real world. Virgin Atlantic is one of the successful business organizations are operating multi function services. Virgin Atlantic Airways is one of the leading airlines in Europe introduced by Virgin Group collection of branded companies in 1984. Virgin Atlantic is centralized with UK operating 30 destinations all over the world with the 40 Aircrafts in operation. It is also extending its operation via code shares flight with various airlines including Singapore Airlines‚ Virgin Blue‚ Continental
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competitors done that has resulted in Virgin Australia’s introduction of different classes of travel? Originally a one-class service‚ with the introduction of Jetstar in 2004 and Tiger Airways Australia in 2007‚ Virgin Blue was forced to re-think its original market offering of cheap‚ no-frills air travel‚ aimed predominantly at the leisure market. Tiger and Jetstar were undercutting their prices and making a large dent in the leisure market‚. As a result‚ Virgin Blue introduced a premium economy
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Virgin Atlantic Airways – Company Overview General Information Since it was founded in 1984‚ Virgin Atlantic Airways has become Britain’s second largest carrier serving the world’s major cities. Now based at London’s Gatwick and Heathrow airports and Manchester airport‚ it operates long haul services to thirty destinations world-wide as far apart as Las Vegas and Shanghai. Virgin Atlantic has enjoyed huge popularity‚ winning top business‚ consumer and trade awards from around the world. The airline
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minutes‚ on extra usage users penalized heavily 4. Charged less for off-peak than on-peak minutes‚ but the off-peak period had shrunk 5. An additional fee was added to monthly bill‚ including taxes and services charges. From Company’s Standpoint Virgin Mobile USA had to fix all these problems prevalent in the industry while taking a pricing decision. The main limitation it faced was that the prices should be competitive and portable without triggering of competitive reactions. There are three options
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Atlantic Computer is a large manufacturer for servers and other technology products. They have seen great success in the last 30 years since they have been competing in the market. While they have previously dominated the high-end server market‚ they are looking to expand to an emerging market‚ the basic server market. In order to do so‚ they have developed Tronn along with the Performance Enhancing Server Accelerator‚ otherwise known as PESA. Because Atlantic is penetrating new market segment than
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1 Executive summary "Virgin" is currently the third most recognized brand in Britain and it is commonly associated with the identity of its founder Richard Branson. Branson is not your typical corporate businessman but rather a risk-taking entrepreneur that emphasizes the fun in every activity he is driving the Virgin group into. Virgin’s best known operations are probably air travel (the Virgin Atlantic and Virgin Express airlines) and music stores (Virgin Megastores)‚ but they are also involved
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Initially the process of branding was developed to protect products from failure‚ today the brands themselves are in trouble. At present consumers make buying decisions based on the perception of the brand rather than the reality of the product. Brand is the one that sells the product. Despite the fact that branding is more important than at any previous time‚ companies are still getting it wrong and even worse. Brands are failing every single day. I’ll tell you about 4 types of brand failures:
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Assignment Atlantic computers‚ a leading player in the high-end server market‚ has detected a marketplace opportunity in the basic server segment. They have developed a new server‚ the Tronn‚ to meet the needs of this segment. In addition they have created a software tool‚ called the “performance Enhancing Server Accelerator” or PESA‚ that allows the Tronn platform up to four times faster than its standard speed. The central question in the case revolves around how to price the Tronn and PESA
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101 (16) 85 (26) 16 (6) 69 1991 101 (9) 92 (28) 9 (6) 67 1992 101 (8) 93 (28) 8 (6) 66 1993 101 (7) 94 (29) 7 (6) 66 TV FCF 101 (7) 94 (29) 7 (7) 65 1‚05x 1‚10x -> -> 429 409 Tax shield ceiling (EBIT < 250) $m 250 -> Max. tax break that Atlantic Corp can accomodate Royal Proposal (excluding Timberland) 610‚1 Price Wacc 6% EV/EBITDA 9x 2‚0% $m k ton % k ton $ / ton $m % 1983 153 661 90% 595 258 1983 1983 153 1983 1984 193 661 100% 661 292 24 12‚6% 1984 256‚9 12 4‚5% 1984 450 36
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1) What are Virgin Group’s distinctive resources/capabilities?The Virgin BrandFirstly‚ the Virgin brand is valuable in the form of brand equity‚ where ’Virgin’ is one of the most recognised brand names in the UK‚ and is also well-known in other important markets including Europe and the U.S.A. Based on 1990s research‚ the Virgin brand was recognised by 96% of UK consumers (Case‚ p.685). Secondly‚ it is rare for a brand to have such positive consumer perceptions; which include value-for-money‚ fun
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