Ferstinger in 1957 developed a theory of cognitive dissonance. His theory sugguest that we all have an inner drive to stay true to our attitudes and beliefs to keep a balanced life. When Ferstinger first introduced the term cognitive dissonance to indicate the discomfort we feel whenever we inconsistent notions at the same time. This discomfort or dissonance motivates us to expend behavioral effort to reduce it and restore cognitive consistency Cognitive dissonance is a situation that involes conflict
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Cognitive Dissonance Classic in Psychology Areej Alemer [Instructor’s Name] [Class Title] [Date] Cognitive Dissonance Classic in Psychology Introduction There were famous experiments conducted in psychology and many of these experiments gave scientists a new perspective on understanding people. In the 1950s‚ scientists began conducting test about the effect of social pressures and influence to the behavior of people. Among these scientists is Leon Festinger. He became
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They offered patience and understanding to make it appear as if the marriage was happy. Cognitive Dissonance is a feeling of discomfort caused by performing an action that is inconsistent with one’s belief (Franzoi‚ 2009‚ p.162). Basically it is a disagreement between one ’s personal beliefs and one ’s actions. It is the difference between how they would like to be and how they are. Cognitive dissonance is an aversive drive that causes people to (1) avoid opposing viewpoints‚ (2) seek reassurance
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I had experienced cognitive dissonance at my previous employer. I worked for an agency contracted with The Department of Human Services in MEmphis. I worked as an employment specialist. As a work contractor‚ I was paid with federal dollars so I had to policy filled and “by the book”. I was responsible for the monitoring of clients mandatory work activities. If the clients were compliant‚ they would receive transportation each week‚ in the form of a bus pass or gas card. I was the person of contact
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Cognitive Dissonance in Religion Cognitive Dissonance in Religion and Spirituality Chew Hock Kee Student ID: B1102483 Department of Psychology MC-502 Dr. Goh Chee Leong 27 Feb 2012 1 Cognitive Dissonance in Religion Cognitive dissonance theory was developed by Leon Festinger more than fifty years ago as the most influential consistency theory of attitudes (Fanzoi‚ 2009). This theory argues that we often justify and rationalise our behavior in order to maintain cognitive consistency (Franzoi)
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Cognitive Dissonance Theory Paper 1 Cognitive Dissonance Theory Paper Psy 400 Axia Online Cognitive Dissonance Theory Paper 2 Introduction The cognitive dissonance theory has many possible scenarios and examples chosen throughout life. The theory will be either enhanced or decreased depending on a number of factors such as the person’s moral values‚ social upbringing‚ and social status at work‚ religious
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1. Cognitive dissonance is a state where someone is being confronted by something that is against his beliefs (doing an action that he / she does not like‚ etc.)‚ and then he / she tries to balance the inconsistency that he experienced by changing his view on that inconsistency (to reduce the dissonance by justifying it). People want to be consistent in their attitudes and rationalizing irrational things that they did is what cognitive dissonance makes them do. For example‚ in Festinger’s experiments
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In keeping track of all situations where I have experienced cognitive dissonance I have come to the realization that I use it quite often. Whenever there was a decision to make whether it was on the spot or there was time to think‚ I found myself utilizing rationalizations‚ in order to reduce the stress I was experiencing or to make myself believe the decision I made was the right one. If I made a decision without conviction I made myself believe it was the right choice by creating reasons to validate
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Emotional Dissonance and Customer Service: An Exploratory Study Craig C. Julian ABSTRACT. In this paper‚ the broad context for the study of emotional dissonance and its importance to marketing is set out. The relevant literature on emotional dissonance‚ its antecedents and outcomes are introduced together with the knowledge gap in the literature. The conceptual framework of emotional dissonance is expanded via exploratory research using case studies in order to identify the key issues and the
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the theory of cognitive dissonance. The purpose of advertising can be to create a cognitive dissonance to generate a favorable response from the buyer toward a product or a concept. The purpose of advertising The purpose of advertising is simply to sell a product or a service. In social contexts ads have many other applications such as reducing accidents‚ increasing voting and reducing smoking which must be assessed instead of profit. However people do not automatically buy a product after they
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