Executive Summary In a desire to increase the company’s working capital for the company’s future financial investment in a plant modernization and expansion program‚ Beauregard Textile Company increased the price of its Triaxx-30 product to bring its profit margins up to that of their other products. In a sequential-move game theory Calhoun & Pritchard‚ Beauregard’s primary rival‚ did not raise its price even though its costs were assumed to be similar. As a result‚ Beauregard’s unit sales dropped
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Beauregard Textile Company Eugenio J. Miravete Relevant Market Infomation • Duopoly in the market of Triaxx-30: – Beauregard Textile Company (BTC). – Calhoun & Pritchard Inc. (CPI). • Pricing is final for each quarter (commitment) and normally BTC announce her price first. • BTC recently raised the price of T-30 from $3 to $4 to align this markup to other fabrics in her product line. • CPI held his price at $3. • CPI and BTC have similar costs. • CPI is in a tight financial situation. •
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Economic Memo 3 Beauregard Textile Company Case 1) If Beauregard Textile Company dropped its price on T-30 from $4/yard to $3/yard‚ its profitability will increase‚ assuming Calhoun & Pritchard maintains its current pricing at $3/yard. The relevant costs for this analysis are Direct Labor‚ Material‚ Material Spoilage‚ and Direct Department expense. Other expenses are sunk costs and have been allocated to T 30 costs in the case data.. Some of these have been done by following accounting rules
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Beauregard Textile Company: When in 1990 Calloway and Clarence Beal raised the price of the Triaxx-30 was to reflect the same increase in the costs. This is good example of our global economic situation. Costs are rising therefore also the price at which products or services are sold have to keep up. A second purpose was to make money and the rights amount of funds for a long-term plan of expansion. What the firm did mainly wrong was they predicted a decrease in demand for the T-30 fabric
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Characteristics of rural India: Few of the points that can be easily inferred from the case are- 1) This is a monopolistic market. This can be inferred by the fact that there exist a perfect substitute for the product to be launched‚ although not as a one-to-one substitute but in form of ‘bath soap’ and ‘washing soap’. 2) There already exist a number of local soap brands in form of Anarkali ‚ Chand ka Tukda‚ Heroine etc. and a number of local detergent cake brands in form of Ajooba‚ Chamatkar
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ahead 3 2-2 Using CVP as a mean for Prediction 4 3- Conclusion 6 4- Reference 6 1-Introduction A good understanding of the relationship between cost and activities in a company is necessary for managers in every type of organization and this clothing manufacturing company is concerned because they do not have this understanding and what benefits it has for guiding managers to understand the changes and effects different future business decisions and alteration of those
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|Managerial Economics | | | |UNIT -I | | | |[Pick the date]
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Managerial Economics and Economics Managerial Economics has been described as economics applied to decision making. It may be viewed as a special branch of economics bridging the gulf between pure economic theory and managerial practice. Economics has two main divisions :- (i) Microeconomics and (ii) Macroeconomics. Microeconomics has been defined as that branch of economics where the unit of study is an individual or a firm. Macroeconomics‚ on the other hand‚ is aggregate in character and has
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a 1. Define the three aspects of organizational architecture. The three aspects of organizational structures as highlighted in the synopsis of Managerial Economics and Organizational Architecture are as follows : 1. The assignment of decision rights within the firm 2. The methods of rewarding individuals 3. The structure of systems to evaluate the performance of individuals and units These three components are often referred to a stool with three legs. If one of the
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Term- I Course Title : Managerial Economics Course Credits : 3 Course Faculty : Prof. Animesh Singh Learning Objectives At the end of this course‚ the student should be able to: • develop a basic understanding of economics as an important tool for taking effective managerial decisions; • develop the concept of managerial economics and its applications; and • to apprise how managers need to understand
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