A strong brand offers many advantages for marketers including: Brands provide multiple sensory stimuli to enhance customer recognition. For example‚ a brand can be visually recognizable from its packaging‚ logo‚ shape‚ etc. It can also be recognizable via sound‚ such as hearing the name on a radio advertisement or talking with someone who mentions the product. Customers who are frequent and enthusiastic purchasers of a particular brand are likely to become Brand Loyal. Cultivating brand loyalty
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INSTRUCTORS MANUAL: MULTINATIONAL FINANCIAL MANAGEMENT‚ 9TH ED. CHAPTER 2 SUGGESTED ANSWERS TO CHAPTER 2 QUESTIONS 1. a. Describe how these three typical transactions should affect present and future exchange rates. Joseph E. Seagram & Sons imports a year’s supply of French champagne. Payment in euros is due immediately. ANSWER. The euro should appreciate relative to the dollar since demand for euros is rising. b. MCI sells a new stock issue to Alcatel‚ the French telecommunications company
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of comparative advantages‚ does international trade always benefit the lower income group in a poor country? Who do they trade with? Who are the poor countries? Define by using GDP per capita (usual gauge). Thus China can be considered as a poor country. Among the poorer group‚ they are richly endowed in labor. Poor countries tend to have more workers than machines. They’re comparative advantage lies in their labor industries. According to theory of comparative advantage‚ the workers will
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(AGG)Feudalism was a type of system ran in the middle ages‚ it connected everyone to the community‚ so everyone contributed. (BS-1)Feudalism was a political and military system that benefitted everyone. (BS-2)Manorialism was a system within feudalism that supported the peasants and not just the higher classes. (BS-3)Shepherds contributed to the military with more money than any other job. (TS)The importance feudalism contributed to the middle ages in which everyone had a role that contributed to
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A management information system (MIS) is a system that provides information needed to manage organizations effectively [1]. Management information systems are regarded to be a subset of the overall internal controls procedures in a business‚ which cover the application of people‚ documents‚ technologies‚ and procedures used by management accountants to solve business problems such as costing a product‚service or a business-wide strategy. Management information systems are distinct from regular information
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AVID is to assist students into getting accepted to a 4 year college. This is accomplished through various ways‚ some of which are helpful and others which‚ are quite frankly a waste of time. AVID is not a perfect program but it does offer some advantages such as fee waivers for the SAT and ACT which encourages the AVID students to take those tests. Another clear positive are the AVID tutors which greatly assist the students when it comes to overcoming difficulties that they may face in their other
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5/21/14 601 Chemistry Pd.6 Water is one of the most important and beautiful resources that were given to us by mother nature. We see water as not only a source for survival‚ but for entertainment and many more advantages as well. In summer there is nothing better than a glass of clean and refreshing water‚ and not to mention the fun that we have when running around the sprinklers and feeling the coolness of the water. However‚ do you ever imagine this all not being
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What are the purpose and functions of stock exchanges as financial intermediaries? Financial intermediaries are institutions such as building societies‚ banks‚ stock exchanges and insurance companies. They all act as an intermediary between people‚ institutions or countries that may have high incomes‚ profits or surpluses and those that have lower incomes‚ losses and deficits. Some major stock exchanges around the world are: the New York stock exchange (NYSE)‚ NASDAQ‚ American (AMEX)‚ London (LSE)
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Advantages of Total Quality Management (TQM) Improves Reputation - TQM programs have the advantage of improving corporate as well as product reputations in the marketplace‚ because errors and defective products are discovered much more rapidly than under a non-TQM system‚ and often before they are ever sent to market or found in the hands of the public. Higher Employee Morale - Compared to employees who are motivated‚ disengaged workers are less efficient‚ miss more workdays and cost organizations
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196 Advantage Energy Technology Data Center Migration* Brian Smith‚ network administrator at Advanced Energy Technology (AET)‚has been given the responsibility of implementing the migration of a large data center to a new office location. Careful planning is needed because AET operates in the highly competitive petroleum industry. AET is one of five national software companies that provide an accounting and business management package for oil jobbers and gasoline distributors. A few years ago
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