MASS COMMUNICATION & SOCIETY‚ 2000‚ 3(1)‚ 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article‚ I argue just the opposite‚ and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article
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Century is a local insurance company that basically snatches the vast majority of CIS majors graduating from UWSP. They provide exactly what newly graduated college students crave‚ a paycheck and freedom. You’re allowed to change between the different departments at Century. You can join up as a web developer and if you lose the love you once had for developing you can easily swap to customer service or backend coding. Initially I knew nothing about Century so the 4 speakers‚ one from each branch
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Advantage and Disadvantage of Technology Introduction Technology is the making‚ modification‚ usage‚ and knowledge of tools‚ machines‚ techniques‚ crafts‚ systems in order to solve a problem‚ improve a preexisting solution to a problem‚ achieve a goal or perform a specific function. Technology is‚ by definition‚ the practical application of knowledge. It is the systematic treatment of art and science. In the last century many people did things by hand but nowadays more and more tasks have
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had everlasting affects as even far into the twenty-first century people still look back onto those of that time in an attempt to mimic the freedom from conformity that that all had. As time progresses the trend to defy the wants and desires of the parents of the past continues to be one of the main focusses of those who grow up. This is also the case in modern times as parents look upon the new trends that current generation have taken in and explored with the same look their parents gave them
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In 21st century that we live in‚ communication can be done in many different ways other than conventional speaking right in front of each other. The reason for that is because of the existence of communication technology and the wide interest in this technology from people around the world. Communication technology is improving as we speak and more important sector is depending on it to gain benefits such as business and politics. Communication technology includes telephone‚ radio‚ television
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Humanity is undergoing in the post-Cold War era an economic and social crisis of unprecedented scale leading to the rapid impoverishment of large sectors of the World population. National economies are collapsing‚ unemployment is rampant. Local level famines have erupted in Sub-Saharan Africa‚ South Asia and parts of Latin America. This "globalization of poverty" --which has largely reversed the achievements of post-war decolonization-- was initiated in the Third World coinciding with the debt crisis
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information with the tendency to lack professionalism and integrity due to the level of ease at which stories of rumors and fallacies can be created and distributed. Through the last ten years‚ journalism has been forced to adapt into the twenty-first century via the Internet and television. Keith Windschuttle talks about how media and journalism have become products of bias and propaganda through this evolution it has taken. In the article The Future of the Press Windschuttle talks about how the British
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Living now in the 21 century you may see many types of cultures and ethnicities. As for these types of races we have become numb to the feeling of racism. For a particular reason racism has been going on for centuries. Depriving people from what they have and what they look like is a characteristic of racism. As for now racism seems to be becoming bigger and bigger. Due to labeling races and its importance to society today. As there is different ways racism affects people labeling one’s ways or
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The observation that I conducted was on Saturday afternoon‚ beginning with the mall. I entered the mall parking lot and observed how students were getting to the mall. Many of the students were dropped off by someone. I saw some students that were driving‚ speeding into the parking lot‚ music was loud or they were yelling across the parking lot. Inside the mall there were students of all ages‚ sex‚ race‚ and religion. During the observation‚ I first watched how the students communicated with their
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