Cross-Cultural Issues in Consumer Behavior SHARON SHAVITT University of Illinois-Urbana-Champaign ANGELA Y. LEE Northwestern University CARLOS J. TORELLI University of Minnesota ne of the most difficult choices that multinational corporations face is deciding whether to run the same marketing campaign globally or to customize it to the local taste in different countries. In many cases‚ companies develop their marketing strategy in one country and then do "disaster checking" as
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It is highly important for all international companies to understand that business culture in China is based on strong family networks or cultural ties secured in "quanxi" connection (Huang‚ 1987). This form of Chinese culture is heavily influenced by Confucianism‚ Taoism and Cultural Revolution. Under the cultural acceptance‚ good business practice in helping family and close associates and building relationships prior to doing business deals. Fei ’s (1948) framework also illustrate the
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Factors influencing cross-cultural negotiations Many factors influence cross-cultural negations and should be considered before entering into negotiations with another culture. Negotiators who understand certain aspects of cross-culture negotiations have the advantage over the negotiator who is not well prepared to negotiate with their foreign counterpart. According to Salacuse‚ 1991‚ negotiators should consider the following seven factors when conducting business internationally: the negotiating
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STARBUCKS: Selling Coffee in the Land of Tea 1. Many of the same environmental factors that operate in the domestic market also exist internationally‚ including cultural ones. Discuss the key cultural factors Starbucks had to consider as it expanded into China. Chinese culture was a key environmental factor that Starbucks had to consider when opening its first store in Beijing in 1999. ―The Land of Tea‖ wasn’t interested in the product Starbucks was selling: coffee. It wasn’t a part of
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Consumer Behavior and Marketing Strategy The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how • The psychology of how consumers think‚ feel‚ reason‚ and select between different alternatives (e.g.‚ brands‚ products); • The the psychology of how the consumer is influenced by his or her environment (e.g.‚ culture‚ family‚ signs‚ media); • The behavior of consumers while shopping or making other marketing decisions;
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Cultural Factors Affecting Business Development TK Maxx Entering Japan Individual Report International Management SZ376U Introduction As with most international products and services decisions an organisation can either adapt or standardise their promotional strategy and message. Basic marketing concepts inform businesses that they will sell more of a product if they aim to meet the needs of their target market. In international markets‚ consideration of the consumers cultural background‚ buying
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Cross Cultural Consumer Behavior: An International Perceptive in Consumer Behavior PSY/322 February 24‚ 2014 Susan Rusnak Cross Cultural Consumer Behavior: An International Perceptive in Consumer Behavior Case Studies This study emphasizes cultural differences of consumer behavior in the international market place. This study will evaluate the consumer behavior and purchasing decisions. Consumer behavior as it related to emotional and cognitive consumer reactions. Cross cultural
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exists in a area where the population is less than 10‚ 000. The rural market in India is scattered and spread over a wide geographical area. Indian market is divided into urban and rural markets. To quote management guru Peter Drucker “The aim of marketing is to know and understand the customer so well that the product or service fits him and sell itself." Socio economic classification‚ social class is not just determined by income. It is measured as a combination of occupation‚ income‚ education
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American Soul Food Restaurant Jamaica Int-Bus 110-100 Chris Harris‚ Amanda Gwynn‚ Gregory Bradshaw 10/20/2014 Cultural factors in Jamaica may affect your business. Religion is a fundamental to the Jamaican life. Jamaicans put their families first. Jamaicans have a hard time trusting people. Jamaicans have different ways of living their lives. Religion is fundamental to Jamaican life‚ which can be seen in the references to buy call events in everyday speeches. Jamaicans adore their families
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THE IMPLICATIONS OF CULTURAL PROTECTIONISM “A STUDY OF THE NIGERIAN TELEVISION BROADCAST INDUSTRY” Establishing the Global Context MBA 502 April 18‚ 2014 Submitted By: “We have read the Student Academic Code of Conduct and this assignment complies with the Code.” 1. INTRODUCTION Government imposes import barriers when they see that local industry is threatened by imports. Considering the increasing transition toward globalization‚ how far can the local industry be protected? This will
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