Outline and evaluate the behavioural approach to abnormality. (12 marks) The behavioural approach suggests that all behaviour is learnt. This includes abnormal behaviours. Behaviours can be learned through classical conditioning‚ operant conditioning or modelling. Ivan Pavlov discovered classical conditioning‚ where learning results from the association of stimuli with reflex responses. Classical conditioning can be used to explain the development of many abnormal behaviours‚ including phobias
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segmentation‚ targeting‚ positioning‚ differentiation and branding For many organizations today to be successful they must know what consumers needs are‚ so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment
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Explain how and why groups of customers are targeted for selected products What is segmentation? Market segmentation is the division of a market into sub groups with similar characteristics. A business can then target these groups and develop products and services for each of them. There are several ways in which consumers can be split up into. These is geographically which includes location‚ demographically which includes gender‚ social class‚ age‚ income‚ ethnicity or religion‚ psycho graphically
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Behavioural Finance Petere Dybdahl Hede Behavioural finance is an add-on paradigm of finance‚ which seeks to supplement the standard theories of finance by introducing behavioural aspects to the decision-making process. Behavioural finance deals with individuals and ways of gathering and using information. Martin Sewell Behavioural finance is the study of the influence of psychology on the behavioural of financial practitioners and subsequent effect on markets. Anastasios Konstantinidis
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in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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Marketing Segmentation Theory based on selling Oxygen bars 1) Demographic Consumer age‚ gender‚ income‚ occupation are considered to be the main factors for demographic segmentation. Other factors like race‚ religion‚ nationality is not emphasized here because product usage will be less affected by those factors. Currently‚ similar-functioned products available in the market have a wide consumer age base‚ ranging from 20+ to 50+. I believe that this age difference does reflect the difference in
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Behavioural Finance Martin Sewell University of Cambridge February 2007 (revised April 2010) Abstract An introduction to behavioural finance‚ including a review of the major works and a summary of important heuristics. 1 Introduction Behavioural finance is the study of the influence of psychology on the behaviour of financial practitioners and the subsequent effect on markets. Behavioural finance is of interest because it helps explain why and how markets might be inefficient. For more information
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Anomalies to Efficient Market Hypothesis and the extent to which they can be explained by behavioural finance theories Finance that is based on rational and logical theories‚ such as the capital asset pricing model (CAPM) and the efficient market hypothesis (EMH). These theories assume that people‚ for the most part‚ behave rationally and predictably. The Efficient market hypothesis assumes that financial markets incorporate all public information and assets that share prices reflect all relevant
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“The contribution of behavioural finance theory is said to be of critical importance in understanding investor behaviour in modern finance” INTRODUCTION According to Gregory Curtis (2004‚ pg 16)‚ Sometime we behave like perfect economic beings. But other times we behave like‚ well‚ human beings. We make decisions on the basis of biases that don’t reflect real world facts. We allow our responses to decisions to depend on how the questions are framed. We engage in complex mental accounting‚ ignoring
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ASSIGNMENT 1 BEHAVIOURAL THERAPY. 1/ STATE HOW MANY OF THE PROBLEMS THAT CONFRONT SOCIETY MIGHT BE AVOIDED? (3). 1/ From a practical standpoint‚ Knowing how early experiences mould an individual make us wiser in the way we raise our children‚ many problems that confront society-aggression‚ alienation‚ suicide‚ and mental illness-could perhaps be averted if we better understood how parental behaviour and attitudes affect children‚ how some of these problems originate‚ and how
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