ZARA • Brand Wheel • Zara Business model • Marketing Objective • Marketing vehicle/ Ways • 5 Learning’s from Amancio Ortega Zara – Brand Wheel Attributes Benefits Values Personality Fashionable clothes‚ Varied assortment‚ Trendy colors‚ feminine cute Fashionable Product lines for moderate costs ‚ Customer- centered business‚ Runway trends adapted for the streets Fashion – oriented women‚ Trendy in every situation‚ feeling good about looking good Fashion – friendly‚ Feminine‚ Hot and trendy
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production and distribution processes of Zara’s supply chain. About Zara Zara was founded by Amancio Ortega Gaona (Ortega)‚ who was born in León‚ Spain‚ in 1936. Ortega worked as an assistant in an apparel shop and in 1963 he set up his own fashion retail business named Confecciones Goa‚ in Arteixo-La Coruña‚ to manufacture housecoats9. In 1975‚ when a German retailer cancelled a major order‚ Ortega started selling the clothes from a small outlet in his factory and called the outlet Zara. Zara
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Executive Summary: Zara is an apparel chain owned at operated by the Inditex of Spain. It was founded by Mr. Amancio Ortega Gaona; currently Spain’s richest man. Zara specializes in fast fashion. At the end of fiscal year 2001 Zara was operating 1‚284 stores world wide and had total revenue of 3‚250 million. Inditex’s headquarters and its major assets are located in the Galacia region of Spain. Inditex also operates five other chains: Massimo Dutti‚ Pull and Bear‚ Bershka‚ Stradivarius and Oysho
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outsources sewing of garments to an outside supplier. Zara controls the product it creates from inception to when it is sold to the final customer. Amancio Ortega‚ Zara’s founder is a strong believer that in order to be successful in the apparel industry retailing and manufacturing must be closely linked as consumer demand is difficult to forecast. Both Ortega and Castellano (Intidex CEO) both believe that Zara needs to be able to respond very quickly to the demands of target customers as their taste
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1. Carlos Slim (Mexico) - $74 billion‚ telecommunications Slim‚ 71‚ first showed a business talent as a 10-year-old selling drinks and snacks to his family. After studying engineering‚ he founded a real estate company and worked as a trader on the Mexican stock exchange. Cigar-smoking Slim is known for a "Midas touch" in acquiring struggling firms and turning them into cash cows. His enormous wealth contrasts starkly with his frugal lifestyle. He has lived in the same house for about 40 years and
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PRESS DOSSIER PRESS DOSSIER The first Zara store opened in 1975 in A Coruña (northwest Spain)‚ where the Group’s business began and where it is still headquartered. Inditex Group stores are today found in all of the world’s major cities‚ always in major shopping areas. Inditex has been listed on the Spanish Stock Exchange since 23 May 2001‚ following an IPO which generated great interest among investors worldwide‚ with shares some 26 times oversubscribed. Inditex shares are also quoted
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------------------------------------------------- zara spainshclothing company clothing and accessories retailer based in Arteixo‚ Galicia‚ and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti‚ Pull and Bear‚ Uterqüe‚Stradivarius and Bershka. It is claimed that Zara needs just two weeks[1] to develop a new product and get it to stores‚ compared to the six-month industry average‚ and
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market. Some of the most famous brands that it includes are : Zara‚ Pull & Bear‚ Massimo Dutti‚ Bershka‚ Stradivarius‚ Oysho‚ Zara Home and Uterqüe. The company has 5.618 stores in 84 markets all over the world. The chairman of Inditex‚ Amancio Ortega Gaona‚ started working as a designer from late 70’s. The first Zara’s store was opened in 1975‚ ten years later Inditex was founded as an holding company. From 1996 Inditex started acquiring other companies which are included in the group nowadays
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activities. Nonetheless‚ coordination across the chains increased an expansion power of Inditex as the Group and induced the management to open some multichain locations (Gnemawat & Nueno‚ p. 8‚ 2006). Visionary management The founder of Inditex‚ Amancio Ortega is a person‚ who created the “fast-fashion” model. He has been playing a very important role in forming daily operations and future strategic visions. He is a person who established culture in the company‚ based on teamwork‚ open communication
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How Inditex became global: from local to global Established in 1975 in A Coruña (North – Eastern Spain) by Amancio Ortega‚ Inditex has grown rapidly to become one of the largest fashion retailers in the whole world competing with the American Gap and the Swedish Hennes & Maurizt (H&M). “In addition to Zara‚ the largest of its retail chains‚ Inditex has another seven commercial formats: Bershka‚ Stradivarius‚ Massimo Dutti‚ Oysho‚ Pull and Bear‚ Skhuaban and Zara Home (all of the targeting different
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