BUSINESS ANALYSIS 09BSP025 ANDY LIM A916051 Contents Introduction 4 Industry overview 4 P.E.S.T.E. Analysis 5 Economic 5 GDP 5 Figure 1: Annual GDP Growth (1) 5 Figure 2: Annual GDP Growth (2) 6 Household Consumption 6 Figure 3: Household Consumption Growth 6 Figure 4: Contributions to Household Consumption Growth 7 DPI 7 Unemployment 8 Figure 6: UK’s Unemployment Rate 8 Replacement Cycles 9 SIM-only Deals 9 Social 10 Internet 10 Table 1: Mobile Content Consumption
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Introduction 1.1 Aim This report aims to investigate the mobile phone use of Melbournians. Demographically‚ this report will focus on Students aged between 12-30 years old. This report is for the Minister of Consumer Affairs and will provide supplementary information about this growing industry. 1.2 Background The mobile phone is one of the most beneficial tools in our modern society‚ not only for business adults but for the students. Mobile phones have become an integral part of our everyday
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analyze the best possible pricing strategy for the Virgin Mobile venture into the United States. 1.2 Situation Virgin is a global company that has 200 corporate entities involved in everything from planes and trains to beverages and cosmetics. The newest addition is the Virgin Mobile USA entity‚ which was created after Virgin was able to successfully penetrate the U.K. cellular market. However‚ the company was not so successful with the mobile services in other parts of the world. The company has
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Introduction According to given scenario‚ BC mobile is an experienced medium sized software company located at Canada‚ specialized in developing bespoke mobile application for medium and large companies. It has an experience of 15 years on such development. It has recruited experienced programmer and project managers. Despite of specialties in mobile application development‚ company has taken a brutal step to develop application for embedded system. The application is named “Fit Smart” and it can
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A mobile phone (also known as a cellular phone‚ cell phone‚ and a hand phone) is a device that can make and receive telephone calls over aradio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator‚ allowing access to the public telephone network. By contrast‚ a cordless telephone is used only within the short range of a single‚ private base station. In addition to telephony‚ modern mobile phones also support a wide variety
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Mobile phone is a good technology which is not lacking from our lives. This report will discuss the advantages and disadvantages of using mobile phones. Advantage: Today‚ mobile phone has become popular to everybody [This is an over-generalization: many people do not like them. Use "most people" or something similar] since it is very convenient. The most advantage of having a mobile phone is you can communicate to your family and your friends no matter what where you are. For instance‚ you can
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PESTEL Analysis PESTEL analysis stands for "Political‚ Economic‚ Social‚ Technological‚ Environmental‚ and Legal analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. Political The mobile phone industry used to be a monopoly held by BT; however this was de-regulated in 1984 due to the telecommunications act. The current industry regulator is the telecomm regulator Ofcom. This was created to allow there to
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Office of the Reserve Bank Of India 6‚Sansand Marg‚ (R.B.I) Building.PB NO 123. New Delhi: Financial Regulation and Financial Inclusion – Working Together or at Cross-purposes: Our ref: Cbn/Ohg/Oxd1/2011-12 Telex: 09331Credit/RBI. Payment file: RBI/Ben/2012. PAYMENT NOTIFICATION OF YOUR FUNDS. Attn: Beneficiary‚ The transfer department of the Reserve bank of India has decided to bring to your attention‚ that you were listed as a beneficiary in the recent schedule for payment
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Virgin Mobile USA Analysis [pic] August 08‚ 2009 Table of Contents Table of Contents 2 Introduction 3 Internal Factor Evaluation (IFE Matrix) 4 External Factor Evaluation (EFE Matrix) 5 Porter’s Five Forces 6 Porters Generic Forces 6 Financial Analysis 7 Competitive Profile Matrix 8 The Marketing Mix-The 5 P’s 9 Key Issues 10 Boston Consulting Group (BCG Matrix) 11 GE / McKinsey Matrix 12 Space Matrix 14 Recommendations 16 Introduction Virgin Mobile is a great company
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Virgin mobile pricing Document Transcript VIRGIN MOBILE USA – ‘FIRST PRICE’ STRATEGY (An analysis of the Pricing Decision alternatives that Virgin has to undertake to create an alternate customer segment and monetize their buying power)VIRGIN XTRAS – OVERVIEWThe Virgin Mobile USA service involved content‚ features and entertainment‚ called “Virgin Xtras”.Collaboration with MTV networks as it was the most recognized youth brands in the country and unparalleled reach forthe under-30 market segment:
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