PESTEL ANALYSIS Political China is moving towards a fully established market economy. The agreement between China and the ten-country Association of South-East Asian Nations (ASEAN) covers nearly 1.9 billion people. Besides that‚ China acceded to the World Trade Organization (WTO) on 11 December 2001. Its much-scrutinized accession agreement not only covers the agricultural and the industrial sector but also the services sector. This clear commitment towards participation in the global economy
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consumer society? What makes a supermarket powerful? The obvious answer to this would be in the name “super” which indicates size‚ not individual store size but how many stores across the country‚ which means supermarkets such as Tesco‚ Sainsbury’s and Asda can dominate the market place. A supermarkets size matters in this sense because they have both market power and buyer power. Market Power is the power to influence market conditions‚ including price‚ independently of competitors‚ they can do this
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of an oligopoly are that the supply of a product or products is concentrated in the hands of a few large suppliers‚ there could be thousands of small suppliers but the market is mainly dominated by around 4 or 5 large firms. For example firms Tesco‚ Asda‚ Sainburys and Morrisons‚ these are the 4 main supermarkets in the UK but there are thousands of small corner shops who provide some of the same goods the supermarkets do. Another characteristics of an oligopoly is interdependence‚ this is when the
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Our group has conducted research on future demographic trends and predictions focusing on Singapore in year 2020. We have made used of the PESTEL analysis to carry out this research. PESTEL analysis which stands for Political‚ Economic‚ Sociological‚ Technological‚ Environmental and Legal is one of the important frameworks that can be used for macro-environmental scanning to understand situation as a whole. (Marketing Minefield 2012) In year 2020‚ Singapore’s political issue will be more opposition
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may be more beneficial to the organisation. Tesco are considered to be one of the leading retailers in the United Kingdom and also one of the biggest food retailers in the world (Tesco plc‚ 2013). Similar to other food retails organisation such as Asda and Sainsbury; Tesco has been diversified by selling non food products‚ such as electrical‚ insurance schemes and also clothes in their establishment (Tesco‚ 2013). The organisations initial size demonstrates that the types of management and leadership
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Student Name Tutor Class Date of submission Arbitrage strategy Analysis Arbitrage is one of survival formulas and techniques that many businesses have used in the past in order to take advantage in a broader aspect of the available market opportunities. Arbitrage is an important progression in carrying out of financial markets‚ and in their hypothetical representation (MacKenzie p 349). Arbitrage is a unique strategy as it focuses on utilizing variations by looking for economies of scale obtained
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1. Introduction. Tesco a leading food retailing company founded in 1924 by Sir Jack Cohen who used gratuity from his Army service to start selling groceries in London’s East End markets. The food and drink retail sector rеprеsеnts the largest industry in the UK‚ providing еmploymеnt for over thrее million people in primary production‚ manufacturing and retailing. In 2003 retail accounted for 9% of gross domestic product (Data monitor‚ 2003). In recent years UK supermarkets
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clothing‚ and less on fads or trendy lines‚ competitors were quicker to react in offering more trendy clothing lines. 5) Competitive Rivalry: M&S has fierce competition from other food‚ clothing‚ and home wares retailers; such as supermarkets Tesco‚ Asda‚ and J. Sainsbury. Due to M&S commanding market strength in the U.K.‚ M&S expanded overseas. They had shared success in other countries‚ but also were also presented with challenges. For instance‚ France viewed M&S brand
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threat of entry of new competitors into the food retail industry is low. Huge capital investments are needed in order to be competitive and to establish a brand name. Major brands that have already captured the food retail market are Tesco‚ Asda‚ Sainsbury’s and Morrisons and they account for 80% of all shopping in the UK (Mintel‚ 2010). So‚ new entrants have to produce something at considerably low price and/or high quality to establish their market value. Gaining planning authorization
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案例三：沃尔玛(Wal-Mart)SWOT分析 优势Strengths. • 沃尔玛是著名的零售业品牌，它以物美价廉、货物繁多和一站式购物而闻名。 • 沃尔玛的销售额在近年内有明显增长‚并且在全球化的范围内进行扩张.(例如‚它收购了英国的零售商ASDA) • 沃尔玛的一个核心竞争力是由先进的信息技术所支持的国际化物流系统.例如‚ 在该系统支持下‚每一件商品在全国范围内的每一间卖场的运输、销售、储存等物流信息都可以清晰地看到。信息技术同时也加强了沃尔玛高效的采购过程。 • 沃尔玛的一个焦点战略是人力资源的开发和管理。优秀的人才是沃尔玛在商业上成功的关键因素，为此沃尔玛投入时间和金钱对优秀员工进行培训并建立忠诚度。 劣势Weaknesses • 沃尔玛建立了世界上最大的食品零售帝国。尽管它在信息技术上拥有优势，但因为其巨大的业务拓展，这可能导致对某些领域的控制力不够强。 • 因为沃尔玛的商品涵盖了服装、食品等多个部门，它可能在适应性上比起更加专注于某一领域的竞争对手存在劣势。 • 该公司是全球化的，但是目前只开拓了少数几个国家的市场。
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