Introduction BatesManor Furniture is a relatively small manufacturer of middle to high-end wood furniture for the bedroom‚ living room‚ and dining room. The manufacturer has been around for over 100 years and is still a family owned and operated business. BatesManor sells its furniture through many high-end department stores as well as independently owned specialty stores across the country. The company currently has 10 salesman and two sales managers. During the last year‚ they have had a net
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BatesManor Furniture‚ Inc. (A) Key Stakeholders: Charlton Bates- President of BatesManor Furniture and great-grandson of founder. Charlton is the key decision maker and must analyze the recommendation to increase his normal advertising spending percentage in the next year. Being the President of a small furniture manufacturer‚ Mr. Bates knows that his bottom line is very important as BatesManor begins to feel the pressure of dwindling margins due to rising manufacturing costs. Dr. Thomas
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Introduction BatesManor has to decide how their money will be spent on promotional activities. It is possible to spend more promotional money on communicating to retailers or for consumer advertising. Also‚ another option is to spend all of the money towards one promotional strategy. Findings: Industry: How BatesManor is compared to the household furniture industry. Add Another Sales Rep: An additional sales rep will be needed to service company accounts because 50 new accounts were being
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Carrington Furniture‚ Inc. (CFI) is employing a “push” strategy. CFI uses its sales force to persuade intermediaries to carry‚ endorse and sell its products to consumers. Most decisions to buy furniture is made spontaneously‚ in the store‚ and brand loyalty is hardly ever present in the decision making process. Furniture is a product that is well understood by all‚ therefore‚ there is less need for the sales force to explain or describe the benefits of using a particular piece of furniture. (2) The
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I. Problem Statement: Primary: Mike Hervey‚ the advertising consultant to BatesManor Furniture Inc.‚ proposed the manufacturer increase their advertising expenditures by $225‚000 for 2008. This would boost new product exposure‚ brand awareness‚ and enhance the quality image of the manufacturer. However‚ the $225‚000 increase in promotions is slightly out of line with the manufacturer’s policy of budgeting 5 percent of expected sales for total promotion expenditures. Even though Mr. Bates estimates
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Haverwood Furniture Inc. (B) Background on the merger In April 2008 Haverwood Furniture merged with Lea-Meadows‚ a manufacturer of upholstered furniture for living and family rooms. The merger was not planned in any conventional sense. The merger proceeded smoothly since the two firms were located on adjacent locations and the two companies would maintain as much autonomy as was economically justified. The only real issue that still remained was merging the selling efforts. The question was straight-forward
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Developing a Website for Furniture Arts Chapter 1 Introduction Furniture Arts has a problem in selling and advertising their products. They only use facebook to promote their artifacts. In developing an Online Ordering of Furniture Arts helps the clients in selling their products easily. It can also help in advertising their products online so that people who are interested in buying those items will see even though they are far from the commercial site. We will also put a map site so that the
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SELECTING FABRICS‚ COLORS‚ AND SUSTAINABLE FLOORING Charita Y Parker ID121Rp Donna Pennella February 4‚2013 Flooring Living Room I chose the Bamboo flooring foe the living room area because it is a truly sustainable harvested grass that regenerates at a speed faster than hardwood. Bamboo mature rapidly but harvesting does not kill the plant. Duro-design uses only fully mature Moso bamboo which is selected for superior strength and maximum hardness. I think it fits in to my overall concept because
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TABLE OF CONTENT 1. WHY CHOOSING CROWN FURNITURE? -------------------------------------------------- 2 2. COMPANY HISTORY ---------------------------------------------------------------------------- 2 3. MAIN OBJECTIVES & GROWING PLANS -------------------------------------------------- 2 4. KEY STRATEGIC ASSET TO CROWN FURNITURE SUCCESS ----------------------- 3 5. CROWN FURNITURE’S PRODUCTS HAVE COVERED --------------------------------- 3 6. HQ MANAGER’S & OUTLET
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available to Guillermo Furniture Store to remain profitable. The analysis will review three projects the first being the current method of business the second project under consideration is a change to a high tech performance company or the final project under review is a brokerage company. New competition entering the market requires existing companies to evaluate the current business operations Guillermo Furniture Store Inc.‚ once cornered the market for hand crafted furniture and the presence
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