A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES SUBMITTED TO DON BOSCO COLLEGE‚ KURLA SUBMITTED BY MONESH DUMBRE [University Roll No. ] PROJECT GUIDE PROF. PUNIT D’SOUZA SUBMITTED TO UNIVERSITY OF MUMBAI ACADEMIC YEAR 2014-15 A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE
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O N T E N T S 1) SITUATION ANALYSIS i) COMPANY ii) CONTEXT iii) COMPETITOR iv) CUSTOMER 2) BARND 3) 4 Ps i) PRODUCT ii) PRICE iii) PROMOTION iv) PLACE 4) COMMENTS 5) SWOT ANALYSIS Product Category: Chocolate Confectionary Brand: Cadbury Product: Cadbury Dairy Milk (CDM) SITUATION ANALYSIS (4 CS) 1) Company: Parent Company: Cadbury plc Indian Subsidiary: Cadbury India Ltd (CIL) History of Cadbury: Cadbury plc is a confectionery and beverage
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To what extent is integration planning the most important factor determining the success of a takeover or merger? Takeovers and mergers are complex transactions where many things can go wrong and therefore affect the success or failure of the deal. Integration planning is an important part of the takeover process‚ although there are other potentially significant factors that affect whether a takeover is successful which also need to be considered. Integration planning refers to a process in which
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Studies have shown that many people all over the world are unaware of where their food comes from. When an individual goes to consume a food product‚ he or she could be completely oblivious to the methods of manufacture‚ processing‚ packaging or transportation gone into the production of the food item. It is often said that ‘ignorance is bliss’ – perhaps this rings true in the case of food‚ its origins and its consumption as well. In such a scenario‚ eating well could seem like an unlikely prospect
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Gary Allen Fine wrote‚ “food identifies who we are‚ where we come from and what we want to be. Food reveals our souls.” Food studies are important and worthwhile because it shows us the bigger picture of food. How it personally affects us. Overeating in content six was an example of food studies‚ there were two readings from Belasco‚ Are We What We Eat and Kessler The End of Overeating they talked about pre-chewed foods and how many times the average American chews‚ which was 25 but is now reduced
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Food and Religion Religion has played an important role in the human habits to eat‚ being sometimes more important that the seasonal products or the game of offer and demand. There is some food that is consumed for the meaning that it has in some religions‚ other that is prohibited. Furthermore‚ there is food that is not used for consuming for people but only to offer to the Gods. Transition. Sometimes food is eaten not to satisfy the body but the spirit. There is food like bread and wine that
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in the text to identify probably sources”. In an environment like a university where citation is crucial‚ I see why many professors would be up in arms about a published piece that did not directly cite after each quote. However‚ I read parts of “Food Politics‚ What Everyone Needs to Know” previous to reading the letters to and from the publisher‚ and I did not feel it was an unreliable source of information. I identify more with Paarlberg’s side of the argument that he clarified his resources‚
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“Food”astrophe – A Rhetorical Analysis of Food‚ Inc. Food‚ Inc. accomplishes exposing an‚ almost‚ forced monopolization of food providers through strong artistic imagery‚ revealing the health risks of eating processed foods‚ and through testimonies of the victims directly affected by this. There is a stroke of brilliance from Robert Kenner‚ the creator of the revelatory documentary‚ Food‚ Inc.. Kenner is no “newbie” to the film world with 9 previous works he has written and directed‚ most of which
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The documentary Food Inc. provided a shocking view of corporate farming in the United States. It exposed the unhealthy‚ harmful‚ and the inhumane process behind the farming industry. The documentary addresses the problems in the typical supermarket today and the conception of the meats. They talk about how the producers of the products in the grocery store care about is how the packaging of the products is viewed. They bring out the issue that most of the products in the shelfs are often showed to
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to the ecological system. Cadbury is the world fourth biggest manufactory of chocolate‚ it had done a seriously rainforest destruction as a result of their business requiring large amount of raw materials that are collect from natural resources (Cadbury’s Shareholders Find Palm Oil Leaves a Bitter Taste 2004).This essay examine the performance of Cadbury and how they dealing the problems with raw materials as well as the effect on the environment and stakeholders. Cadbury used to be a small beverage
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