BLACK & DECKER CASE Problem Statement: With Black & Decker being one among the most powerful brand names in the world and establishing its professional tools to be the highest quality in the industry‚ B&D failed to make an impact in the Professional-tradesmen segment. B&D was known for offering high quality‚ differentiated products and excellent service in the Professional-Industrial segment whereas its brand recognition‚ and image helped it attain the #1 position in the
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Brittani Edwards April 6‚ 2011 MKG 631 Black and Decker Case Study Cause of B&D’s 9% share in the Tradesman segment; In the 1990’s Black and Decker had a great position in the market for their products to appeal to the Professional Industrial segment and the Consumer segment but when it came to the Professional Tradesmen segment they were lacking. Their 9% market share vs. Makita’s 50% market share in the tradesmen segment was incomparable. Makita clearly had a better product in the
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Despite maintaining a very strong brand name and being #1 in the Consumer & Industrial segments of the power tools market‚ Black & Decker (B&D) was being significantly outsold by Makita Electric of Japan‚ who had taken over the Tradesmen segment with 80% market share in cordless drills and 50% overall share in this segment. Tradesmen appeared to perceive the B&D brand as a household product unworthy of their usage given B&D’s success in the Consumer segment and Makita’s dominance
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Stanley Black & Decker‚ Inc. February 7‚ 2013 Introduction From the start‚ the merger announced November 2‚ 2009‚ looked good on paper. Stanley Works agreed to buy Black & Decker for stock valued at a 22 percent premium in exchange with $3.6 billion in its stock. That was justified because Stanley got management and board control‚ and its shareholders were to own more than half of the stock‚ with the 50.5% of the stock in the combined company. This case not only explores shareholder
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The Black & Decker JUS500IB is a top contender for the most reliable portable battery jump starter. It’s compact in size. It can revive the most stubborn dead car battery. This battery boost is equipped with 500 amperes of power‚ which is plenty sufficient for regular car batteries‚ and even the larger one on used trucks and tractors. It comes with a portable air compressor you can use continuously to maintain proper tire pressure. The Black & Decker JUS500IB added a standard safety switch that
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I. Background and Problem Identification Black and Decker (B&D) was founded in 1910 by Duncan Black and Alonzo Decker. By 1917‚ B&D had world’s first patent in portable power drills. Since then‚ B&D has been the world’s largest producer of power tools and power tools accessories. The power tools market in 1990 in the US mainly comprised of three segments-Professional Industrial Tools (PI)‚ Professional-Tradesmen (PT) Tools and Consumer tools. B&D was a market leader in America power
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Stanley Black and Decker is a provider of tools and storage‚ commercial electronic security and engineered fastening systems. Stanley Black and Decker is a world-leading provider in its field and it does so with growth platforms and sustained profitable growth. Black and Decker is a part of the Stanley Black and Decker organization. Ecological sustainability means using natural resources wisely in the short run‚ now‚ so that there are still natural resources available in the long run‚ later. This
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Issues and Problems. Bill Lancaster‚ president of Black and Decker’s Eastern Hemisphere‚ was facing a difficult problem regarding the implementation of a new performance appraisal system. He had three choices to accept the modified ADP system developed by Anita Lim‚ manager of Human Resources to implement the ADP system adopted in the U.S. or to continue allowing the different sites to use variations of (MBO) Management by Objective plan. (ADP) Appraisal Development Plan‚ also called the 360 degree
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April 1996‚ Bill Lancaster‚ president of Black & Decker – Eastern Hemisphere‚ faced a difficult decision. He must choose one of two performance appraisal and management development systems for Eastern Hemisphere. One was introduced by Anita Lim‚ manager of Human Resources or ADP‚ US – who designed the Appraisal Development Plan (ADP) which provided each employee with feedback from subordinates‚ peers and supervisions. ADP had the positive impact on Black & Decker in the US‚ but some of the managers were
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1. What are Lancaster’s concerns for the future of the Eastern Hemisphere Organization? What problems does he hope to address with ADP? In 1995 when Bill Lancaster was appointed the President of Black and Decker Eastern Hemisphere his initial impression about the organization was depressing. There were some major concerns one of them is the management style that was followed. The current managers were using the Management by Objective (MBO) type plan which is believed to be outdated system that
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