Strategic Marketing Baxton Technology 29. September 2011 Introduction Baxton Technology Company manufactures surface automotive hoists which are used by garages‚ service stations and other repair shops to lift cars for servicing. Because of its design‚ quality of workmanship‚ safety features‚ ease of installation and five-year warranty‚ Baxton Lifts achieved a reputation as the “Mercedes” of the hoist industry and is considered a leader in automotive lift safety in Canada and United States
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developing and manipulating them to build a value-creating strategy. When Alkermes decided to merge with Elan one of their main reasons for doing so was that they could use Elan’s most valuable resource‚ the Elan drug technologies (EDT) unit. The EDT develops proprietary drug technologies that can be applied to a number of products‚ improving the effectiveness of the drugs. With Alkermes now having obtained a technological resource with a rarity that will help them gain a competitive advantage over
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Baxton Technology Hunter Biggs 1. What is the problem that Mark Baxton is facing? What is the strategic aspect of the problem? Automotive Lift Industry: 49‚000 lifts sold each year in North America‚ worth $54 billion at retail 16 companies in market (4 Canada‚ 12 U.S.) hoists are investments (last 10-13 years and range $3000-15000) 60% of industry is owned by 2 major companies (AHV Lifts and Berne Manufacturing) There is extensive personal selling Baxton Technology: - In an
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Baxton Technology Case Study 1) What is the problem that Mark Baxton is facing? What is the strategic aspect of the problem? The problem Mark Baxton facing is how to approach expansion for his company and where to focus the expansion to continue Baxton’s successes. Europe presents the best area to expand because it is now considered a single market‚ there is significant market potential‚ as of 1999 importing/exporting became duty-free‚ and there is yet no dominant manufacturer of hoists/lifts in
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Background and Problem Definition: Baxton Technology is a small to medium sized scissors type surface automotive hoists (used in servicing‚ repair and speciality shops) manufacturing company which is operating is USA as well as Canada. It competes in the specialty shop segment and‚ in particular‚ those shops that dealt with wheel alignment. The organization wants to exploit the various opportunities of entering Europe market or increasing its sales in USA Market and Industry Analysis: Hoists are
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I. Factual Summary: * Baxton Technology has a reputation for quality products‚ primarily in the wheel alignment segment. * By 1999‚ Baxton had sold 1‚054 hoists and had sales of 9‚708‚000. 60 percent of the sales were in US‚ and 40 percent were in the Canadian market. The total number of hoists sold in the U.S was 632 for a sales figure of $5‚824‚800. However‚ the total number of hoists sold in Canada was 422 resulting in a sales figure of $3‚883‚200. * Sixteen companies competed
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revenues and net profit indicate that the organization in a Large scale company. The increase in repeat business from the existing customers could help in substantial growth in profitability. The case indicates that the project manager L. Balaji is next to the vice president in the hirarachy level and the case indicates that span of control of Balaji is high. The important activities included in the project execution are ERP‚ managing of people‚ requirements‚ quality‚ schedule and risk. Only 25
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Ockham technologies case The case ends as James Triandiflou‚ the founder of Ockham Technologies‚ describes the company’s early growth in launching an enormous deal with IBM and triumph over financing their business operations because it received financing offers from successful investors and venture capital firms. However‚ Ockham continues to face operational problems from assembling its human recourses to establishing outsourcing relationships for its on-going success. Rationale for problem
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Lucent Technologies Caser University of Phoenix Axia College Acc 230 October 3‚ 2010 Lucent Technologies After reviewing the Case Review of Lucent Technologies‚ it was apparent the Lucent Technologies assets suffered a large decline between the years of 2003 and 2004. In 2003 the current assets consisted of 49.4% of their total assets while in 2004 the current asset percentage decreased to 48.5%. After a more close and thorough evaluation‚ it is apparent that the inventory did increase
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Lucent Technologies Case Yulissa T. Ortiz Salgado March 30‚ 2013 Financial Reporting: Peeking Under the Financial Hood Mrs. Darcie Sargent The Lucent Technologies is a company that helps creating new revenue generating opportunities for customers through the communication service. We all know how useful and important communication services have become throughout the years. Lucent Technologies is compounded of three organizations around the products and they are: Integrated Network Solutions
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