• Market Penetration
    2009306619 EMBA14B Analytical Tools 1. ANSOFF Matrix The Ansoff Matrix is a marketing tool created by Igor Ansoff. The Ansoff Matrix is a tool that helps businesses decides their product and market growth strategy. When to use it Ansoff’s growth matrix suggests that a business’ attempts to grow depend...
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  • virgin
     1. Introduction Virgin Group is the use of Virgin as a brand name and a number of enterprises Group; it is one of the UK’s largest private companies that founded by famous British businessman Richard Branson. The Group business start with music business, now it develops includes tourism, aviation...
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  • The Virgin Group
    rationale of the Virgin group is to re-entering the inactive industries with brand new ideas and developments and offer the consumer different products. Diversification is an attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideas...
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  • Virgin Australia Holdings Ltd Situational Analysis
    Virgin Australia Holdings Ltd Situational Analysis Word Count: 1080 Table of Contents Introduction 3 Strategic business units 4 Situational analysis 5 Internal Environment 5 Product 5 Price 5 Place 5 Promotion 5 People 5 Process 6 Physical Environment 6 External Environment...
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  • Virgin Atlantic - Strategic Memo
    1998 was a rather trying year for Virgin group of companies. With the hopes for an economic upturn still remaining, it is recommended that the Virgin group approach and review, with great urgency, the matters outlined in this memo. Questions have been raised by many noted publications including the...
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  • The Virgin Group
    ID: 000292201 CASE STUDY 6 THE VIRGIN GROUP 1. The corporate rationale of the Virgin group is to re-ignite static industries, with fresh ideas and developments, thus offering the consumer differentiation. Diversification is an extremely important attribute of Virgins rationale. Their SBU’s improve...
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  • Assesment of Virgin Group Corporate Strategy
    ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY ‘CREATING VALUE IN THE MULTIBUSINESS COMPANY’. ASSESMENT OF VIRGIN GROUP CORPORATE STRATEGY ‘IN RELATION TO PARENTING STRATEGY, THEORY by GOOLD & FROM COMPETITIVE ADVANTAGE TO CORPORATE STRATEGY by M.PORTER’ ASSIGNMENT ; COURSE ; NAME ; STUDENT NUMBER...
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  • Explain How the ‘Ansoff Matrix’ Can Be Applied to Help Develop Strategic Marketing Options for an Enterprise.
    Explain how the ‘Ansoff matrix’ can be applied to help develop strategic marketing options for an enterprise. What other analytical tools and techniques can be employed to develop alternative marketing strategies? Table of contents 1. Introduction 2. The Ansoff Matrix 3. Market Penetration ...
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  • Final Mngp
    Virgin Australia Written Group Strategic Case Study 24th May 2012 MNGT2001 Alixandara Sutherland Laura Tumbers Katie Horne Laura Field Executive Summary Table of Contents 1. Introduction 2. Strategic analysis 1. External analysis 1. General environment ...
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  • Strategic Management - Virgin Group
    Background of VIRGIN In 1968 a guy named Richard Branson started the Student magazine and that was the starting of his revolutionary business career and from that time Branson did not have to look back ever. Now today Branson has the huge size of his business which is VIRGIN BUSINESS GROUP. This group owns...
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  • Corporate strategy and development
    of business units. ● Analyse portfolios of business units and judge which to invest in and which to divest. Backward integration p. 240 BCG matrix p. 249 Cash cow p. 250 Conglomerate (unrelated) diversification p. 233 Diversification p. 232 Dogs p. 250 Dominant logic p. 238 Economies...
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  • Marketing Plan for Virgin Media
    Marketing Plan of Virgin Media 1. Terms of reference This report describes the marketing plan for Virgin Media a major player in the Digital television market in UK. Virgin Media (formerly NTL Incorporated) is an UK-based entertainment...
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  • Business Strategy
    com/-vHk8dShJtNQ/UMW5uixJt4I/AAAAAAAAB14/HGwW8jjRGEM/s1600/Virgin-Atlantic-A320.jpg[3][4][5]In the second scenario we are going to look at the strategy of Virgin Atlantic and come up with a new strategy.  Virgin Atlantic is a British airline and part of Sir Richard Branson's Virgin Group. It operates between the United Kingdom...
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  • Ansoft Matrix
    Ansoff Matrix in strategic marketing management. There are different types of strategies used by business in identifying their market. There is the SWOT Analysis, in which it identifies the strengths, Weaknesses, Opportunities and Threats of the target market. Another is the BCG Product...
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  • Adsfasdf
    Virgin Australia Written Group Strategic Case Study 24th May 2012 MNGT2001 Alixandara Sutherland Laura Tumbers Katie Horne Laura Field Executive Summary The purpose of this report was to provide a strategic evaluation of the company Virgin Australia. The report begins by conducting...
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  • Sustainable Strategy
    JEBARAJ GEORGE THOMAS STUDENT ID: 3710809 EXECUTIVE SUMMARY Vodafone Group plc (LSE: VOD, NASDAQ: VOD) is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications...
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  • Virgin Group Case Study
    Executive summary The Virgin Group is one of the UK's largest private companies. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony, to transportation, travel, financial services, leisure, music, holidays...
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  • Virgin Galactic
    3 II. Introduction of Virgin Galactic 3 III. Mission and Vision 3 IV. Business Strategy 3 V. Market Research 4 VI. Technology Strategy 4 A. Porter's Five Forces 4 B. SWOT Analysis 6 C. Ans-Off Matrix 7 D. BCG Matrix 7 VII. Technical Issues And Space Vehicle of Virgin Galactic 7 VIII. Future...
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  • Strategy
    Part One Strategy Analysis 1.history review 1968-1983/4 Virgin went through the development stage of its founding, with its operations in music producing, issuing and the related fields. During this period, virgin had shown its insight in market opportunities, established its brand, style and market...
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  • Itc's Ge Matrix
    Resorts is India's second largest hotel chain with over 100 hotels. • They have 4 brands in hotels competitors • TAJ GROUP OF HOTELS • OBEROI GROUP OF HOTELS Strategies • Their strategy has been clearly to focus on a few niche areas and provide unique and differentiated value...
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