IMC – STAGE 1 – KNOWING YOUR AUDIENCE Our Marketing Agency‚ Outsmart‚ has been approached by Coles to develop an Integrated Communications Campaign to launch their new product range called “Coles Premium Jewellery.” Our first step is to identify and analyse the selected Target Audience for this campaign. TARGET AUDIENCE Following extensive research‚ we decided to select a broad target audience based on the criteria’s of location‚ age and income. Our target audience is women aged 35 to 50 years
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Jonathan Mooney and David Cole really touched me in their book‚ Learning Outside the Lines. Growing up‚ I had a lot of trouble in school. My teachers told my parents that I would never be a great learner‚ and it seemed that I could never get the hang of anything academically. The reason behind this was because I could hardly stay on topic or sit still for more than 5 minutes. In the elementary public school system‚ I was placed in every academic support system I could be‚ and though it helped some
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aesthetic values do in creating a false sense of reality. Writers like Teju Cole understand this urge and give us a wake-up call that we are living
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Hayley Oxborrow Cole Gestalt Psychology Reflection PSY/310 Feb 23‚ 2015 Instructor: Cheri Meadowlark Gestalt Psychology Reflection Gestalt Psychology Reflection Gestalt psychology can be credited to the work of three men who all shared a passion for exploration of the mind and who helped lead the revolt against structuralism. Austro-Hungarian Max Wertheimer‚ had an epiphany that perception was sometimes an illusion‚ different from the current days practice of introspection. His theory
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For its entire history‚ America has dealt with the influx of immigrants from all over the world. David Cole‚ a professor at Georgetown University Law Center and volunteer staff attorney for the Center for Constitutional Rights‚ proves that immigration is more beneficial than some Americans believe it to be. In Cole’s essay titled‚ “Five Myths about Immigration‚” he debunks the common stereotypes about immigrants and embraces the facts. These common stereotypes about immigrants are often fueled by
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“Love Yourz” by Jermaine Lamar Cole also known as J. Cole‚ debuted on his platinum selling album Forest Hills Drive. It was one of many number one songs on the hip-hop and R&B charts in 2014. Artist J. Cole created this album as a personal tour throughout his life up until he became famous. With the list of thirteen songs in chronological order‚ “Love Yourz” is number 12. This song hit the number one charts due to the motivational message it sent out to listeners. “Love Yourz” is a positive‚ persuasive
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first arrived here they were slaves and treated like dirt. Now days they are treated equally and have the same rights as everyone else. African American scientists and inventors have impacted my life in so many amazing ways. There’s Mark Dean‚ Rebecca Cole‚ and the famous George Washington Carver. To begin with‚ Mark Dean invented the first one gigahertz computer processor chip and a device that enabled computer components to communicate with each other rapidly. This made personal computers fast
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between the buying behaviours of these groups is of greater significance. These differences are important in understanding the behaviour of business buying and consumer buying markets. Officeworks is a branch of Australia’s leading retail group Coles Myer Ltd. Launched in 1994‚ it was aimed to cater specifically for the needs of small business‚ the home office and
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Restoration - Soft Engineering The River Cole‚ Oxford The River Cole forms part of the border between the counties‚ Oxfordshire and Wiltshire. It is a tributary of the River Thames and joins it near Lechlade. Many mills have altered the river by straightening and polluting it. Much of its upper course has been built over due to urbanisation and so the exact location of the source is unknown. It also flows through National Trust land. The River Cole had become very polluted and needed restoration
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stores nationally‚ Myer is the market leader in the Australian large retailer industry. They are continually transforming to better serve their customers‚ by tailoring their services for their rapidly changing needs (Myer‚ 2002). Today Myer is a Coles Myer Ltd company‚ therefore there are
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