"Aqualisa quartz 4p" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    Aqualisa Quartz

    • 1892 Words
    • 8 Pages

    Aqualisa Quartz Marketing Strategy Final Paper Table Of Contents Executive Summary Situational Analysis SWOT Analysis Strategic Marketing Plan Marketing Mix Strategy Marketing Resources Exhibit Index 1) Aqualisa Marketing Plan Executive Summary ¡§What to do?¡¨ Harry Rawlinson¡¦s dilemma regarding the new innovative Aqualisa Quartz shower line should be considered an enormous opportunity instead of an enormous problem. This Harvard Business School case is an excellent

    Premium Marketing

    • 1892 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Aqualisa Quartz

    • 906 Words
    • 3 Pages

    Introduction: Aqualisa was a high reputation Company and launched the Quartz shower‚ which is the first significant innovation product in the U.K shower market. This product solves the poor pressure‚ varying temperature‚ hard to install and other problems for customers. During the field tests‚ it was received many positive reviewers. Although this product seems satisfied with customers’ needs‚ the early sales results were poor. To change a marketing strategy or not is a key issue that Rawlinson is

    Premium Marketing

    • 906 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Aqualisa Quartz

    • 542 Words
    • 3 Pages

    Aqualisa Quartz: Simplu a Better Shower In May 2001 Aqualisa launched the new “Quartz” shower‚ a great innovation in the UK market. Quartz was great in terms of water pressure‚ ease of installation‚ use & design. But it wasn’t selling. UK Shower Market (Note: customer concerns “pressure‚ temperature‚ leakage‚ hard valves‚ worn-out” issues. 44% market of shower is from “replacement”) Market split into 3 products 1. Electric Shower: bulky & poor pressure “Gainsborough” brand 2. Mixer Shower Valve:

    Premium Customer service Sales Plumbing

    • 542 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Aqualisa Quartz

    • 735 Words
    • 3 Pages

    Acqualisa Quartz What is the quartz value proposition to the plumbers? To consumers? The value propositions to the plumbers are •Due to Quartz easy installation plumber’s work is reduced to 25% of original time. •Plumbers find the installation is straightforward and hence they are ready to send their young apprentices •Plumbers said it’s just “Push-fit-connect’’ and it’s not in the wall and it’s very easy to use •On an average plumbers can do more jobs thereby increasing their profit The

    Premium Marketing Plumbing

    • 735 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Aqualisa Quartz

    • 457 Words
    • 2 Pages

    The Problem: Why Aqualisa Quartz was not selling even with high quality‚ strong functions‚ innovatory technology and is easy to install‚ use and design? This means‚ they have got "the right product" but not "the right vision". Alternatives: Targeting Consumers Directly -Maximum competitive advantage as a breakthrough product -Skip the plumbers channel in a way‚ at least affect consumers’ choice less -Once brand loyalty is built‚ maintaining the relationship is not as expensive as if build

    Premium Marketing

    • 457 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Aqualisa Quartz

    • 2278 Words
    • 9 Pages

    Aqualisa Quartz: Simply a Better Shower Case Analysis Aqualisa Quartz: Simply a Better Shower Case Analysis 1. Introduction Aqualisa is a UK shower manufacturer. The showers in the UK were facing two main problems: low pressure and frequent fluctuations in temperature. Aqualisa focused on innovation and invested 5.8m GBP to develop a breakthrough product‚ which was called Quartz. Although Quartz is technologically far better than existing products in terms of water pressure‚ ease of installation

    Premium Marketing Brand management Plumbing

    • 2278 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Aqualisa Quartz Case

    • 1448 Words
    • 5 Pages

    segmentation of Aqualisa Quartz is focusd on Independent plumbers (Plumbers who do not work for any company)‚ End user (Self installation -> 4‚745 pound to 15‚000 pound) around 13‚550‚000 people‚ End user (Middle income -> 15‚000 pound to 30‚000 pound) around 20‚600‚000 people‚ and at last End user (High income -> 30‚000 pound and above) around 5‚770‚000 people(http://en.wikipedia.org/wiki/Income_in_the_United_Kingdom). Targeting (Differentiation targeting) Aqualisa Quartz In the

    Premium Revenue Plumbing Income

    • 1448 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Aqualisa Quartz 4

    • 1011 Words
    • 5 Pages

    Case Aqualisa Quartz: Simply a Better Shower Introduction Aqualisa is a U.K. shower manufacturer. Shower buyers in U.K. fall into 3 pricing segments: premium‚ standard and value. Premium segment consist of people who mainly shop in showrooms. Their focus is on great service and high performance. In standard segment‚ Customers rely on plumber recommendation and emphasize performance and service. Value segment are mainly customers who are primarily concerned with convenience and price. Thus

    Premium Marketing Plumbing Brand

    • 1011 Words
    • 5 Pages
    Good Essays
  • Better Essays

    History of Aqualisa Quartz

    • 1499 Words
    • 6 Pages

    Aqualisa who throughout the history in the U.K. held recognition for having top quality showers‚ a premium brand‚ and great service‚ feeling the market had yet to experiment any major innovations conducted a market research and developed the Quartz. In 2001 launched the Quartz shower; an innovative product that gathered all the characteristics the costumers felt were missing or deficient in the shower industry all at once. This shower provided improvements from water pressure‚ installation‚ temperature

    Premium Marketing Plumbing

    • 1499 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Case: Aqualisa Quartz

    • 466 Words
    • 2 Pages

    1. What type of industry environment is Aqualisa operating in? • Aqualisa is recognized as top quality‚ premium brand with great service. However‚ Aqualisa could be vulnerable due to the competitiveness of the shower marker. Other companies are catching up in terms of product quality and offering lower prices than Aqualisa. • Challenges in UK: poor plumbing‚ low pressure‚ and fluctuation in temperature. 60% of UK homes had showers Aqualisa products are able to deliver high pressure shower with

    Premium Plumbing Shower Marketing

    • 466 Words
    • 2 Pages
    Satisfactory Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50