A RESEARCH REPORT ON ASSESSMENT OF COMPETITION IN APPAREL RETAIL INDUSTRY IN INDIA SUBMITTED TO MR.RAKESH KUMAR JOINT DIRECTOR (ECONOMICS) SUBMITTED BY: KANIKA MA (ECONOMICS) AMITY UNIVERSITY NOIDA 1 TABLE OF CONTENTS S.NO TOPIC Disclaimer Acknowledgement Chapter-1: Retail Sector in India Introduction Size of the market Classification of Retail Industry Chapter-2: Apparel Retail industry Introduction Market size Market structure Key players Future trends and opportunities Chapter3- Foreign
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Amercian Apparel -largest clothing manufacturere in the US. It is a vertically integrated clothing manufacturer‚ wholesaler‚ and retailer that also performs its own design‚ advertising‚ and marketing. It is best-known for making basic cotton knitwear such as T-shirts and underwear‚ but in recent years it has expanded - to include leggings‚ leotards‚ tank tops‚ vintage clothing‚ dresses‚ pants‚ denim‚ nail polish‚ bedding and accessories for men‚ women‚ children‚ babies and dogs. -Who is the
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American Apparel: Employee Turnover When our interviewees were asked the question: “Have you ever considered quitting? If so‚ for what reasons?”‚ each one of our interviewees answered yes. They each stated that they were either currently looking for a new job or have already found other jobs that better suite their needs. Employee turnover takes place when an employee willingly leaves their job and must be replaced. High employee turnover can be damaging to a company due to the fact that hiring
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American Apparel is an Industrial Revolution. American Apparel is a vertically integrated manufacturer‚ distributor and retailer‚ based in downtown Los Angeles‚ California. We currently employ approximately 10‚000 people globally (about 5‚000 in LA)‚ and operate more than 285 retail stores in 20 countries. Within our business model‚ knitting‚ dyeing‚ cutting‚ sewing‚ photography‚ marketing‚ distribution and design all happen in the company’s facilities in Los Angeles. The company operates
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Opportunity………………………………….…………………………………………………...2 1. Industry Description…………………………………………………………………………2 2. Industry Demand……………………………………………………………………………..4 Part III: Industry Analysis………………………………………………………………………………..4 1. 5 Forces………………………………………………………………………………………..4 2. Low Power Forces……………………………………………………………………………7 3. Key Success Factors………………………………………………………………………….7 4. One KSF……………………………………………………………………………………....9 Part IV: Strength Assessment………………………………...…………………………………………10 1. KSF Calculations……………………………………………………………………………10
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Porter’s 5 Forces Introduction The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive Strategy: Techniques for Analyzing Industries and Competitors“in 1980. Since that time it has become an important tool for analyzing an organizations industry structure in strategic processes. Porter’s model is based up on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. Competitive
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Competitive Forces (5 Forces) Barriers to Entry: The telecommunication industry is dominated by only a few fully integrated companies like Motorola and Nortel. Because of this‚ companies like Alcatel are involved in smaller scale acquisitions that are filling in product assortments. One issue with this is that smaller players are being squeezed by severe price competition. The telecommunications industry does have high entry costs given that the industry requires a high level of integration
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Porter’s five forces model is designed to show the profitability potential of a company. This is very important when designing ones international strategy. While this is not an all encompassing model‚ it is essential that these five forces be considered because they drive the profit margins of a product and before going global‚ a company must know if it even has a chance to succeed in that specific market. These forces are: 1. Rivalry. Rivalry effects how much a company is able to charge
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What Is It? The Porter five force analysis was formed by Michael E. Porter of Harvard Business School in the year 1979‚ this model identifies and analyses 5 competitive forces that shape every industry‚ and helps determine an industry’s weaknesses and strengths. This analysis shows the overall attractiveness of an industry meaning how profitable it is. For example an unattractive industry would be the pure or perfect competition‚ because all profits turn to normal profit in the long run which means
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The Five Forces and Microsoft Microsoft’s objectives are anything but small; as the world’s leading Software Company‚ Microsoft develops and markets a variety of products used both by consumers and businesses. At the core of its business Microsoft sells its Windows operating system and office application suite to PC manufacturers such as Dell‚ HP and countless others. Microsoft has a variety of competitors from several markets ranging from operating system and software developers to music players
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