2005 Annual Report concluded "This confluence of great global brands‚ management talent and focused energy is well placed to take Waterford Wedgwood forward.” The challenge facing its management was how best to reshape a loss-making group that owned a range of branded glassware and chinaware into a profitable concern. Other luxury goods conglomerates such as Richemont‚ PPR/Gucci and LVMH were doing well but could a quite different brand portfolio be made similarly profitable? The Company The
Premium Luxury good Gucci LVMH
Case: Harley-Davidson: Chasing a New Generation of Customers Despite record sales in 2006 and a commanding share of the heavyweight motorcycle market for the previous decade‚ Harley Davidson had to take new action to maintain its growth. Although the company enjoyed continued growth in the 2000s and its brand image was strong‚ its core customer base of Baby Boomers was aging. In 1987‚ the median age of a Harley-Davidson customer had been 35; by 2007‚ it was 47. Hence‚ Harley Davidson’s major
Premium Harley-Davidson Brand management Motorcycle
Case 21 Analysis: Harley-Davidson By: Joyce Morgan This case study is about Harley-Davidson‚ Inc.‚ which is the parent company for the group of companies namely Harley-Davidson Motor Company‚ Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company‚ the only major U.S.-based motorcycle manufacturer‚ produces heavyweight motorcycles and offers a complete line of motorcycle parts‚ accessories‚ apparel‚ and general merchandise. Buell Motorcycle Company produces
Premium Harley-Davidson Motorcycle Harley Owners Group
MGT499: Strategic Management Professor Daniel Corcoran November 30‚ 2014 STRATEGIC DIRECTION OF HARLEY DAVIDSON The success of Harley Davidson (HD) is due to the American motorcycle icon’s effective Strategic Management. HD’s vision‚ mission‚ goals and objectives strive to exceed the requirements of its main stakeholders. Although these needs are not always met‚ the company has unique relationships with is stakeholders. The company stays on course with its strategic plan‚ despite
Premium Strategic management Harley-Davidson Strategic planning
OVERVIEW/PROBLEM STATEMENT The following are the problems of Harley Davidson 1. Declining market 2. Poor economic climate 3. Competition from Japanese manufacturers 4. Poor quality of products 5. Young Generation not buying the product COMPANY PROFILE The Davidson brothers‚ William D.‚ William S.‚ Walter and Arthur founded Harley Davidson‚ Inc. in 1903. In the first year‚ only three motor cycles were produced. In 1904 production increased to eight motorcycles. Company present office is located
Premium Financial ratio Harley-Davidson Motorcycle
. . . 3 Introduction . . . . . . . . . 4 Harley Davidson and its Strategy . . . . . . 5 Harley Davidson’s Strengths . . . . . . 7 Harley Davidson’s Weaknesses . . . . . . 9 Harley Davidson’s Opportunities . . . . . . 10 Harley Davidson’s Threats . . . . . . . 11 Social Marketing . . . . . . . . 13 Harley Davidson’s New Strategy . . . . . . 14 Suggestions for Harley Davidson . . . . . . 16 Strategy Suggestions for Harley Davidson . . . . 17 Conclusion . . . . . . . . . 18
Premium Harley-Davidson Motorcycle Brand
1) Your recommendation to the Harley Davidson Management Team: Should Harley Davidson continue to sponsor the Posse Ride? Why or why not? What role should the Posse Ride play in the HOG events mix? HD should continue its popular posse ride because of the following reasons HD being a high involvement product‚ keeping the customers involved even after the sales. It fosters the feeling of brand community which leads to consumer’s personal identification with the brand Gives a deeper insight of the
Premium Customer Customer service Brand
Company Overview Harley-Davidson Motor Company (HDMC) is one of the world leaders in the production‚ marketing and servicing of motorcycles in the US and throughout the world. The company manufactures a range of motorcycles and has established a network of dealerships in the US and overseas‚ and has a series of merchandising and selling strategies‚ including a growing financing business. The company is headquartered in Milwaukee‚ Wisconsin. In terms of distribution of revenue‚ Harley-Davidson’s worldwide
Premium Harley-Davidson Motorcycle Harley Owners Group
Harley Davidson Case Study Company Summary: Harley-Davidson is one of two American producers of motorcycles‚ and the nation ’s #1 seller of the cruiser style of motorcycles. The organization offers 35 different models of custom and touring bikes through a worldwide network of more than 1‚500 dealers. Harley models include the Sportster‚ the Fat Boy‚ and the Electra-Glider. The company also produces sport bike style motorcycles under the brand name of Buell. Other than its motorcycles‚ Harley-Davidson
Premium Motorcycle Harley-Davidson Harley Owners Group
caused by the internal and external of the company. Harley-Davidson is a famous motorcycle manufacturer. But within high competition‚ Harley finds that it is lack of technology advantage‚ inapposite strategy for development‚ and gets more competition by analysing its capabilities and resources and its competitive environment. To solve these problems‚ Harley has to take three steps which is mention in recommendation. 2.0 Company Profile Harley-Davidson is a major US maker of motorcycles and the nation
Premium Marketing Strategic management Value chain