dr.ibrahim hegazy- marketing 480 | Best Buy INC.-Dual Branding in ChinaCase 2 | Nada Ali Ezz El Din900071202 | | | 4/5/2011 | | Index I. Introduction---------------------------------------------------------------------------------------p.3 II. Opportunity Identification-------------------------------------------------------------------p.3 III. SWOT Analysis -----------------------------------------------------------------------------p.3-p.7 IV. Alternative
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BEST BUY In 1966‚ Richard Shulze opened a small business in St. Paul‚ Minnesota called Sound of Music. In the next 17 years Shulze’s small store rapidly grew into a multi-million dollar outfit. In 1983‚ Sound of Music changed its name to Best Buy Co.‚ Inc and the first superstore was opened in Burnsville‚ Minnesota. With the new name the store also began carrying more name brands‚ appliances‚ VCRs and offering central service and warehouse distribution. Throughout the nineties Best Buy became
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Best Buy SWOT Analysis: SWOT analysis is a tool for auditing an organization and its environment‚ how well it is doing and what needs to be improved. It is the initial stage of planning and helps marketers to focus on key issues that are vital to the company. SWOT stands for strengths‚ weaknesses‚ opportunities‚ and threats. Strengths and weaknesses are internal factors and are found within the company. Strength could be an advantageous location or quality products. A weakness could be lack of
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Best Buy is one of the last remining electronic stores left. They have‚ in the past‚ crushed the competition with several different companies going out of business. Best Buy sells every kind of electronic one could think of‚ computers‚ wearables‚ gaming consoles‚ phones‚ and all the accessories that go along with those. They sell brands from around the world including the largest like Apple‚ Sony‚ HP‚ etc. The company has grown despite the assumption of many consumers‚ that the amount spent on electronics
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A retail analysis of the Best Buy location in Fullerton‚ CA was completed on April 12‚ 2013. The analysis evaluated the store’s appearance including fixtures‚ promotional materials‚ layout‚ and merchandising. Best Buy is an electronics retailer and its Fullerton store is located in a secondary business district on the cross streets of Orangethorpe Avenue and Harbor Boulevard. The Fullerton Best Buy location is the corner store in a busy shopping center. Some of the stores nearby are Factory 2 U‚
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Critical Analysis: Best Buy: Grasping At Straws Best Buy Co.‚ Inc. is an American public company that is a specialty retailer of consumer electronics in the United States‚ accounting for 19 percent of the market (1). Over the last fifteen years‚ Best Buy‚ like many retailers‚ is “competing with a perfect storm of disruptive technologies (2)”. It is hard to compete with those companies embraced with innovations‚ such as Apple and Amazon. Best Buy has lost $1.23 billion and 2.4% decreasing
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Question #1 Best Buy Co.‚ Inc. has become the leading international specialty retailer of consumer electronics. In order to determine its success within the consumer electronics retail industry and the overall business industry‚ we have to dissect several factors associated with the firm ’s external environment‚ which include its macro environment and the industry environment and its competitors analyses‚ which identifies the firm’s threats and opportunities. Within the macro environment‚ such
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Best Buy Case Study Jeffrey Casale Best Buy Case Study Introduction Best Buy is the world’s largest consumer electronic retailer with over $40 billion in revenue‚ 1‚300 stores and 150‚000 employees at the end of 2008 with a US market share of 21% (1). Best Buy’s humble beginnings go back to 1966 in Saint Paul Minnesota where a small audio specialty store named The Sound of Music was opened. Over the course of the last 43 years the world of consumer electronics have changed tremendously‚ but
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Best Buy is a part of a very competitive and popular industry. Best Buy could be placed into many different industries such as entertainment‚ electronics‚ appliances‚ etc. The industry sector of Best Buy’s external environment is made up of several different factors such as competitors‚ competitiveness‚ industry size‚ and other related industries. The factor in the industry sector that has the biggest impact on a business would most likely be the competitors. Although Best Buy may not have direct
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Place The Best Buy website do not currently need any major changes. The website as it is‚ is already easy to use and has an appealing interface. I suggest that the website add a new tab for all new available products to attract technology savvy customers to their website. To stay competitive online‚ Best Buy should offer at least free shipping whenever is possible. Such a perk should be offered for all new customers‚ for those who buy new products and all products priced over a a certain price
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