"Bases of segmenting the market in electric small car" Essays and Research Papers

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    ever ridden in an electric car? I haven’t because they are simply not popular enough. Gas cars are clearly dominant. For example‚ if you’re driving on a highway you only see 2-5 electric cars oppose to thousands of gas powered cars. There are so many gas cars that it seems like they will never go away. These cars also help politics‚ so without them politics would be drastically different. There are already so many gas cars being produced that a company can’t just stop making gas cars in such a short

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    Global Hybrid Electric Vehicle Market 2014-2018 A hybrid electric vehicle combines two energy sources‚ one of which is mechanical (ICE) and the other electrical. The size of the gasoline engine in a hybrid electric vehicle is smaller than that in a traditional vehicle. The combination of the two power sources helps to achieve better fuel economy and performance. Hybrid electric vehicles use efficient technologies such as regenerative braking that charges the battery by converting kinetic energy

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    in the luxury car market in India is much more than mere market dynamics in a particular car segment. It is a reflection of the changing lifestyle of the affluent class in the country. Luxury car majors in India - Mercedes-Benz‚ BMW and Audi put together have around 85% market share. The German car brand Mercedes-Benz had first-mover advantage as it had started operations in India in 1995 and there was no direct competition in this category. So‚ it remained ‘Numero Uno’ luxury car brand in India

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    Electric Cars Are Going To Be the Future Nearly every household in America owns a gas powered vehicle‚ which pollutes our environment daily. Our society needs to consider furthering its knowledge and use of electric cars. Pollution of our environment must come to a halt in every situation possible in order to save the future of our atmosphere. I believe that the switch from gas-powered cars to electric cars is a very necessary and reasonable approach to save the environment. Several different

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    Segmentation and Target Market The company has determined Marlboro target market based on a multi-attribute segmentation model. The pattern of segmentation selected is homogenous segmentation based on the belief that all consumers of Marlboro have similar preferences on the dimensions of both taste as well as quality. The bases on which this segmentation has been done are as follows: Age and Life-Cycle Stage: Marlboro targets to adults who have already taken

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    Market Analysis: Car industry A market is a platform where the forces of demand and supply‚ essentially in the form of buyers and sellers interact. It is a switchboard that directs those with a commodity towards those who are in need of it. Since demand and supply exists for virtually all products‚ similarly a market for cars also exists. The car market globally is dominated by the Japanese after the decline in the American car makers after the World War II. This market today is dominated by names

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    Contents Science behind electric cars Arguments for Arguments against Comparing evidence Conclusion Reference/Bibliography Introduction Efficient engines and catalytic converters: Engineers are continually working on improving the efficiency of car engines. A more efficient engine means that a car will burn less fuel to travel the same distance reducing pollutants. This is good for car owners too because they do not need to buy so much fuel. Even a very efficient engine will still

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    Small Cars: New Paradigm Shift? Our country has long had an obsession with the automobile. The designs of the sixties and seventies remain fond memories that still dominate our garages and car shows today. Nobody can be anybody without owning a car in today’s culture. It is a status symbol. Our society equates bigger with better. The bigger and more expensive the car you own‚ the higher your status must be. Everywhere you go there are Escalades and Navigators. They are America‚ writ large and thirsty

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    Who Killed the Electric Car? Out of the many different kind of cars on the road today‚ one car stands above the rest. With its zero emissions and sleek design‚ the General Mortars EV 1 was unstoppable. This car runs entirely without gas or oil of any kind. It runs only on electric power which makes it very eco-friendly. This car was the answer to the smog problem in California and would soon be able to help stop global warming and more of our planets environmental issues. So‚ why are there none

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    Throughout the years electric cars have always been behind gas powered vehicles. They have always been short on the side of performance and range. And most people want a vehicle that has lots of performance. America has opted for the more sporty and luxurious SUVs and trucks. These vehicles use a lot of gas to run‚ but are a way of American life. Electric cars did not start to become popular until the late 90’s‚ when the price of gas began to rise. In the beginning‚ electric cars were very slow. They

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