Fiat Stilo: Positioning Problem Statement Fiat is doing poorly in the Spanish market due to poor customer perception. The company wishes to launch the new Fiat Stilo with hopes of obtaining profit in Spain. Fiat must choose in which way it should position the new model so that it can reshape the way Spanish consumers perceive their brand. Situation Analysis Customers: In Spain‚ the automobile sector is divided into segments depending on the specifics of the vehicle‚ mainly size and type
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Case study: FIAT GROUP’S FIRST-TIME ADOPTION OF IFRS Question 1: What is Fiat’s key accounting policies? Which of Fiat’s key accounting policies are affected by the adoption of IFRS? a. Fiat’s key accounting policies: The Fiat Group has a tendency of engaging in financing accountings mechanism‚ selling a significant part of its finance‚ trade and tax receivables through either securitization programs or factoring transactions b. Fiat’s key accounting policies are affected by the adoption of
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Strategic alliances: Strategic alliances is an agreement between two or more companies to work together for a certain time in order to achieve some business objectives‚ help each other reach new technologies or to be able to build core competencies against other competitors. The traditional view about Strategic alliances is that they were formed for: - Defensive to protect profits - Means for preempting competition - Competitive and win - lose orientation. While nowadays there is
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Sam O’Brien‚ C10390017‚ DT366 yr2 Report on the WACC for Fiat motors The WACC is the weighted average cost of capital. It is a calculation of the firms cost of capital taking into account the relevant weight of equity and debt as a proportion of the total. The cost of equity or KE calculated using a risk free rate example German 5yr government bond‚ the firm’s beta and the return on the market. The firm’s beta is a calculation of the firms exposure to the market‚ a beta of less than 1 indicates
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DID CHRYSLER MAKE THE RIGHT OUTSOURCING DECISION? On April 4‚ 2008‚ Tata Consultancy Services (TCS)‚ a leading global information technology services provider‚ announced it had signed a multi-year‚ multimillion dollar outsourcing contract to provide Chrysler LLC with a comprehensive set of information technology services. Was this a good move for Chrysler? Tata Consultancy Services is a unit of the Tata Group‚ and a sister division to Tata Motors‚ a company that will compete in India – and potentially
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two companies? The Daimler-Chrysler merger represent an example of poor partner selection when engaging in cross-border collaboration. Cultural and strategic differences between the two companies have significantly affected the outcome of the merger and should have been taken into consideration in the target choice phase. Strategic objectives of the two companies are opposite‚ with Daimler focusing on high-end‚ high-performance segment‚ and brand protection‚ and Chrysler focusing on more affordable
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there are many laudable things about the agreement like‚ how both the companies want to keep the partnership an open book‚ simple and straightforward with no secrets and surprises‚ there are few things that needs to be contradicted. Making the alliance with “loose structure”‚ leads to inconsistencies when there is a need to incorporate any changes in the future. For example‚ both the companies are dependent on each other based on the trust and mutual understanding‚ but if any change in leadership
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EUROPEAN STUDIES FIAT: A TROUBLED EUROPEAN CAR GIANT GROUP 3: 1 Q1: What are the underlying problems facing Fiat’s car division? The performance of Fiat – the Italian vehicle manufacturer – has fluctuated drastically between its founding in 1899 and
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manufacturing environment‚ so they could not design a product properly to fit to the automated robot assembly system and reduce the work force to make product more efficiently and reduce the cost. Chrysler took the strategy call "rifle" approach‚ which saved the company from bankruptcy. Chrysler did not have the funds to implement the high technology through out the entire company‚ but they invested funds in high technology‚ which was where they were needed most‚ and created a fast return. It
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The Alliance analyzes policy and develops pragmatic‚ cost-effective policy solutions. The Alliance works collaboratively with the public‚ private‚ and nonprofit sectors to build state and local capacity‚ leading to stronger programs and policies that help communities achieve their goal of ending homelessness
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