NAME……………………………….. TEST-10TH FORM I.Circle the correct answer: 1.I’m too tired to play tennis today‚I……………………..boxes since morning. a)have packed b)am packing c)have been packing 2.She is an excellent journalist.A top newspaper……………………her an important job. a)has offered b)is offering c)offers 3.Jane can’t come.Her car …………………..down. a)has been breaking b)breaks c)has broken 4.If you don’t study‚you……………….pass your exams. a)won’t
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Chapter 2 1. (a) Using Medtronic as an example‚ explain how a mission statement gives a strategic direction. (b) Create a mission statement for your own career. Answer: (a) A mission statement gives strategic direction by stating the “what” and “how” of a business in a clear‚ concise‚ meaningful‚ inspirational‚ statement that will continue to be relevant in the long-term. Medtronic’s mission statement identifies its customers‚ market‚ products and technology. They stated the business
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Module Title: Cases in Marketing Banner Code: 07 15824 Lecturer: Inci Toral Assignment Title: Case Study: Target the Right Market Word Count: 1246 ID number: 1291160‚ 1207270‚ 1249898‚ 1228189 and 1259957 An essay Submitted to Graduate Diploma in Business Administration Year 2‚ 2013 Birmingham‚ United Kingdom 11th‚ March 2013 Introduction This report explores case study of SparkPlace that was originally influenced by the case of HubSpot: Inbound Marketing and Web 2.0 (Steenburgh
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Inbound Tourism of South Africa There are two main factors in recent history that contributed to the increased number of Inbound Tourists to South Africa. The First would be because of the political history of South Africa. After the Second World war there were serious segregation laws implemented. Separating blacks from whites – they named it Apartheid. Play clip: http://www.youtube.com/watch?v=Rz4F_InsBeo If you were a tourist in South Africa and you weren’t white you would have to make
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Marina Abramović is considered to be an outstanding and controversial performance artist. In 1974 she performed one of her most memorable works called “Rhythm 0”. The performance lasted 6 hours‚ there where 72 different objects placed on a table. She also had the instructions on it‚ which stated “Instructions. there are 72 objects on the table that one can use on me as desired. Performance. I am the Object. During this period‚ I take full responsibility”. At the beginning the audience was playful
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Marketing Case Analysis of PepsiCo Corporate Overview and Financial Performance PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are
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& Jones‚ K. V. (1990).Franchising (3rd ed.). .: Butterworths. Busiest airports. (2012‚ Mar 27). City A.M. Retrieved from http://search.proquest.com/docview/940918714?accountid=12528 Datamonitor Fletcher‚ R.‚ & Crawford‚ H. (2011). International Marketing: An Asia-Pacific Perspective (5th ed.). Frenchs Forest‚ NSW: Pearson. Foo‚ K Raiswell‚ J. (n.d.). Eat Like The Japanese. AskMen. Retrieved May 12‚ 2014‚ from http://www.askmen.com/sports/foodcourt_200/201_eating_well.html Reference for Business
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Strategic Planning It is the process of developing and maintaining a strategic fit between the organization’s goal and capabilities and its changing marketing opportunities. Steps in Strategic Planning Defining a Market-Oriented Mission Mission Statement A statement of the organization’s purpose-what it wants to accomplish in the larger environment. Market-oriented mission statement Defines the business in terms of satisfying basic customer needs. Companywide Strategic Planning
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Option 1: Food Webs Case Study Explain the theory in your own words based on the case study and suggested readings. A food web is a type of graph that depicts the relationship between the prey and the predators‚ also known as a system of food chains and how one another are related. This can be better explained as a connection in a community. Food webs are important because it is a direct illustration of the relationships among certain species within a certain community. Right away the graph
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Chapter 6: marketing Marketing Marketing is the process of developing a product and implementing a series of strategies aimed at correctly promoting‚ pricing and distributing the product to a core group of customers. The purpose of this is to determine what the business should be producing. Marketing is used primarily by a business as a method of enhancing its revenue streams and increasing the market’s awareness of its products. The strategic role of marketing The strategic role of marketing extends
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