Blue Nile Inc. in 2010: Case Study Zachary Williams Missouri Southern State University MM452-Strategic Management Dr. Moos February 23‚ 2015 Table of Contents Competitive Forces confronting Blue Nile and other online retail jewelers 3 Key Factors to a Company’s Success in the Market 4 Blue Nile’s Strategy
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Blue Nile Case 1. Blue Nile’s Strategy for success in the marketplace is to increase Blue Nile recognition and create more customer traffic. They want to build a brand loyalty among their customers to encourage repeat purchases. Blue Nile has both online and offline advertising. They offer a wide range of high quality diamonds to appeal to more buyers. Also to keep their pricing competitive. a. I would think that Blue Nile relies on operation excellence to keep customers coming back. They continue
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Blue Nile Inc. in 2010: Will Its Strategy to Remain Number One in Online Diamond Retailing Work? 1. How strong are the competitive forces confronting Blue Nile and other online retail jewelers? Which one of the five competitive forces is the strongest? Do five-forces analysis to support your answer. The competitive forces are intense as there are several online and offline jewelry retailers and there has been a decline in sales due to the economic recession. Many online and physical stores
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Blue Nile Case Analysis Overview Founded in 1999‚ Blue Nile has grown to become the largest online retailer of certified diamonds and fine jewelry. At Blue Nile you’ll find high-quality diamonds certified by the most respected independent diamond grading labs. You can create your own jewelry were you choose the diamond and they will set it in your favorite earring‚ pendant‚ or ring design. Every order is shipped free‚ guaranteed and returnable within 30 days‚ so you can be sure you made the
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Executive Summary The purpose of this case study is to measure the success of Blue Nile against Tiffany and Zales success in diamond retailing by comparing retail strategies and structures. Blue Nile is an online jewelry retailer that was founded in December 1998 only selling products in the United States‚ with one warehouse facility in Seattle‚ WA. In 2007‚ their e-business expanded to Canada and United Kingdom‚ opening another facility in Dublin‚ servicing Western Europe and the Asia-Pacific
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Introduction “The Blue Nile was incorporated Delaware on March 18‚ 1999 as RockShop.com Inc. On May 21‚ 1999 the company purchased certain assets of Williams & Sons‚ Inc a Seattle Jeweller including a website established by that business. In June 1999‚ they changed their name to Internet Diamonds‚ Inc. In November 1999 the Blue Nile brand was launched and changed to Blue Nile‚ Inc with corporate head office located in Seattle‚ Washington USA. Blue Nile.com (2008) The Blue Nile “business has grown
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1. What are some key success factors in diamond retailing? How do Blue Nile‚ Zales‚ and Tiffany compare on those dimensions? Key drivers of customer purchases in diamond retailing include quality and range of products offered‚ reputation‚ professional advice offered‚ and customer perception and emotional bonds‚ including a positive buying experience and customer service. Success is also dependent upon obtaining economies of scale through such avenues as preferential access to resources‚ an
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The key success factors in diamond retailing can be measured by distribution network design‚ product quality‚ luxury‚ customization (personalization) ‚ customer experience‚ high quality of customer service in terms and so forth. Blue Nile has built up its distinct advantages by providing the customers with high quality‚ fine jewelry‚ competitive pricing‚ low-pressure selling tactics‚ customization and inventory choices of 75‚000 stones as an online retailed store. Additionally‚ its online selling
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Problems There are several problems that Blue Nile needs to deal with if they wish to remain on top such as: ❖ One of the major problem with web based marketing is maintaining and driving consumer toward the website which will pose blue Nile’s major challenge going into the 21st century so how to attract new consumers. ❖ How should Blue Nile Inc increase consumer awareness and confidence purchasing high value luxury jewelry online? ❖ Blue Nile has very little presence outside of the
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The Nile was the center of Ancient Egypt. It was the reason the Egyptians developed the civilization. The areas surrounding Egypt are desert land. The Nile keeps it fertile. “It rises south of the Equator and flows northward through northeastern Africa to drain into the Mediterranean Sea‚” said Charles Smith‚ “It has a length of about 4‚132 miles (6‚650 kilometres) and drains an area estimated at 1‚293‚000 square miles (3‚349‚000 square kilometres).”(britannica.com) The Nile river actually has 2
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