PROGRAMME: Edexcel BTEC Level 7 Professional Diploma in Strategic Management and Leadership UNIT NO/TITLE: Unit 07 / Strategic Marketing Management ASSIGNMENT NO: 1 of 2 Individual Credit Value: 10 Learning Outcomes: * Understand the principles of strategic marketing management * Understand the tools used to develop a strategic marketing strategy * Be able to respond to changes in the marketing environment Issue Date: Due Date: 08th September 2013
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Strategic Marketing Management Your organization operates in a dynamic marketplace—competition‚ consumers‚ technology‚ and market forces redefine your industry every day. Staying competitive means continuously adjusting and adapting your customer approach to meet changing needs and expectations. Strategic Marketing Management provides a comprehensive examination of all major components of marketing strategy and their integration. By completing this program‚ executives will have the ability to enhance
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between 1965 and 1975 Dualit faced stiff competition and decided to redesign its product to aim to penetrate the catering trade. The stainless steal design was both sleek and durable and quickly became a favourite in café and hotel kitchens. In the 1990’s the elegant yet simplistic design of Dualits toaster became very popular in a small segment of the consumer market. Despite a very high cost in excess of £100 the toasters became a very fashionable statement item. Today Dualit offers a wide toaster range
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CONCEPTUAL/THEORETICAL PAPER Strategic marketing and marketing strategy: domain‚ definition‚ fundamental issues and foundational premises Rajan Varadarajan Received: 20 April 2009 / Accepted: 24 September 2009 / Published online: 28 October 2009 # Academy of Marketing Science 2009 Abstract This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy‚ the focal organizational
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Some people claim that the advantages of nuclear power overbalance drawbacks. They believe that nuclear weapons provide peace all over the world. And I totally disagree with their statements. First of all‚ people should remember that nuclear power is one of the most dangerous sources of energy. Even one little mistake could lead to unbelievable disaster‚ which could bring a lot of damage to the present and future generations. Good examples here are the Chernobyl catastrophe and more recent Fukushima’s
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Would the benefits of an ungoverned internet outweigh the harms? The internet is one of‚ if not the greatest technological advancement of modern times. It has unmistakeably become intricately woven with our day to day lives. While there has been a lot of debate as to whether the invention of the internet itself has been good or bad‚ my personal stance is that the internet‚ much like any other technology‚ is double edged with both good and bad features. However‚ while I acknowledge this double edged
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Statements CSU – Global Dr. Osman Masahudu The five generalizations that I believe are from the findings in the case study “The Dangerous Morality of Managing Earnings” go back to the code of ethics that the SEC has set in place. The first is “Honest and ethical conduct‚” (Gibson‚ C.H. 2011) which a lot of the managers showed that they were not honest by doing what they felt necessary to show a positive bottom line. The second generalization is the “full‚ fair‚ accurate‚ timely‚ and understandable
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Discuss Nike’s new product portfolio and strategic brand management strategies. Indicate any recommended changes. The company was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight‚ and officially became Nike Inc. in 1978. It started as a US based shoe distributer and has grown to become one of the largest sellers of athletic footwear‚ athletic apparel‚ equipment in the world. The company creates designs for men‚ women and children. Its top selling product category includes
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"Research has revealed that organisations that engage in strategic management generally out-perform those that do not" The connotation of the ancient Greek word "strategos"‚ in its various grammatical forms‚ implies meaning of skilful manoeuvouring leading to achieving a highly crucial position or attaining a desired end. Commonly associated with the military operations‚ strategies aim at methodical out-performance of adversaries. Analogically‚ application of deliberate strategies in the business
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Benefits of Strategic management Following are the benefits of s-m. Financial benefits: �� Improved productivity �� Improved sales �� Improved profitability Research indicates that organizations using strategic-management concepts are more profitable and successful than those that do not. Businesses using strategic-management concepts show significant improvement in sales‚ profitability‚ and productivity compared to firms without systematic planning activities. High-performing firms tend
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