holding company. The headquarter of the company is in London‚ United Kingdom. The company also has a registered office in Madrid‚ Spain. Size and Sector: International Airlines Group Operates in Aviation Sector. IAG is the parent company of British Airways and Iberia. Antonio Vazquez is the Chairman Of IAG Now and Willie Walsh is the CEO of IAG Now. According to the Last Financial Statements of IAG which was published in December 31‚ 2011:- (£=GBP)
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British Airways It was in 1919 when the first British airline was established‚ the Aircraft Transport and Travel. British Airways first scheduled flight was in August 25th 1919‚ and its route was Le Bourget - Honslow. The airport was the home of the airline. Later two other airlines were established‚ the Instone and the Handley Page. These companies had to face many difficulties and also had to face the competition of French airlines with lower fares. In 1976‚ Concorde started flying with
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Question 1 Virgin group limited is world largest british multinational company founded by Richard branson.it has various core business like travel‚entertainment and life style and it includes 400 companies world wide. Virgin Group’s date of incorporation is listed as 1989 by Companies House‚ who class it as a holding company; however Virgin’s business and trading activities date to the 1970s. The net worth of Virgin Group as of September 2008 was £5.01 billion. Virgin Group operates from
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Available from: http://www.bized.co.uk/compfact/ratios/asset3.htm [Accessed 12th April 2009]. British Airways Plc (2008) About British Airways [online]. Available from: http://www.britishairways.com/travel/aboutba/public/en_gb [Accessed 28th December 2008]. British Airways Terminal 5 (2008) Welcome to Terminal 5 [online]. Available from: www.terminal5.ba.com [Accessed 1st January 2009]. British Airways (2009) On Board BA [online]. Available from: http://www.britishairways.com/travel/onboard/public/en_gb
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European airline industry took place in late 1980s as a combination of OPEC oil embargo and Single European Act‚ predecessor from an agreement to the abolition of “pooling agreements”‚ pricing fixing and government subsidies. Competition: 1) British Airways: In 1986‚ BA become one of the world’s most extensive airlines routes (near 80% of its passengers passed to London Heathrow Airport). Ticket prices were offered accordingly to services desired‚ ranged from first class to economy. 2) Aer Lingus:
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aviation industry in 1985‚ Ryanair adopted a two prong strategy of focusing intently on providing first rate customer service and charging a simple‚ single fare for a ticket with no restrictions. This generic strategy was in contrast with British Airways and Aer Lingus which focused on providing a wide variety in its’ choice of ticket offerings to cater to the different market segments and in diversifying its business to derive more sources of revenue. Ryanair’s strategy to focus on customers’
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Introduction: British Airways (BA) was created in 1974‚ when the British Overseas Airways Corporation (BOAC) and British European Airways Corporation (BEA) were combined under the newly formed British Airways Board. Introduction British Airways‚ UK’s largest international scheduled airline which operates one of the most extensive international scheduled airline route networks‚ across 300 destinations worldwide‚ is a leading and established business in the airline industry‚ In 2007/08
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Five Forces model to analyze 1. Use Michael Porter’s Five Forces model to analyze the competitive environment for easyJet. easyJet being a 100% direct sell service‚ had main focus on the internet marketing. Following Southwest Airlines model‚ easyJet started trend “no frill” services‚ which helped in keeping costs down. easyJet provided first come‚ first service with equal service for all. Therefore the target customers were leisure and casual travelers with no service for business class travelers
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operates 30 destinations whereas‚ its competitors British Airways and Cathay Pacific Airways operates 147 and 104 destinations worldwide. The company has a fleet base of 38 aircrafts which is far less than its prime competitor‚ British Airways and Cathay Pacific which has a fleet base of 242 and 102 aircrafts respectively. Furthermore the company employs 7‚479 people which are significantly less in number as compared to its prime competitors‚ British Airways and Cathay Pacific which employs 42‚750 and
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Increasingly‚ managers and leaders realize that the key to business growth and success is through developing the skills and knowledge of its workforce. The best practice companies we observed included Southwest Airlines‚ Jetblue‚ British Airways‚ Singapore Airlines‚ and Virgin Atlantic Airways; all of which have made it on the Fortune 500 list of “Most admired Companies”. We came to the conclusion that these five airlines can be seen as best practice companies in the field of training‚ due to their dedication
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