Brief History of Branding and the importance of Brand Experience Note: this was a presentation given to a group of industrial design students on the topic of branding‚ with the aim to encourage critical thinking about branding History? Why should we care? • It’s not math or physics with a 1000+ year history • With so many “guru’s” critical thinking is... critical • Debunking Brand Gospel*? • A little history can provide context •The problems that “branding” was solving early on are not
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Webquest Project Salinas River area of California By: Zuricely Popoca‚ April Moreno‚ Alex Gutierrez What is the Salinas River? The river is one of the major valleys in California and also the most productive agricultural regions Is one of the largest river of the central coast of California A place to live‚ work and visit Where is it located? Its located west of San Joaquin Valley and south of San Francisco Bay and the Santa Clara Length 175 miles (282 Km) Weather
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The sound of the ocean is a form of relaxation but for me‚ I like to call it home. Ventura is a small county located in the southern part of the California and for the past twenty-two years it has been my sanctuary. The other two years of my life I spent in a smaller town called Irapuato‚ Guanajuato‚ Mexico. This was my birthplace and home to my parents until they made the decision of migrating directly to Ventura County. Within Irapuato City‚ there are small ranchos or ranches‚ located on the outskirts
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The California gold rush is undoubtedly one of the major events that shaped the western United States. In a period of civil division and unrest‚ the gold rush brought about a renewed drive for expansion and entrepreneurship in the U.S. While often criticized for staunch immigrant racism‚ economic corruption‚ and environmental devastation‚ this era ushered forth a new chapter in American history and forever set the foundation for the California enterprising spirit. Immigrant racism was a major
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M10MKT Information Acquisition and Analysis “Research Brief and Proposal” Submit to: Alison Jack Student Name: Chenchen He ID: 3361841 Course: MA Advertising and Marketing November 2010 Marketing Research Brief and Proposal Business Scenario: Smoothie Ice -- A major frozen dessert manufacturer is planning to launch a range of individual ice creams based on the flavours of Smoothies. They want to test the appeal of the concept amongst potential consumers. They are keen to identify
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Marriot Case Brief 1. What is the weighted Average Cost of Capital for Marriot Corporation? WACC for Marriott Corp is 11.89 WACC of divisions: Lodging 10.29‚ Restaurant 13.49‚ Contract Services 13.615 a) What risk-free rate and the risk premium did you use to calculate the cost of equity? We used 8.95% as the risk free rate (LT Government Debt) and the MRP we used was 7.43%‚ which means are expected market return is 8.95+7.43=16.38% b) How did you measure Marriott’s cost of debt? We added
Free Arithmetic mean Average Weighted average cost of capital
HOW TO BRIEF A CASE Below I have sketched in the beginnings of a brief as a format. This time-honored method of analysis is the basic unit of law school instruction and so most judicial opinions are written to conform to this approach. Knowing the rules makes watching the game so much more interesting. Start with the name of the Case which is called the “style” of the case. PERLA GRAFF v. JAY L. GRAFF‚ 569 So. 2d 811‚ Fla. 1st Dist. Ct. App. (1990). First is the case name‚ followed by the citation
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Migrant mother‚ Nipomo‚ California 1936 is a great picture captured by Dorothea Lange. The picture in black & white and the woman about like thirty years old with her three children. Black & white is showing countless artwork and showing past phase. The woman with her three children; the two children with both arms by turned their face showing they are starved. Other children on her lap it is a baby and he/she do not know about anything. The mother looks tense and waiting for somebody such as happiness
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The Golden Rush was the digging struggled with success and failure. The gold of California was the attraction to the eyes of the world; the perfect land with all the possibilities to get richness in a short time. Argonauts undertook a dangerous journey to arrive after several days in California‚ some of them did not make it to their destiny for hunger or diseases. Others took advantage of the situation and made business such selling jerked beef‚ blankets‚ medicines‚ axes‚ and many items necessaries
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The California State Public Education System: Can it live up to current demands? "All who have meditated on the art of governing mankind have been convinced that the fate of empires depends on the education of youth." -Aristotle- It has been said many times that children are our future. That is a scary thought considering our lack of investment as a people in that future‚ for without a solid base of education now the bright future we hope for may never come to fruition. This Paper will look at
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