Arabia‚Qatar and Iran. UAE consists of a federation of seven states (emirates) formed in 1971 after Britain withdrew from the Gulf. Geographically‚ UAE has a land area of 83‚600 sq km. The capital city is Abu Dhabi but Dubai has the highest population of approximately1.6 million people. Formal Name: United Arab Emirates (UAE) President: Khalifa bin Zayed Al Nahyan. Official language: Arabic Term for Citizen(s): Emirati(s). Capital: Abu Dhabi City. Currency: UAE Dirham PESTEL ANALYSIS
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expansion into the UAE is a good business decision. Overall‚ the UAE has an economy that is comparable to that of the United States. This is beneficial for Harris because there will be less risk moving into a sturdy economic environment. The UAE dirham is pegged to the currency of the US and has not fluctuated in many years. This reduces much of the exchange rate risk that Harris would normally face as a company looking to expand internationally. As demonstrated below‚ the UAE is an economically
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1. Historical Background 4 2. Geography 5 3. Demography 8 4. ECONOMY 11 5. Infrastructure 25 6. Imports and exports 30 7. Government and Legal System 34 8. Conclusion 41 Introduction The UAE is the 36th largest economy in the world and No.2 in the GCC. The UAE ranks 40th out of 183 countries for the overall ‘Ease of Doing Business’. The existence of free trade zones with 100% ownership‚ zero taxes‚ excellent infrastructure‚ a relatively stable outlook on country risks
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What are Segmentation Variables? To understand what segmentation variables in marketing are‚ it helps to first know what market segmentation is. Market segmentation is the analysis of population demographics so they can be categorized in specific ways. These specific ways of categorization in market segmentation are why segmentation variables are needed and used. Four (4) groups of Segmentation Variables – 1. Geographic segmentation is based on variables such as: • Region: this kind of
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that is built of several different emirates located on the peninsula of the Persian Gulf. The country was occupied by Great Britain up until 1971. After the removal of the British government the seven Sheikdoms became independent and formed the UAE. The country has a typically desert climate with ocean access on both sides of the country. Located in the Middle East the United Arab Emirates is a predominately Islamic society. Muslims account for 96% percent of their population. Unlike traditional
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I am going to introduce to you is The United Arab Emirates. It is a federation of the seven States ruled by Sheikh Khalifa Zayed Al Nahyan: - Abu Dhabi is the capital of the UAE and is the largest emirate by area‚ and second largest by population after Dubai; accounting for approximately 86% of the total land of the UAE. Its emir is Khalifa bin Zayed Al Nahyan. It is known for its highest share of oil production and economic decisions. - Dubai is regarded as the Centre of finance‚ commerce
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Introduction UAE is one of the prospering economies of the world whose per capital income is in par with some of the most developed nations of Europe. This is attributable to the oil revenues and the booming real estate market. This boom created a base for competition in the country market from different sectors like industrial sector especially mentioned the “Cement Industry”. Cement industry is fast growing due to the growing real estate market in the country and especially in Dubai and Abu
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Segmentation and TESCO Case: Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior Using segmentation analysis helped Tesco PLC‚ Britain’s largest retailer stores to decide on their future marketing strategy and to appraise their competitive strengths Tesco realized the requirements for effective segmentation and that it must be Measurable‚ accessible‚ Differentiable‚ Substantial and Actionable
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(Wikipedia‚ 2010). Markets Segments can be separated into: • geographic segmentations (i.e. their location)‚ • demographic/socio-economic segmentation (gender‚ age‚ income occupation‚ education‚ sexual orientation‚ household size‚ and stage in the family life cycle)‚ • psychographic segmentation (i.e. similar attitudes‚ values‚ and lifestyles)‚ • behavioral segmentation (i.e. occasions‚ degree of loyalty)‚ • product-related segmentation (relationship to a product) Which is the market segment of a company’s
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Nestle’ Segmentation Segmentation is defined as a group of people that share one or more characteristics. Each market segment is unique and marketing managers decide on various criteria to create their target market(s). They may approach each segment differently‚ after fully understanding the needs‚ lifestyles‚ demographics and personality of the target. Some e.g. of common characteristics are: interests‚ lifestyle‚ age‚ gender‚ etc. Common types of market segmentation include: geographic‚ demographic
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