1) What did Arthur Andersen contribute to the Enron disaster? Arthur Andersen (AA) contributed to the Enron disaster when it has failed to the management by failing to have Enron establish and enforce its own internal control. There has been flaws to AA‘s internal control. There has been assumption that AA partners were too motivated by revenue recognition thus‚ overlooking several criteria when providing their services to Enron. Additionally‚ AA also recognised the retention of audit clients
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Arthur Andersen LLP v. United States The parties: In Arthur Andersen LLP v. United States‚ the plaintiff was the United States. The United States was also the Appellee. Arthur Andersen is the defendant as well as the appellant. The history: Arthur Andersen was found guilty at the jury trial. The U.S. Court of Appeals for the Fifth Circuit also affirmed him guilty. The U.S. Supreme Court reversed Andersen’s convictions due to “flawed jury instructions.” The facts: Arthur Anderson formed a crisis-response
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Consume Breakfast and Ready-to-Eat Cereals 研究生：徐慧中撰 指導教授：周泰華 中華民國 九十六年 六月 Acknowledgements I wish to thank the many people who have made significant contributions to this research. I wish to acknowledge the excellence help and advice provided by Lin Lin Ku‚ the Senior Product Manager of Kellogg Asia Marketing Incorporation‚ Taiwan Branch. It was my honor to be able to interview Lin Lin Ku‚ and to obtain a clear picture of Taiwanese breakfast cereal industry. Besides‚ she also arranged
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following ethical and legal standards. The purpose of this paper is to discuss the legal‚ ethical‚ and social responsibility of Arthur Andersen. This paper will also analyze three factors that influence Arthur Andersen ’s strategic‚ tactical‚ operational‚ and contingency planning. The term ethics must first be defined to understand a few of the issues involving Arthur Andersen. According to Wikipedia‚ the term Ethics is a set of principles of right conduct‚ a theory or system of moral values. When a
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United Cereal: Lora Brill’s Eurobrand Challenge Introduction: The case is focusing on European division of a giant multinational breakfast food company‚ which describes a launch decision for a new cereal product. United Cereal (UC) was established in 1910 by Jed Thomas. It was known in the industry‚ eventually diversified into snack foods‚ dairy products. By 2010 UC was a $9 billion business‚ but the breakfast cereals still accounted for one-third of its revenues. As the breakfast cereal trend
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Case Teaching Note Arthur Andersen: Shredding the Reputation and Viability of a Once Venerable Accounting Firm |CASE SUMMARY | Four days before the high-flying‚ energy-trading giant‚ Enron‚ disclosed a $618 million loss for the third quarter of 2001‚ an attorney for Arthur Andersen‚ the accounting firm that audited Enron’s books‚ wrote a memo to Andersen
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Part 2: The European Market (d) Do an analysis of UC´s environment in Europe by following the information given in the case! Use Porter´s 5 Forces as well as a SWOT analysis! The multinational breakfast foods company United Cereal entered European markets in 1952. By the year 2010 Europe´s breakfast cereal market has grown to a $7 billion business which has proven to be a profitable market segment and therefore attracted various competitors. Only four actors account for 70% of market share in the
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economics Professor Arthur Andersen started the accounting firm Arthur Andersen & Co. Arthur Andersen as an accounting firm to offer certification for corporate balance sheets 1. Arthur Andersen & Co. created an initial setup of the consulting unit when it formed the Administrative Accounting group in 1942. The Administrative Accounting main tasks were developing systems related to accounting ‚ and different methods and procedures for Arthur Andersen clients. In the 1950s‚ Arthur Andersen starts giving
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from the core competences of each other. GM is the second-largest cereal manufacturer in North America. It has technological and marketing expertise gained over more than 80 years of breakfast cereal market. GM is globally active with its products but they are very well known and strong in their home market. In 2006 only 16% of total sales came from outside of USA. This shows us that the heavy domestic dependence esp. in cereal market is very problematic for GM. In this joint venture‚ GM brings
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potential gain from the first-mover advantage by launching the product now versus increased market visibility and certainly by launching the product later after proper market research. Adding to the pressure to make a quick decision is the rumor that Cereal Partners is planning to launch Berry Burst Cheerios in France‚ a move that could potentially threaten United Cereal’s position as the first mover in the market. In order to make an informed decision on this complex issue‚ it is prudent to first evaluate
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