Strengths · Wal-Mart is the #1 retailer in the world and was ranked #1 in sales by Fortune magazine. · Wal-Mart has grown into a large global corporation by acquiring large retail competitors in international markets. · Wal-Mart has brand recognition. It has high value in terms of convenience‚ product mix‚ and quality for money‚ and customer service. · Wal-Mart donates large amounts of capital to several charity organizations. · Wal-Mart is a leader in channel management‚ inventory control
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Wal-Mart Stores‚ Inc.: A New Set of Challenges Part I Strategic Direction Mission: Wal-Mart is an American based discount retailing store that implements that lower prices will result in higher sales volume‚ so to continue to provide customers with quality goods at everyday low prices will keep our customers satisfied and coming back. Objectives: Short Range: · To have 90% of the customers leave the store satisfied with their experience at the store. Long Range: · To
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案例三：沃尔玛(Wal-Mart)SWOT分析 优势Strengths. • 沃尔玛是著名的零售业品牌，它以物美价廉、货物繁多和一站式购物而闻名。 • 沃尔玛的销售额在近年内有明显增长‚并且在全球化的范围内进行扩张.(例如‚它收购了英国的零售商ASDA) • 沃尔玛的一个核心竞争力是由先进的信息技术所支持的国际化物流系统.例如‚ 在该系统支持下‚每一件商品在全国范围内的每一间卖场的运输、销售、储存等物流信息都可以清晰地看到。信息技术同时也加强了沃尔玛高效的采购过程。 • 沃尔玛的一个焦点战略是人力资源的开发和管理。优秀的人才是沃尔玛在商业上成功的关键因素，为此沃尔玛投入时间和金钱对优秀员工进行培训并建立忠诚度。 劣势Weaknesses • 沃尔玛建立了世界上最大的食品零售帝国。尽管它在信息技术上拥有优势，但因为其巨大的业务拓展，这可能导致对某些领域的控制力不够强。 • 因为沃尔玛的商品涵盖了服装、食品等多个部门，它可能在适应性上比起更加专注于某一领域的竞争对手存在劣势。 • 该公司是全球化的，但是目前只开拓了少数几个国家的市场。
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Chain Analysis: Excellent use of value chain activities. • Inbound Logistics: One of the most important reasons for Wal-Mart’s success has been its inbound logistics. Wal-Mart pioneered the development of a hub-and-spoke distribution system. Its central distribution warehouses are strategically located to serve clusters of Wal-Mart stores which lead to minimized shipping times. • Operations: Hand-held scanners allow Wal-Mart to monitor its inventory in real-time. This helps Wal-Mart reduce
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WAL MART SWOT ANALYSIS By: Katie A. Bell University of Phoenix Wal-Mart Stores‚ Inc. was started by Sam Walton in Newport‚ Arkansas in 1946 in an effort to “help people save money so they can live better” and was achieved by keeping sales prices lower than his competitors by reducing his profit margin. From this simple concept the company has grown to nearly 3000 stores in 14 countries and is the world’s largest company in terms of revenue bringing in a staggering average of $401 billion annually
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Wal-Mart Retail Business Analysis Retail markets are increasingly competitive and retailers are continuously looking for ways to make their products different. Wal-Mart is the retail leader in providing discounts to customers. In 1962 a man named Sam Walton opened his first Wal-Mart store in Roger‚ Arkansas. Due to his business practices‚ good strategies and implementation‚ Wal-Mart remains the world’s largest discounted retailer (Maier‚ M. 2005). Wal-Mart’s marketing strategies are based
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Wal-Mart Formal Case analysis June 2007 SWOT Analysis The SWOT Analysis is a strategic planning method used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a business‚ in order to reach its objectives. Wal-Mart objective is to always offer low prices and to become the number one largest retailer in the world. Strengths refer to the attributes of the organization that help achieving its objectives. First of all‚ Wal-Mart is one of the largest retailers
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Background and Central Problem Myspace.com is a SNS (social networking service) website which was founded in 2003. It was once the most visited social networking site in the world‚ and in June 2006 surpassed Google as the most visited website in the United States. It has been operating well with all its good features of music‚ games‚ videos and pop culture until early in 2008‚ when it was overtaken by Facebook in the number of unique worldwide visitors‚ and was surpassed in the number of unique
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1) What are Wal-mart’s competitive advantages? a. Large variety of products and services b. Extremely well known brand name c. Superior IT systems d. Volume purchasing power e. Lots of investment capital 2) How sustainable are those advantages? a. The ability to offer a wide variety of products and services is essential to their business model‚ however by expanding the number of product/services too much or too quickly‚ their variety can become a liability. Have a large variety of products/services
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Case Study „Wal-Mart Stores‚ Inc.“ MLA1 International Business and Management Introduction Wal-Mart is one of the world’s largest companies and is operating in discount retailing. Its first stores were opened in 1962 in small towns because Wal-Mart’s founder Sam Walton who died in 1992 had the idea that these towns were large enough to support one discount retailer‚ but not two. The main reason for Wal-Mart’s leading position in the market has always been based on its ability to offer products
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