MBA 654 Case 10.1 Boeing & Airbus Robin Grouette 1. The overall strategy for Boeing seems to be focused more on customization and efficiency rather than size. With the focus of the 787 Dreamliner being that of long range with smaller passenger capacity‚ Boeing is anticipating that more direct routes to international cities will be developed rather than the typical hub and spoke routes which currently dominate the airline industry. Airbus’ overall strategy is focused more on the hub
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resources in order to compete deters new entrants. 2. Substitutes: Low. There are several substitutes available like cruise‚ buses‚ cars‚ trains or not traveling at all. However‚ these options can’t compete with flying because the price-performance trade-off in this case is not attractive. 3. Bargaining Power of Suppliers: Low – Moderate. The supplier group in this industry is fragmented‚ so it is relatively easy for the aircraft manufacturers to switch suppliers. However‚ some parts require
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1. Why is Airbus interested in building the A3XX? What are its objectives? Airbus predicts that there would be demand for more than 1500 super jumbos over the next 20 years that would generate sales in excess of $350 billion. And they could sell as many as 750 over jumbos over the next 20 years with a break even on undiscounted cash flow basis with the sales of only 250 planes. There is a huge profit in this business if Airbus succeeds in the industrial launch of A3XX jumbo jets. In addition‚
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Airbus vs. Boeing Case Analysis What would be the value of a new VLCT to both companies? In order to value the market for VLCT‚ we constructed a financial model using minimal assumptions and no outside data (See Exhibit 1). In terms of the qualitative benefits for both: * Monopoly status on VLCT market * Douglas eliminated as competition * Significantly raise barriers for new industry entrants MAJOR ASSUMPTION: This evaluation of VLCT based on each company developing the aircraft
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Memorandum To: The Boeing Company‚ Board of Directors From: Consultant Date: October 3‚ 2005 Re: Options and Recommendations in Response to Airbus We have recently discussed Airbus ’s effective effort in capturing market share in the past few years. We have also agreed that I will conduct an analysis of the underlying circumstances concerning the situation‚ address the challenges facing Boeing‚ provide options available to Boeing‚ and recommend actions to be taken. I will provide an
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Management 4p90 | The Rise of Airbus‚ 1970-2005 | Professor: AUSTIN‚ B | | Table of Contents 1.0 Introduction – Airbus’s history‚ development‚ and growth 3 2.0 Internal strengths and weaknesses 4 3.0 External environment 6 4.0 SWOT Analysis 9 5.0 Corporate-level strategy 10 6.0 Business-level strategy 12 7.0 Structure and control systems 15 8.0 Strategy Recommendations 18 1.0 Introduction Airbus is one of the world ’s leading
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Airbus vs. Boeing the case study Jimmy Jones University of Phoenix The case “Boeing vs. Airbus: Two Decades of Trade disputes” deals with the dispute that has existed between the US aircraft giant and the European Aircraft manufacturing giant. Boeing has 57‚000 workers in Seattle and an additional 100‚000 employees
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Government Intervention at Boeing and Airbus Towards the beginning of aircraft manufacturing‚ Boeing and McDonnell Douglas stood as the leading aircraft manufacturers on a global scale. Working alongside the U.S. Department of Defense‚ Boeing received multiple contracts aiding the industry with tax breaks and infrastructure support. Meanwhile‚ Spain‚ France‚ Germany‚ and Britain formed an alliance to help start the second most leading aircraft manufacturer‚ Airbus. Since democratic socialism was
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Summary Airbus and Boeing are competitors in the aircraft industry as both of the companies are aircraft manufacturers. Boeing was actually founded in 1916 in Seattle earlier than Airbus and got huge support from US government. It was a dominant player in the global manufacturing industry in the 1960’s together with McDonnell Douglas. Meanwhile Airbus was founded in 1970s by four countries which are France‚ Germany‚ Spain and United Kingdom. These countries have supported Airbus from its establishment
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Market Share In the last decade‚ market share of Airbus and Boeing have largely been overlapping. Last year‚ Airbus had 833 orders‚ significantly less than Boeing’s 1203. However‚ this year so far Airbus has fared considerably better‚ receiving 410 orders whereas Boeing so far has 203. Market Price and stock: The European Aeronautic Defence and Space Company (EADS.PA) is the dominant aerospace company in Europe today. Its largest subsidiary‚ Airbus S.A.S.‚ is an aircraft manufacturing company based
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