BRIEF HISTORY ABOUT BRITISH AIRWAYS Based on the size of fleet‚ international flights and destinations‚ British Airways is the largest airline in the United Kingdom. It is the second largest in terms of the number of passengers carried. It is based in Waterside and its main hub is at the London Heathrow Airport. The British Airways Board was set up in the year 1971‚ to operate two nationalized airline companies- BOAC and BEA‚ along with two smaller airlines Cambrian Airways and Northeast Airlines
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Question 1 Virgin group limited is world largest british multinational company founded by Richard branson.it has various core business like travel‚entertainment and life style and it includes 400 companies world wide. Virgin Group’s date of incorporation is listed as 1989 by Companies House‚ who class it as a holding company; however Virgin’s business and trading activities date to the 1970s. The net worth of Virgin Group as of September 2008 was £5.01 billion. Virgin Group operates from
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Available from: http://www.bized.co.uk/compfact/ratios/asset3.htm [Accessed 12th April 2009]. British Airways Plc (2008) About British Airways [online]. Available from: http://www.britishairways.com/travel/aboutba/public/en_gb [Accessed 28th December 2008]. British Airways Terminal 5 (2008) Welcome to Terminal 5 [online]. Available from: www.terminal5.ba.com [Accessed 1st January 2009]. British Airways (2009) On Board BA [online]. Available from: http://www.britishairways.com/travel/onboard/public/en_gb
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European airline industry took place in late 1980s as a combination of OPEC oil embargo and Single European Act‚ predecessor from an agreement to the abolition of “pooling agreements”‚ pricing fixing and government subsidies. Competition: 1) British Airways: In 1986‚ BA become one of the world’s most extensive airlines routes (near 80% of its passengers passed to London Heathrow Airport). Ticket prices were offered accordingly to services desired‚ ranged from first class to economy. 2) Aer Lingus:
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aviation industry in 1985‚ Ryanair adopted a two prong strategy of focusing intently on providing first rate customer service and charging a simple‚ single fare for a ticket with no restrictions. This generic strategy was in contrast with British Airways and Aer Lingus which focused on providing a wide variety in its’ choice of ticket offerings to cater to the different market segments and in diversifying its business to derive more sources of revenue. Ryanair’s strategy to focus on customers’
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Introduction: British Airways (BA) was created in 1974‚ when the British Overseas Airways Corporation (BOAC) and British European Airways Corporation (BEA) were combined under the newly formed British Airways Board. Introduction British Airways‚ UK’s largest international scheduled airline which operates one of the most extensive international scheduled airline route networks‚ across 300 destinations worldwide‚ is a leading and established business in the airline industry‚ In 2007/08
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will be created around the airport‚ in the city of London and that the waiting time for passengers will be reduced (Telegraph‚ 2010; British Chambers of Commerce‚ 2009). Additionally a study which was published by the BBC showed that £30 billion would be added to the British economy‚ because of the third runway. (British Chambers of Commerce‚ 2009). The head of British government‚ Prime Minister Gordon Brown‚ who was holding office from 2007-2010‚ shared this view and supported the project‚ in contrast
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Five Forces model to analyze 1. Use Michael Porter’s Five Forces model to analyze the competitive environment for easyJet. easyJet being a 100% direct sell service‚ had main focus on the internet marketing. Following Southwest Airlines model‚ easyJet started trend “no frill” services‚ which helped in keeping costs down. easyJet provided first come‚ first service with equal service for all. Therefore the target customers were leisure and casual travelers with no service for business class travelers
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operates 30 destinations whereas‚ its competitors British Airways and Cathay Pacific Airways operates 147 and 104 destinations worldwide. The company has a fleet base of 38 aircrafts which is far less than its prime competitor‚ British Airways and Cathay Pacific which has a fleet base of 242 and 102 aircrafts respectively. Furthermore the company employs 7‚479 people which are significantly less in number as compared to its prime competitors‚ British Airways and Cathay Pacific which employs 42‚750 and
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Working Paper Series British Airways and Balmer’s AC3ID Test of Corporate Brand Management Professor John M T Balmer Dr Helen Stuart Working Paper No 04/26 July 2004 The working papers are produced by the Bradford University School of Management and are to be circulated for discussion purposes only. Their contents should be considered to be preliminary. The papers are expected to be published in due course‚ in a revised form and should not be quoted without the author’s permission. W O R
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