The Competition: Maintaining Advantage Maintaining competitive advantage in today ’s ever-changing business environment is not a simple task. For any company to maintain a competitive advantage‚ the company must develop the advantage such that it is "rare‚ costly to imitate‚ no substitutable‚ and nontransferable" (Snyman‚ J.H.‚ 2006). Along these lines‚ Michael Porter has provided five competitive forces that can assist any company in maintaining the advantage. These forces are "the entry of
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examples of: a. non-word marks b. brand extensions c. brand symbols global brands d. e. both a and c British entrepreneur Richard Branson has built a global business empire by: a. relying on brand extension b. being the first to use smart cards in major markets c. developing local brands d. avoiding consumer businesses with established leaders Maslow’s hierarchy is applicable to global marketing because it can help explain
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A strong brand offers many advantages for marketers including: Brands provide multiple sensory stimuli to enhance customer recognition. For example‚ a brand can be visually recognizable from its packaging‚ logo‚ shape‚ etc. It can also be recognizable via sound‚ such as hearing the name on a radio advertisement or talking with someone who mentions the product. Customers who are frequent and enthusiastic purchasers of a particular brand are likely to become Brand Loyal. Cultivating brand loyalty
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decision(s) about which capital projects will be undertaken by a firm. Nominal cash flows determine its degree of profitability. However‚ in making the capital budgeting decision both real and nominal concepts must be considered. The purpose of this paper is to continue the discussion of the role of inflation in capital budgeting‚ and to focus on the individual components of the process to draw specific conclusions with respect to the interaction between the cost of capital‚ inflation‚ and the cash
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OPTIMAL CAPITAL STRUCTURE The optimal capital structure for a company should be the mix of equity‚ debt and hybrid instruments that minimizes the overall cost of funding‚ i.e. it should minimize the company’s weighted average cost of capital. In practice‚ however‚ it is not possible to specify this optimal capital structure exactly‚ for any individual company. It clearly makes sense to obtain funds at the lowest possible cost. In the long run‚ debt is cheaper than equity. However‚ when a company’s
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I s there a way of dividing a company’s capital base between debt and equity that can be expected to maximize fi rm value? And‚ if so‚ what are the critical factors in determining the target leverage ratio for a given company? Although corporate fi nance has been taught in business schools for more than a century‚ the academic fi nance profession has found it diffi cult to come up with defi nitive answers to these questions. Part of the diffi culty stems from how the discipline has evolved
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Effects of Foreign Capital Inflow on the Economy Recently India’s Home Minister Mr. P. Chidambaram pointed out that surge in foreign capital inflow can be a cause of the rise inflation rate in the economy. This is true! With opening up of the economy‚ foreign capital has become one of the important factors affecting our economy. The country’s economic policies have changed. We are now an open economy affected by the economic and political happenings of the world. We therefore need to broaden our
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ADVANTAGES AND DISADVANTAGES OF USING INTERNET In the history of human mankind‚ the Internet has undoubtedly been the greatest development in the domain of communication industry. Internet has tremendous potentials and a lot to offer in terms of services. However‚ if examined carefully‚ the Internet appears to have not only advantages but also some drawbacks. One good point is that the Internet is a source of information. There is a huge amount of information available on the Internet for just
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ECO535 TUTORIAL 3 –Chapter 4 –HUMAN CAPITAL INVESTMENT TRUE & FALSE QUESTIONS (10 MARKS) ANSWER ALL QUESTIONS 1. General training will be paid for by the employee in the form of a reduced wage Specific training reduces the worker’s value to the firm‚ because the worker’s wage rate would have to rise . 2. Specific training reduces the worker’s value to the firm‚ because the worker’s wage rate would have to rise . 3. A worker who has obtained specific training is more likely to establish a
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Bibliography: Das‚ Mahua. "Capital Punishment: Time to Abandon It?" 10-12-06 p58-63. Online. Internet. 1-22-2007. http://sks.sirs.com. "Juvenile Death Penalty" 1-21-2005. P.1-5. Online. Internet. 1-23-2007 http:// www.2facts.com. Kuttner‚ Robert. "Life After Death American Prospect"
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