Equitable remedies seek to prevent or redress harm caused by the breach of equitable and legal principles. Unlike the common law remedy of damages‚ they are not punitive in either nature or intent. Equitable remedies refer to specific types of remedies available in court cases that can only be granted by a judge. A judge will grant‚ or not grant‚ a given equitable remedy based on the circumstances of a particular case. As such‚ equitable remedies are different from legal remedies or remedies granted
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Business Research Papers Vol. 3 No.5 November 2007 Pp.123-133 Brand Equity‚ Customer Satisfaction & Loyalty: Malaysian Banking Sector Norbani Che-Ha* and Shahrizal Hashim** Services cannot be seen‚ felt‚ tasted or touched in the same manner in which goods can be sensed. Therefore‚ the key to success in services marketing is to ‘tangibilizing the intangible’ by using an extrinsic cue like a brand. Moreover‚ brands that are high in brand equity are organization powerful assets. They can lead to customer
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2008 Brand Perception & Brand Equity of Baby Accessory Products in Working Moms’ Perspective A paper is aiming to investigate how to create brand perception and brand equity by using the different marketing communication tools. It also studies the relationship between brand perception and brand equity. This study is focused on baby accessory product in order to realize what working moms think‚ conceive‚ feel‚ and learn upon brands. Brand perception is consumers’ ability to identify the brand under
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Case Analysis The Maggi Brand in India Brand Extension and Repositioning Background of Maggi: Nestle India Ltd. (NIL) is the Indian subsidiary of the global FMCG major‚ Nestle SA. Maggi Brand was introduced to the Indian consumers by NIL with the launch of Maggi 2 Minute Noodles‚ an instant food product‚ in 1982. With the launch of Maggi noodles‚ NIL created an entirely new food category - instant noodles - in the Indian packaged food market. Initially Nestle tried to position the Noodles in the
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Is equity still relevant today? Prior to the Norman conquest in 1066 ‚ different areas of England were governed by different systems of law. William the conqueror gained the English throne in 1066 and began standardizing the law. “Itinerant justices” were able to discuss the various customs of different parts of the century. The principle of ‘stare decisis’ grew up and by 1250 a ‘common law’ has been produced. Common law is the basis of our law today. It is an unwritten law that developed from
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Outline the development of common law and equity. Before common law and equity came into existence‚ there were only customs that protected the people and their rights. Customs can be divided into general customs and local customs. General customs are said to be the basis of common law because it is thought that after the Norman Conquest‚ judges who travelled around the land making decisions in the King’s name based at least some of their decisions on the common customs. Local customs
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reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
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Number : | 40073098 | Title: | A study of building and measuring brand equity in hospitality industry | Comments: | | Mark( /25) | Marked by : | Date : | Background to the Study and Overall Research Aim: If growing brand equity is the key to future business success‚ it makes sense that one should have a way to quantify and measure such equity. (Keller‚ 1997‚ pp.372-379) For hospitality industry‚ brand equity is an important intangible asset to hotel that has psychological and
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Owners Equity Name ACC423 III April 1‚ 2013 Roger Beckstead Owners Equity Owner’s equity is the interest that common and preferred stockholders have in a company. Stockholders have paid-in capital in the form of stock and bonds to a company to provide cash intended to be used for operations of the company. Investors use equity accounts to evaluate the strength and liquidity of a company. Investors assess if a company is growing by comparing capital accounts in previous years to present
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"Equity is a subjective evaluation‚ not an objective one. Based on the comparison that individuals use‚ each individual is likely to develop different perceptions of equity." (Scholl‚ 2000) When individuals look at the equity model on the job scale‚ they compare their contributions and rewards to that of those around them (associates‚ coworkers‚ management‚ etc.). If the equation is balanced‚ the "equity"--as society puts it--is accomplished. If it is unbalanced‚ the inequity may cause individual
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