this journal is available at www.emeraldinsight.com/0309-0566.htm The impact of brand extensions on brand personality: experimental evidence Adamantios Diamantopoulos University of Vienna‚ Vienna‚ Austria‚ and Brand extensions 129 Received April 2004 Gareth Smith and Ian Grime Loughborough University‚ Loughborough‚ UK Abstract Purpose – To investigate empirically the impact of brand extensions on brand personality‚ using Aaker’s scale to measure the latter. Design/methodology/approach
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PART B: BRAND ATTITUDE The statements in this section refer to brand attitude is defined as the general appreciation of a brand by a consumer. Please indicate your level of agreement or disagreement with the following statements as a result of the hypothetical scenario involving your national carrier as discussed earlier. Brand attitude 1. Overall‚ I still think this airline is good. 1 2 3 4 5 6 2. Overall‚ I still think this is a nice airline. 1 2 3 4 5 6 3. Overall‚ I still think this airline
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FIN 527 Alternative Investments | Private Equity | Project 1. | | Wei Chen‚ Ye Zhang | | | Part 1. Performance Measurement for Private Equity a) Summary statistics for venture capital and buyout returns: Histograms of returns: The return distribution of venture capital has a kurtosis of 23.25 and a skewness of 3.63‚ which means it is leptokurtic and skews to the right. It is not close to normal distribution. Mainly due to the high returns in late 1990s during the
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and well-regarded avant-garde filmmaker‚ entered the scene in 1943‚ with the release of her first film‚ created in collaboration with her husband Hammid: Meshes of the Afternoon. Deren would go on to create a number of other films‚ most notably At Land‚ A Study in Choreography for the Camera‚ and Ritual in Transfigured Time. Deren’s work has been picked at and analyzed by a number of critics over the years‚ looking at the role of the individual‚ the flexibility of time and space through the medium
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Lady Gaga’s performance at the super bowl halftime show opened with her singing Irving Berlin’s song‚ “God Bless America”. There have been some speculations about why she chose to open with this song‚ and then follow it with part of Woody Guthrie’s “This Land Is Your Land”. These two song are actually associated with each other outside of the 2017 super bowl halftime show. Gutheir wrote his song as a critical response to Berlin’s song in the 1940s. He was inspired to write the lyrics to this song
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reading older cases on the law of trusts‚ that there were‚ until 1873 in England‚ two main separate courts – courts of law and courts of equity. Trust law was a product of courts of equity. We will thus look at: (i) the meaning of “equity” that is associated with courts of equity; (ii) the origins of courts of equity; (iii) the development of the law of uses and trusts; (iv) the transfer of equity jurisdiction to Canada; (v) the current status of the fusion of law and equity. II. THE MEANING
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Strategic Analysis Faculty of Business and Law Business and Management – Top Up Level: 3 Module: SIM336 Strategic Management Assignment Code: SIM336 Module Leader: Derek Harwood Issue date: January 2014 Return date: Wednesday 7th May 2014 – 1pm Contribution to module assessment: 100% First Name: Arthur Surname: TISSERAND Word Total Count: 3294 Student ID: 19907465744 Problematic: Why the Smartbox Company has several difficulties
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North by Northwest Hitchcock’s Shining Moment To the average viewer‚ each of Hitchcock’s films are individually suspenseful‚ nerve-wrecking‚ and enticing. The 20th century director managed this by having a formulated and scientific approach to creating his movies. In North by Northwest‚ these elements all come together to create the epitome of Hitchcock. A popular and reoccurring theme in Hitchcock’s movies is the case of "the wrong man‚" or mistaken identity and being wrongfully accused
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Week 6 Assignment: Airbus Duy Pham MGT 3303 Chris Zigrossi 10/11/2012 Airbus is a well-known commercial and military aircraft manufacturer throughout the world. Airbus prides itself on quality and safety. According to Airbus‚ “Airbus’ mission is to meet the needs of airlines and operators by producing the most modern and comprehensive aircraft family on the market‚ complemented by the highest standard of product
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Though the brand has indeed been successful in differentiating its use and targets from the irreplaceable number one‚ the dream to finally land the gold continues to linger. Overview of the Brand Close Up was launched by Unilever in 1967 as the first gel toothpaste in the world. The product’s unique structure made it easy to market it as a new and diverse product‚ all other brands having manufactured the same opaque white consistency toothpaste normally has. Furthermore‚ the brand made sure
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