INTRODUCTION OF TV Sundaram Iyengar and Sons Limited (TVSs) OPERATIONS REVIEW • • • • Quality TQM Cost management Going forwardSuzuki sees TVS Motor as main competitor TVS Motor Company – Mission Vision Statement TVSM – Strategy for growth BCG MATRIX • • • • Cash cow Star Question mark dog ANSOFF MODEL :• Market penetration • • • Market development Product development Diversification’ TOWS ANALYSIS:SUGGESTION Service offerd by showroom competitors sales promotion BIBLIOGRAPHY:-
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Dublin Institute of Technology MSc COMPUTING SCIENCE (Information Technology for Strategic Management) BCG Growth Share Matrix Research Assignment No. 2 The BCG Growth-Share Matrix The BCG Growth-Share Matrix is a portfolio planning model that was developed by Bruce Henderson of the Boston Consulting Group in the early 1970’s. It is based on the observation that organisations business units can be classified into four categories based on combinations of market growth and market share
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Boston Consulting Group Matrix (BCG Matrix) Basic of BCG Bigger the Market share of a product has or faster the Market growth of a product is better for a company Market Growth Rate ? Low High High Market Share Low The BCG model is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation‚ a company should have a portfolio of products that contains both high-growth
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BCG Matrix Analysis on General Mills Canada General Mills is a company that has many brands in the food industry‚ however‚ they are more famously known for their individual brands. Their primary brands include Cheerios‚ Nature Valley‚ Pillsbury‚ Green Giant‚ Old El Paso‚ Hamburger Helper‚ Betty Crocker and Yoplait (General Mills Canada). When these brands are organized into different categories‚ General Mills’ product mix is the result. Taken right from General Mills Canada website and how they organize
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Product : Thums Up is a brand of cola in India. The logo is a red thumbs up. It was introduced in 1977 to offset the expulsion of The Coca-Cola Company from India. The brand was bought out by Coca-Cola who re-launched it in order to compete against Pepsi. As of February 2012‚ Thums Up is the leader in the cola segment in India‚ commanding approximately 42% market share and an overall 15% market share in the Indian aerated waters market. History of Thums up : Born: 1977 Launched in India
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B OSTON C ONSULTING G ROUP (BCG) G ROWTH -S HARE M ATRIX MS-Excel & MS-Word Templates User Guide In the early 1970’s the Boston Consulting Group (BCG) developed a model for managing a portfolio of different strategic business units (SBUs) or major product lines. The BCG Growth-Share Matrix is a four-cell (2 by 2) matrix used to perform business portfolio analysis as a step in the strategic planning process. . www.business-tools-templates.com 11/1/2009 © Copyright Business Tools & Templates
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GAP Inc Table of Contents Abstract 4 Introduction: 5 Background of the company: 6 Objectives: 6 Mission and vision statement: 6 Industry analysis: 7 Porter’s Five Forces analysis: 8 Competition: 8 Treat of new entry: 8 Threat of substitutes: 9 Power of suppliers: 9 Power of buyers: 9 Environmental Analysis: 10 Social - Cultural: 10 Economic: 10 Legal/Political: 11 Technology: 11 Industry Structure: 12 Competitors: 12 Economics strategy adopted by Gap inc. to improve it’s
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Gap Inc. in 2010: Is the Turnaround Strategy Working? 1. What does a five-force analysis reveal about the strength of competition in the U.S. family clothing stores industry? * The retail wearing industry is highly competitive‚ with buyer power being the strongest force. The painful materials needed for manufacturing are relatively abundant‚ which limits supplier power and accommodate room for price negotiating. There is low cost of entry‚ so the industry is flooded with competitors and
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The Gap Don Fisher‚ 1928–2009 Doris and Don Fisher is the founder of GAP INC. The first GAP store that opened by Doris and Don Fisher is in year 1969.The first store was opened at San Francisco‚ USA. The reason of why Don Fisher opened a GAP store was simple because Don Fisher could not find a pair of jeans that fit him. Don Fisher was a third-generation of San Franciscan. His great-grandfather‚ Samuel Fisher‚ arrived in San Francisco from New York in the1860s which is a decade after the discovery
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1. What is your opinion on the “multi-brand strategy” of Gap Inc. (Gap‚ Banana Republic‚ Old Navy‚ and Forth&Towne)? What are the main advantages and the main disadvantages of this “multi-brand strategy” compared to a “single-brand strategy”‚ i.e. compared to a strategy in which this company would have concentrated solely on the Gap brand. In my opinion‚ the multi-brand strategy is the revolution of how many businesses reach their customers these days. The companies can use it to acquire greater
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