The GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio‚ and which market opportunities are worthy of continued investment. Also known as the ’Directional Policy Matrix‚ ’ the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually‚ the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. In most versions of the matrix: * the
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2.1 BCG Matrix Analysis The Boston Consulting Group’s growth-share matrix is the model of analysing the company’s portfolio of SBUs. The following figure plots the position of Virgin’s SBUs. 2.2 Implications of BCG Matrix Analysis on strategy development Portfolio analysis has three uses. First‚ a business can assess the balance of its portfolio… Second‚ the portfolio provides a framework for strategic market planning… Third‚ each SBU should have a clear objective appropriate to its portfolio
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source for decision makers in the global Islamic finance industry‚ providing strategic insights from Ernst & Young Dear Banking & Finance Leader‚ It is with great pleasure that we present to you the 9th annual edition of the World Islamic Banking Competitiveness Report 2012/13‚ developed in collaboration with leading global professional services and advisory firm Ernst & Young‚ and exclusively launched onsite at the 19th Annual World Islamic Banking Conference (WIBC 2012) during a specially convened WIBC
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Timmers‚ (2000)‚ Electronic Commerce - strategies & models for business-to-business trading‚ pp.31‚ John Wiley & Sons‚ Ltd University of Pittsburgh‚ comp. e-Business Resource Group Security Guidelines. Publication. 5 August 2003 Industry Canada | Industrie Canada. Industry Canada‚ 24 Aug. 2010. Web. 30 Nov. 2010. http://www.ic.gc.ca/eic/site/dir-ect.nsf/eng/h_uw00348.html Westfall‚ Joseph. "Privacy: Electronic Information and the Individual." Santa Clara University. Markkula Center for Applied Ethics
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Boston Consultancy Group (BCG Matrix) This product portfolio matrix classifies product lines into four categories. The BCG models suggests that organisations should have a healthy balance of products within their range. The Boston Consultancy Group classified these products as following: Dogs These are products which have low market shares and low market growth rates. The options for many companies is to phase these products out‚ however some organisation do go for the strategy of
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Evaluation Matrix The EFE indicates there are significant revenue opportunities in meeting the needs of aging leisure-oriented Baby-boomers (BBs)‚ and the young Generation-Y (GY)‚ who desire fashionable sportswear and are Internet savvy. Two significant threats to the industry are the disruption in product supply from foreign manufacturers such as Indonesia where there is political unrest and not keeping pace with rapid changes in consumer preferences. CPM: Competitive Profile Matrix Nike is a
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Bcg Matrix-Nike Nike BCG Matrix Nike Corporation is a Fortune 500 company‚ founded in 1964 and listed on the NYSE as NKE. Headquartered in Beaverton‚ Oregon‚ Nike is a proven leader in the sports equipment‚ apparel and athletic shoe industries. As of 2013‚ Nike employees more than 44‚000 people worldwide. The brand portfolio‚ in addition to a wide variety of Nike premium products for leisure and sports activities‚ includes: Cole Haan‚ Converse‚ Umbro‚ Ltd.‚ Hurley and Nike Golf. Nike contracts with
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Running Head: Comparison Matrix Paper Comparison Matrix Paper Comparison Matrix Introduction Comparison shows the characteristic of three studies conducted by different researchers. In the public sector‚ transformational leadership is the first study. This type of leadership has no effect on the conduct of managers. Transformational leadership is to stimulate the needs of the subordinates in harmony with the goals of the leader. Morale‚ motivation‚ and performance of the individuals
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External Factor Evaluation Matrix (EFEM) FOR PAKISTAN STATE OIL:- External Factor Evaluation (EFE) matrix method is a strategic-management tool often used for assessment of current business conditions. The EFE matrix is a good tool to visualize and prioritize the opportunities and threats that a business is facing. Table 1: EFE Matrix for Pakistan State Oil S.No | KEY EXTERNAL FACTORS | WEIGHT | RATING | WS | OPPORTUNITIES: | 1. | Operating in largest CNG consuming country in the
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average is represented by 2.0 • The response is above average represented by 3.0 • The response is superior represented by 4.0 Weight Weight attribute in CPM indicates the relative importance of factor to being successful in the firm’s industry. The weight range from 0.0 means not important and 1.0 means important‚ sum of all assigned weight to factors must be equal to 1.0 otherwise the calculation would not be consider correct. Weighted Score Weighted score value is the result achieved
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