BCG Matrix (Boston consulting Group): The Boston consulting group a leading management consulting firm develops and popularized the growth share matrix as shown in figure. BCG MATRIX of Unilever Pvt. Ltd: According to the Unilever Pvt. Ltd‚ the relative market share and market growth rates of different products of unilever are given below:- Name Relative Market Share Market Growth Rate Brooke bond supreme 41% 45.03% Knorr noodle 51% 29% Lux 21% 29.15% Surf Excel 23% 27.37% Lifebuoy shampoo
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Caterpillar presentation Last night I had the pleasure to hear Julie Lagacy speak for Northern Illinois University BELIEF Week. Julie is the Vice-President of Finance Services Division at Caterpillar. She is married and has two children. I am very sure her family is proud of her. Julie talked about how Caterpillar employs about 125‚000 workers. They have a code of conduct that they started back in 1925 which is a value based system. They motto in this area is be present‚ seek‚ share‚ listen
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History of Caterpillar Inc. The Caterpillar Company was formed in 1925‚ when Holt Manufacturing Company and C.L. Best Tractor Co. merged and formed the Caterpillar Tractor Co. Both of these companies were formed by Benjamin Holt and Daniel Best‚ also known as the founders of Caterpillar. In 1931‚ the first Diesel Sixty Tractor rolled of an assembly line in Illinois‚ thus offering a newer more efficient source of power for the track-type tractors. Later in the 1940s‚ the Caterpillar product line
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Caterpillar Tony Keller MBL 524: Financial Management for Business Leaders Catherine Frost May 29‚ 2013 Caterpillar In the 1890s and early 1900s‚ Benjamin Holt created wooden tracks that were chained together that he fastened to a steam tractor. This created an easier maneuverable tractor across the soft dirt of San Joaquin Valley Delta‚ California therefore causing easier and faster farming as well as construction. His photographer‚ Charles Clements‚ who
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and insurance to customers via a worldwide dealer network. Caterpillar is the world ’s largest manufacturer of construction and mining equipment‚ diesel and natural gas engines and industrial gas turbines. With more thanUS$7 billion in assets‚ traces its origins to the 1925 merger of the Holt Manufacturing Company‚ the inventor of the crawler tractor‚ and the C. L. Best Tractor Company‚ creating a new entity‚ the California based Caterpillar Tractor Company In 1986‚ the company re-organized itself
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operated as an “independent‚ local business” until it merged with John T. Lupton and BCI Holding Corporation. Collectively‚ they became known as the Coca Cola Enterprise Incorporation (Inc.). They began to offer stock‚ and stales instantly increased. Additionally‚ it merged with the Johnston Coca-Cola Bottling Group‚ Inc. and combined teams for operations and management in 1991. By 1992‚ the incorporation successfully generated over $5 billion dollars in revenue. This alone proved that these Coca
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Answer: A. Sustainable edge: Proper and careful strategic planning and foresight. B. Distinguishable edge: Its focus on excellence and quality for their product and services as well as their customer service. C. Competitive edge: Caterpillar dominated almost all market segments supported by a large geographic base and many product lines. Supporting Case Observations: A) * “In our business‚ the lead times are long. It takes ten years or more to develop and introduce a new
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Boston matrix (BCG matrix) At the end of the 1960s‚ Bruce Henderson‚ founder of the Boston Consulting Group‚ BCG‚ developed his portfolio matrix. The effect on the business world was dramatic. Henderson first came up with the concept of an experience curve‚ which differs widely from the learning curve‚ a concept formulated many years before and which states that staff productivity increases according to the number of times a particular work task is carried out. The experience curve does not have
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Strengths: Well respected and globally accepted brand in the strategy consulting domainBCG‚ over the years has cultivated and built up a reputation for itself and a corporate brand which has become almost synonymous to strategy consulting. In the process‚ BCG has pioneered some path breaking ideas and concepts in the strategy consulting domain that provided innovative frameworks and solutions to address the needs and problems of business community. The company’s focus on conceptual‚
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Boston Consulting Group Matrix The BCG Matrix is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. It has two dimensions: the market share and the market growth. To ensure long-term value creation‚ a company should have a portfolio products that contains both high-growth products in need of cash inputs and low-growth products that generate lot of cash. The basic idea behind it is that the bigger the
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