunday‚ Scores of protesters marched through Tsim Sha Tsui in an "anti-locust" campaign demanding the government curb mainland visitors. Interviewer: During the protest‚ the mainlanders are sneered as “locust”. How do you think about this term? Interviewer: How would you describe the relationship between Hong Kong n Mainland nowadays
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Table of Content Introduction 3 History and Philosophy 4 Product 5 Yakult Hong Kong 5 Global Marketing Environment 6 Industry and Competitive Analysis 7 PEST analysis 8 Generic competitive strategy 11 SWOT-Yakult Honsha Co. Ltd 13 Strengths 13 Weaknesses 16 Opportunities 17 Threats 18 Entry Strategy 20 Introduction of Entry Strategies 20 Entry Strategy of YAKULT HONSHA CO. LTD. 24 Advantages of Entry with Wholly Owned Subsidiary in HONG KONG 25 Disadvantages of
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Hongkong Business Culture 1. Overview Hong Kong is one of the Special Administrative Regions (SARs) of China‚ and the other is Macau. Itis located on China’s south coast. It is only 1‚104 km2 large‚ but has a population of over seven million people. Therefore‚ Hong Kong is one of the most densely populated areas in the world.GDP‚ Languages… Hongkongwas a colony of Britainfor a long period since the middle of the 19th century. On July 1‚ 1997‚it was returned back to China and became the Special
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Enquiry Topic: Can Standard Chartered Hong Kong Marathon promote Hong Kong people’s participation in running as an exercise? A. Problem Definition The Standard Chartered Hong Kong Marathon (SCHK Marathon) is a yearly held major sports event in Hong Kong. Gaining high acceptability both locally and globally‚ it has been awarded the “M mark” event by the Major Sports Events Committee of Hong Kong since 2004.[ Major Sports Events Committee http://mevents.org.hk/en/events_marathon.php] It was also
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Milk powder. Who’d have thought that milk power would become a political issue? More specifically‚ what has milk power got to do with Hong Kong’s relationship with the mainland? The answer is everything. Following the 2008 mainland plastic in milk powder scandal‚ mothers no longer trusted their local producers. In response‚ a whole industry developed of acquiring milk powder from Hong Kong. In the process‚ this made it impossible for Hong Kong parents to source milk powder in the city. Thousands
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My Journey into Tai Chi For the past month and a half‚ once a week I go to my Tai Chi session. I took Tai Chi is a way for me to lightly exercise during my first year in college. In the beginning I found Tai Chi to be a little difficult and at times I was unsure what exactly I was supposed to do. Prior to my weekly sessions‚ I had no knowledge of martial arts. I’ve never even heard of Tai Chi. Attending all my Tai Chi classes‚ reading Master C.K Chu’s book Why Tai Chi? Questions & Answers‚ and my
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