ATLANTIC COMPUTER – CASE STUDY QUESTIONS 1.- What Price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (that is‚ Tronn servers + PESA software tool) according to the following four criteria? Option A): Status-quo pricing $4000 for the Atlantic Bundle. Option B): Competition-based pricing $6800 for the Atlantic Bundle. Option C): Cost-plus pricing $4491.04 for the Atlantic Bundle. Option D): Value-in-use pricing $8400 for the Atlantic Bundle. 2.- Think broadly about
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Assignment Atlantic computers‚ a leading player in the high-end server market‚ has detected a marketplace opportunity in the basic server segment. They have developed a new server‚ the Tronn‚ to meet the needs of this segment. In addition they have created a software tool‚ called the “performance Enhancing Server Accelerator” or PESA‚ that allows the Tronn platform up to four times faster than its standard speed. The central question in the case revolves around how to price the Tronn and PESA
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MARKETING CASE STUDY-4 Atlantic Computer: A bundle of Pricing Options Group 3 MBA Class of 2014 Alma Graduate School PRESENTATION OUTLINE Introduction Overview Issues Analysis Recommendations Strategic Implications INTRODUCTION Atlantic Computer has developed a new Tronn server and PESA software tool known as Atlantic Bundle and needs the right market price strategy for this product. The challenge is to attract customers and outcompete direct and main
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Atlantic Computer: A Bundle of Pricing Option [pic] |Submitted To |Prof. Joffi Thomas | |Date of submission |July 29‚ 2009 | |Submitted By |Ajay Kumar Meena |PGP/13/249 | |
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Atlantic Computer: A bundle of Pricing Options Problem Statement: The key problem that Atlantic Computers are facing is the increasing market segment of Basic Servers‚ that is dominated by Ontario due to their pricing advantage. Due to this‚ Atlantic Computers are required to review their pricing and marketing strategy in order to stay competitive. Situation Analysis: Atlantic Computer‚ Inc.‚ is the largest player in the overall computer industry and have been competing in the server
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[Case Write-Up #5‚ 2011-11-14] Case 6. Atlantic Computer Group 11 2010123281 Lim‚ Min A 2010123380 Lee‚ Yoon Ji 2010101026 Na‚ Hyeon Jung 2010123031 Park‚ Jae Eon Ⅰ. Executive Summary At the present‚ with the growth of the Internet‚ the basic server market is growing rapidly and the Atlantic computer‚ which is aimed at producing the high performance server‚ is ready to sell the basic server. It launches the Tronn loaded with PESA. PESA‚ the software increases the speed of file sharing
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Kristina Mariani Case Study 2 Atlantic Computer: A Bundle of Pricing Options 1.24.2012 Question #1) What price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (i.e.‚ Tronn servers+PESA software tool)? 1) Under the status-quo pricing‚ Jowers should chard $4000 for the Atlantic Bundle. 2) Under the competition-based pricing‚ $6800 should be charged for the Atlantic Bundle. 3) Under the cost-plus pricing‚ $4491.04 should be charged for the Atlantic Bundle. 4) Under the
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Case 1 Atlantic Corporation Maastricht University School of Business and Economics Corporate Governance and Restructuring 1. Is the acquisition of Royal’s linerboard mill and box plants a sound strategic move? Consider the short- as well as long-term outlook for linerboard prices and the profitability of the linerboard industry. Furthermore‚ what basis‚ if any‚ is there for expecting AtlanticRoyal’s combined linerboard and box mill operations to do better/worse than the industry overall?
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Atlantic Computers As Jason Jowers‚ product manager at Atlantic Computers‚ I am responsible for developing the pricing strategy of the new Atlantic Bundle. Atlantic Computers is a large manufacturer of servers and other high tech products. In our server industry‚ there are two main market segments and until now our company has only focused on one. The largest market segment is devoted to the high performance servers that traditionally are meant to run complex application such as scientific
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