MANAS PANDEY MOB: +91-8303503433 E-mail id :- mpandey840@gmail.com OBJECTIVES ➢ To obtain a challenging position in an esteemed organization‚ where my knowledge‚ and skills will be contributed towards the development of the organization. . current profile ➢ Presently working as a Trenee Engineer‚ Department of Production. Working with Prayag Polymer Pvt. Ltd. Company is G-30‚ upside Industrial area‚ Naini‚ Allahabad ( U.P) (From 2nd July-12
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BRAND AUDIT ON DOORDARSHAN A BRIEF HISTORY & OVERVIEW OF DOORDARSHAN Doordarshan is an Indian public service broadcaster‚ a division of Prasar Bharati. It is one of the largest broadcasting organizations in India in terms of the infrastructure of studios and transmitters. The DD provides television‚ radio‚ online and mobile services throughout metropolitan and regional India‚ as well as overseas through the Indian Network and Radio India. It was founded by Government of India on 15th
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An important part of the brand inventory is brand aesthetics. Brand aesthetics is described as logos‚ name‚ packaging‚ and color. The aesthetics of the Target brand is something that is very important to the corporation. When Target first started carrying their own brand‚ they decided to use the target as a logo on all their products. They decided to move away from this because it put the Target brand at risk of being overshadowed by the national brand equivalent. They also wanted to live up to their
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<http://www.npr.org/templates/story/story.php?storyId=5168769>. Amadeo‚ Kimberly. "Government Bailout of Ford‚ GM‚ Chrysler and the Auto Industry." US Economy and Business. Web. Nov. 2012. <http://useconomy.about.com/od/criticalssues>. "Brand Book Ford." Issuu - You Publish. N.p.‚ 16 Feb. 2009. Web. 16 Nov. 2012. <http://issuu.com/willzanette/docs/brandbook_ford Bullas‚ Jeff Cato‚ Jeremy. "The Globe and Mail." The Globe and Mail. N.p.‚ 09 Feb. 2012. Web. 17 Nov. 2012. <http://www
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Table of Contents Executive Summary 3 Reason to Choose Lamborghini 4 Brand History 5 1963-72……………………………………………………………………………………………………………………………………………6 1973-87 7 1987-93 8 1994-98 9 1998 and beyond 10 Brand Summary 11 Brand Values 12 Points of Parity 12 Unique Selling Point 13 Brand Distinctive Features 13 Brand Identity and Equity 14 Points of Difference 15 Brand Architecture 15 Marketing Environment 16 Target Market….…………………………………………………………………………………………………………………….………16 Competition………………………………………………….……………………………………………………………………………
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the Reebok sportswear company‚ TaylorMade-Adidas golf company and Rockport. Based in Herzogenaurach‚ Germany‚ Adidas is the leading sportswear manufacturer in Europe and the world’s second largest sporting goods manufacturer. Adidas has two sub-brands namely Adidas Sports Performance and Adidas Sports Style. Adidas Sports Performance aims to enhance athletes’ performance in all sports with Adidas products. Adidas Sports Performance focuses on five key categories: Football‚ basketball‚ running
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Sunsilk Brand Description Introduction Sunsilk is a hair care brand‚ primarily aimed at women‚ produced by the Unilever group. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sunsilk shampoos‚ conditioners and other hair care products are sold in 69 countries worldwide. Unilever Pakistan History By far the largest consumer products company in Pakistan‚ UPL is a part of the consumer products giant Unilever. UPL was established
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A RESEARCH REPORT ON “Impact of sales promotion on consumers‚ Retailers & Wholesalers-with special reference to Sunsilk shampoo At Bhilai region” Submitted in partial fulfillment for the award of degree of MASTER OF BUSINESS ADMINISTRATION OF SWAMI VIVEKANAND TECHNICAL UNIVERSITY‚ DURG (C.G) SESSION : 2006-2008 Submitted by SUSHMITA YADAV MBA II Semester‚ 2007 Approved by Dr. PRATAP .B. DESHMUKH DEPARTMENT OF MANAGEMENT BHILAI INSTITUTE OF TECHNOLOGY
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“image” of cool and trendy during these years. Several other models were made‚ but between 60s and 80s the company’s masterpieces remained the Aviator and Wayfarer. Still nowadays when we think about the brand these are the two first models that come up in our minds. In 1999 the brand has been sold to the Italian Luxottica S.p.a for $640million. Today Ray-Ban is an icon for young and cool people‚ the line that connects old-school with the present; models never changed and you can still
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O N O T C O PY Red Bull Brand Audit Report D BRAND AUDIT REPORT MURTUZA VAID Page | 1 Red Bull Brand Audit Report CONTENTS 1. EXECUTIVE SUMMARY ............................................................................................................................ 3 2. BRAND INVENTORY .................................................................................................................................. 4 2.1. History .....................
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