Table of Contents EXECUTIVE SUMMARY 2 1. COMPANY OVERVIEW 2 1.1 RECENT PROBLEMS FACED BY BA 3 2. CURRENT STRATEGIC POSITION OF BRITSH AIRWAYS 3 2.1 BRITISH MERGER AND ALLIANCES 4 3. EXTERNAL ENVIRONMENTAL FACTORS 5 3.1 PESTEL ANALYSIS 5 3.2 FIVE FORCES ANALYSIS 11 3.3 LAYERS OF THE BUSINESS ENVIRONMENT 14 3.4 COMPETITORS ANALYSIS 15 3.5 STAKEHOLDER ANALYSIS 17 3.5.1 STAKEHOLDERS MAPPING: The Power/Interest Matrix 18 4. INTERNAL ANALYSIS 22 4.1 RESOURCES-BASED
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History: British Airways PLC is the largest international airline in the world. It is based at Heathrow Airport in London‚ the busiest international airport in the world‚ and has a global flight network through such partners as USAir in the United States‚ Qantas in Australia‚ and TAT European Airlines in France. Via its own operations and those of its alliance partners‚ British Airways serves 95 million passengers a year using 441 airports in 86 countries and more than 1‚000 planes. British Airways
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1.1INTRODUCTION British Airways came into existence in 1935‚ when smaller privately owned UK airlines merged. Another change occurred when the Government nationalised British Airways and Imperial Airways to form BOAC - The British Overseas Airways Corporation. During this period‚ external markets were more stable and predictable and there was no real need for BA to adopt competitive strategies‚ being that there was little competition from rivals. There appears to be little in the way of strategy
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This report documents work carried out in the course of a team project concerning the case study: “British Airways – USAir: Structuring a Global Strategic Alliance”. The project fulfills partial requirements of the Strategic Management course of Harvard Summer School and has been completed by a team of two students. The case is about alliance of two airline companies‚ namely British Airways and USAir. In this case‚ we are focused on investigating the alliance process in detail by using strategic
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Resistance to Change Change in a business is inevitable and typically only the strongest thrive. With a fluctuating economy and constant technological advancements‚ organizations are expected to adapt in order to survive. When a business is posed with an issue or change‚ it must develop new business and strategy structures and implements those developments throughout the entire company. Communication‚ education and participation are all required for a change model to be successful. Though change
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might resist change because of self-interest‚ misunderstanding and distrust‚ and a general intolerance for change. Outline the five techniques that companies can use to manage resistance to change that are described in your textbook and discuss using the refereed journal articles you have researched for this essay. | DATE DUE: DATE SUBMITTED: | LECTURER’S NAME:Anita | TUTORS NAME:Chitra | TUTORIAL GROUP/CLASS TIME:Tutorial 1 | How to Manage Resistance to Change in an Organization
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Resistance to Change Introduction – Change Concept Resistance to change is a response given by individuals or groups when they perceive that a change occurring is a threat to them‚ (“Resistance to Change”‚ 2002). Resistance to change from employees can cause the change initiative to fail as a result of not properly implementing the change strategy. Approach – Change Agent In order to implement change effectively in an organization‚ it is very important for a change agent to know the signs of
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1.0 INTRODUCTION Change they say is the only constant thing. It is however a big wonder why many people still resist change even in large institutions. Resistance to change has therefore had a negative connotation because it portrays people avoiding the inevitable and not wanting to improve or face challenges. The essence of this paper is to peel the outward negative layer of resistance to change and dig deeper to reveal how it can be managed and transformed into a positive thing which may avail
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Resistance to Change Organizational change is the movement of an organization away from its present state and toward some desired future state to increase its effectiveness. (George et al‚ pg 567) Organizations need to change in the modern day market place. New technologies‚ globalization‚ foreign trade‚ investments and constantly shifting marketplaces demand the need for flexibility‚ adaptation‚ and change. The downside to this is in an organizations employees. People by nature resist change
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Introduction Change is a very natural part of life. Very rarely do things remain the same either in our personal lives or our professional lives. People must be able to adapt to these changes in order to keep up with those around them. Some of these changes are easy to take on as people buy into them very quickly and easily. Other changes are met with resistance. If not handled properly‚ this resistance to the change can overcome the change agent thus rendering the desired change impossible to
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