Ethics and Advertising Sisley Fashion Junkie This Sisley ad is not just unethical but also denigrating for the fashion industry. It represents two models consuming a product from a shirt that appears to be cocaine. The the slogan “Fashion Junkie” is establishing a correlation between drugs and fashion. The company is promoting the product in an inappropriate and immoral way. Drug abuse is an issue attacking todays’ society‚ thousands of adolescents dye every year as a result of the ingestion
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International Expansion. 46% of sales were in Inditex’s home country as compared to 12% by H&M. 60% of stores were in home country as compared to 15% by H&M and 40% by Benetton. Threats (3 examples) 1. Partnerships/Franchises risk brand equity. 2. A lot of capital is in brick & mortar stores. 3. Competitors (The Gap‚ H&M‚ Benetton) SO Strategies (3 examples) 1. Zara could offer some clothes only online through a website. This would be consistent with the sense of scarcity and achieve selling
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stimulates marketing within the firm. It is first helpful to consider the relationship between parent companies and their subsidiaries‚ whether franchises‚ partnerships‚ or company-owned outlets. Structurally‚ large multinationals such as McDonald’s and Benetton are “better viewed as inter-organisational networks than monolithic hierarchies‚” because each subsidiary can take actions that affect the company as a whole (Birkinshaw 2000‚ 2). Corporate structure is determined by interplay between parent and
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Table of Contents Abstract 1 Introduction 2 Maslow’s Hierarchy of Needs and Consumer Motivation 2 Conclusion and Recommendations 12 Footnotes 14 Bibliography 16 List of Tables and Illustrations Table 1
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audience‚ but not in a way that could be considered positive. Is fashion‚ an addictive and destructive vice‚ destroying its intended and targeted audience; the consumer? In 2007‚ the fashion line‚ Sisley‚ whose parent company is United Colors of Benetton‚ released a print ad with the words “Fashion Junkie” in the center of the page. At first thought‚ without having seen the ad‚ a person would not have thought anything negative about it because the term “fashion junkie” is widely used by those who
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operation and development rather than financed by other sources. There is an increasing trend in profitability. This is a good sign showing that Zara is growing well. Financial comparisons among the 4 main competitors in 2001 Zara (Inditex) Gap H&M Benetton Liquidity Ratio (current ratio) 1.02 1.48 3.40 1.63 Leverage Ratio (debt/ equity) 0.75 1.52 0.32 1.27 Profitability (ROA) 13.07% -0.11% 18.78% 5.25% Profitability (ROE) 22.90% -0.27% 24.85% 11.93% Profitability (ROS) 10.47% -0.06%
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Customer Offer Fresh and Fast: Quality: • Fast production and delivery on leading styles • Limited quantities for each style (scarcity) • Medium raw material‚ poor knit‚ grand look • Highly fashionable items at low price Offers Cost: Flexibility • Low monetary cost • Low time cost • Limited variety and choices • Customer’s participation in determining the next batch ZARA’S PRODUCT LIFE CYCLE TYPICAL PRODUCT LIFE CYCLE • Sales decreases as the product moves
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WHAT IS THE ROLE OF ETHICS IN MANAGEMENT? Ethical management refers to corporate management that not only fulfills economic goals and legal responsibilities‚ but also meets the ethical expectations imposed by social norms in conducting business. There are 5 specific functional areas of management which is covered by business ethics : 1) Ethical management in the workplace. Ethical management is the foundation of CSR (voluntary activities undertaken by a company to operate in an economic‚ social and
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David Llacuna Ferrer (2011950089) Index 1. Inditex Group 1.1 Inditex 1.2 Share information and ownership 1.3 Inditex portfolio 2. Competitors 2.1 H&M 2.2 Uniqlo 2.3 GAP 2.4 Benetton 3. Inditex in South Korea 3.1 Entry strategies 3.2 Entry strategy in South Korea 3.3 Lotte 3.4 SWOT analysis 3.5 Inditex in Asia 4. Bibliography 1. Inditex Group 2.1 Inditex Inditex is a large Spanish multinational and nowadays is the largest fashion group‚ above
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these are located in the same small geographical area‚ Galicia (northwest Spain). The swift flow is facilitated through advanced automation and logistics systems‚ with emphasis on postponement. We compare these network and flow approaches to those of Benetton and Gap‚ and argue that the key to Zara’ success is this combination of a tightly integrated local network coupled to the most advanced flow systems. A final consideration is the sustainability of these orderwinners over time. Keywords: Key words:
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