Sales Strategies Authors: (B00185272) Module: Effective Selling Module Code: Mark08007 Date of Submission: 02/08/2014 Word Count: 2‚750 TABLE OF CONTENTS TITLE P 1 CONTENTS P 2 EXECUTIVE SUMMARY P 3 BACKGROUND P 3 - 5 OBJECTIVES P 6 METHODOLOGY P 6 SUPERMARKETS IN THE MARKET P 6 - 8 MODEL OF MARKET SEGMENTATION P 8 PROCESS OF MARKET SEGMENTATION P 9 -11 POTENTIAL SALES STRATEGIES P 11-13 CONTINUOUS IMPROVEMENT
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3. PESTEL Analysis PESTEL Analyses tool will help to analyze the indefinite and rapidly changing environment of Tesco. Various forces that are significantly impacting on the performance of the company will be identified for understanding the external environment. Political factor After China and its market expand to World Trade Organization‚ foreign trade began to develop in the country as most of the barriers of foreign trade and investments were removed. This was a huge encouragement for big
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chains. The ‘Big Four’ consist of Tesco‚ ASDA‚ Sainbury’s and Morrisons. The market shares of the UK’s supermarket chains are as follows: UK Supermarket Market Shares [pic] UK Food Sector Market Brief‚ 2008. Competitive Analysis Market leader Tesco‚ occupies the largest market share and targets the middle market offering value to consumers‚ providing both economy and up-scale products at very competitive prices. (Bradmore‚ 2005). Market challenger ASDA is slightly down-market of Tesco competing
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2 Marks and Spencer Fashion Market Sector and Competitors 2 Proposed Future Strategies 4 Current Targeting and Positioning along side Market Segments 5 Marketing Mix at M&S 7 M&S Marketing Mix 2012
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policy has consistently been to deliver the highest quality of service for its customers and to that end the supermarket has invested heavily in its business to ensure it remains a top retailer. Waitrose has chosen a focused differentiation strategy targeting the upmarket with a wide range of quality of fresh products and sourcing of fresh meat. Waitrose has developed its own brands products which is important because they give retailers high level of control of these products and generally have a higher
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of Contents Introduction 2 The role of marketing 2-6 Vision and business objectives 2 Elements of the marketing process 4 Marketing orientation 6 Principles of marketing 7-8 Segmentation‚ Targeting and Positioning strategy 7 Buyer/Consumer behaviour 8 Recommendation/Conclusion 8 References 9 Bibliography 9 Appendix 10 Self- evaluation Introduction I am an employee as a marketing consultant that wishes
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different promotional options available‚ Kit-Kat needs to choose carefully the methods that are best suited to the situation. I have picked my 5 factors and they are‚ Cost versus benefits (short term and long term) Target market and exposure to media Positioning Competitors Branding Cost versus benefits A cost/benefit analysis is done to determine how well‚ or how poorly‚ a planned action will turn out. Although a cost/benefit analysis can be used for almost anything‚ it is most commonly done on financial
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INTRODUCTION Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company launched in 1969 in Ireland trading as Penny’s. By 2000‚ there were over 100 Primark stores across Britain and Ireland. By 2012 Primark had 238 branches across the UK‚ Ireland and Europe. In June 1969‚ the first Penneys store opened in Mary Street‚ Dublin. Within a year‚ four more stores were added – all in the Greater Dublin area. In 1971‚ the first large store outside Dublin was opened in
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of the host countries. Planning permission is increasingly difficult to obtain‚ as Government declared policy is to maintain the viability of existing retailer. For example‚ Wal-Mart¡¯s entry into the UK has been made easier by the acquisition with ASDA (Wal-Mart). 2. Changing customer characteristics Salmon (1996) suggests five attributes that customers have always required:  Good assortment of quality merchandise It requires retailers widen the range of product.  Convenience
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thirty-seven years old when he took over as chief executive of a supermarket chain‚ Asda. Before joining Asda‚ Norman had no previous experience in the grocery business. He had attended Harvard Business School MBA and had worked for the McKinsey consulting firm. When he took over Asda‚ it was in the brink of collapse. Asda had lost sight of its core customers‚ their competitors were gaining market share and Asda was nearly in $2 billion in debt. Norman was able to turn this struggling company around
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