Innovation Title: Innovation in Rural Marketing Synopsis: Goldplus is a mass market Jewellery Brand‚ present in tier 2 and tier 3 towns only. The chain has 22 stores running and is expanding rapidly. Traditionally‚ Family jewelers have dominated jewellery market in semi-urban/rural India. The level of acquaintance‚ relationship and so called “trust” have been playing vital role in selling gold. The fact is that the purity level in these markets is very poor. The Task was to create awareness
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RURAL ENTREPRENEURSHIP IN INDIA OPPORTUNITIES AND CHALLENGES Abstract The rural population constitutes a major segment in India. The livelihood strategies of this vast segment depend primarily on agriculture and allied activities. Growth in this agriculture sector has shown a declining trend during the last one decade. This has made a huge impact on the domestic production‚ employment‚ etc. These problems can be tackled‚ to a certain extent‚ by developing entrepreneurship in Rural India. This
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1. Make our life simpler. 2. It helps us to organize our daily activities. 3. Our job can be done faster. 4. Easier to communicate with other people. 5. Helps us to know and understand other culture and society better. Less work for humans. -Makes life more enjoyable. -More effectiveness in doing some things. -Ability to discover more new things. -Medicines easier to synthesise. -Faster to do some jobs. * You get to know more about the world around you. * More species would be discovered
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Magnitude of Rural Poverty in India Introduction Poverty refers to that state or condition which fails to provide minimum necessities of life. Thus‚ poverty leads to extreme lower standard of living‚ denying even the basic requirements of life to a vast majority of population. Poverty can be defined as a social phenomenon in which a section of society is unable to get even the basic necessities of life. When a substantial segment of population is deprived of minimum standard of living‚
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Aspects and Brand Preferences in Rural India with Reference to FMCG Sector Prof. (Dr.) S L Gupta & Arun Mittal Abstract The Fast Moving Consumer Goods (FMCG) sector is very important for Indian economy. This sector touches every aspect of human life. The FMCG companies are now encashing that opportunity. In rural India‚ this is the fact about the consumers that their income is increasing and the lifestyles are changing. There are as many middle-income households in the rural areas as there are in the urban
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a path out of poverty Developing rural and women entrepreneurship UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION economy environment employment a path out of poverty Developing rural and women entrepreneurship UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION Vienna‚ 2003 The designations employed and the presentation of material in this publication does not imply the expression of any opinion whatsoever on the part of the Secretariat of the United Nations Industrial Development
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Rural development generally refers to the process of improving the quality of life and economic well-being of people living in relatively isolated and sparsely populated areas.[1] Rural development has traditionally centered on the exploitation of land-intensive natural resources such as agriculture and forestry. However‚ changes in global production networks and increased urbanization have changed the character of rural areas. Increasingly tourism‚ niche manufacturers‚ and recreation have replaced
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Nursing Care in Rural Communities Holly J. Copher Angelo State University Population Focused Community Health Nursing Nursing Care in Rural CommunitiesLiving in a rural community can present challenges for residents in receiving adequate health care. Many believe that rural communities present less health risks than urban communities. In actuality‚ they each have their own unique health problems and risks. In rural areas‚ the elderly population is at risk for not obtaining sufficient healthcare
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REPORT TOPIC: Rural Development and Three Rural Problem in China; To what extent China Resources Hope Town Project Helps to Solve Three Rural Problems in Guang Xi? Currently‚ around 900 million of China’s population‚ which account for around 70% of China’s total population and 22% of world population lives on around 2 billion mu (1 mu = 1/15 of a hectare) cultivable land accounting for 7% of world total cultivable land‚ and on average a peasant household survives on 1.5 mu of land (Zhang et. Al
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CLUE Case Study Bharti Airtel Rural Strategy Connected Life Experiences on the Move EXECUTIVE SUMMARY COMPANY PROFILE Bharti Airtel Limited is one of Asia’s leading integrated telecom services providers with operations in 19 countries across Asia and Africa. The company is structured into four strategic business units: mobile‚ telemedia‚ enterprise‚ and digital TV. The mobile business offers services in India‚ Sri Lanka‚ and Bangladesh. COMPANY HISTORY Bharti Airtel was established as Bharti
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